How competitive is the Sloggi Mens Underwear niche on Amazon United Kingdom?

31 brands and 60 sellers compete in Sloggi Mens Underwear on Amazon United Kingdom. The top 5 Sloggi Mens Underwear products take 16% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Sloggi Mens Underwear?

Sloggi Mens Underwear buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sloggi Mens Underwear niche?

Sloggi Mens Underwear sells for £17.26 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.91–£43.80. The average incumbent carries 8,224 reviews — the moat a new listing must climb.

Sloggi Mens Underwear

Sloggi Mens Underwear shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sloggi Mens Underwear profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sloggi Mens Underwear is a £84K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Sloggi Mens Underwear: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.0% over the last 90 days and 1.4% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr6K

Search volume / yr+17.0%349K

Conversion rate1.4%

Avg price£17.26

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers31 · 60

Top-5 product click share16%

Open market27%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 147 products

Top Sloggi Mens Underwear products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Calvin Klein Brief 3-Pack - medium

Price: £20.93
Rating: 4.6/5
Reviews: 23,798
Age: 15y ago

Calvin Klein Men 3P Hip Brief Black (Black With Black Wb Xwb) XS

Price: £20.02
Rating: 4.6/5
Reviews: 23,798
Age: 2y ago

Undercover lingerie Mens Cotton Y Fronts 6 Pack Blues M

Price: £12.50
Rating: 4.1/5
Reviews: 998
Age: 12y ago

Calvin Klein Mens Hip Briefs Black W. Black Wb L

Price: £21.54
Rating: 4.6/5
Reviews: 23,798
Age: 2y ago

Calvin Klein Mens Hip Briefs Black/White/Grey Heather M

Price: £21.66
Rating: 4.6/5
Reviews: 23,798
Age: 15y ago

Newest

by launch date

Casey Kevin Mens Underwear Briefs Multipack Cotton Underpants Low Rise Pouch Underwear Soft Slips Tagless Boxer Briefs Pack of 3 Black White Grey XL

Price: £15.35
Rating: 4.2/5
Reviews: 26
Age: 11mo ago

Calvin Klein Mens 5 Pack Hipster Briefs with Logo Waistband Black (Black Bodies W/Black/Light Cast/Fe) L

Price: £43.80
Rating: 4.7/5
Reviews: 4
Age: 1y ago

moodies Mens Black Y Fronts Interlock Briefs 100% Cotton Underwear Traditional Brief Y-Front Underpants Pack Of 3 (UK Alpha L Regular Regular Black)

Price: £7.50
Rating: 4.2/5
Reviews: 31
Age: 1y ago

Calvin Klein Mens 3 Pack Balance Hipster Briefs with Logo Waistband Multicolor (Black/Wrapped Logo_Black/Regatta) S

Price: £20.71
Rating: 4.7/5
Reviews: 2,060
Age: 1y ago

Calvin Klein Men 3P Hip Brief Black (Black With Black Wb Xwb) XS

Price: £20.02
Rating: 4.6/5
Reviews: 23,798
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

16%

Top 20: 41%

Open market

24%

Calvin Klein46%
Sloggi15%
INNERSY6%
Undercover4%
Jockey3%
Casey Kevin2%

Sloggi Mens Underwear demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume349KCVR1.4%Products147Brands31Top 5 Brands73%OOS Rate4.0%Rating4.4★Reviews8,224Avg BSR#103

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Top Sloggi Mens Underwear search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

calvin klein briefs mens82K/yr +18.6%2.0% conv.
sloggi mens underwear44K/yr +8.8%1.3% conv.
mens tanga briefs25K/yr +26.3%0.1% conv.
mens y fronts underwear26K/yr +8.5%1.4% conv.
y fronts for men25K/yr +1.0%1.5% conv.
mens bikini briefs13K/yr +43.4%0.1% conv.
calvin klein briefs19K/yr +9.3%1.7% conv.
mens white briefs11K/yr +72.1%0.7% conv.
mens bamboo briefs8K/yr +101.9%0.3% conv.
mens calvin klein briefs12K/yr +13.7%1.3% conv.

What reviews say buyers love and hate about Sloggi Mens Underwear

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Comfort-Overall21%

“Really comfortable”

Size-Overall18%

“The fit is reasonably comfortable”

Quality-Overall16%

“Great quality excellent price arrived fast”

Value For Money13%

“Great value”

Material Quality4%

“the material is comfortable”

What buyers complain about

63% of reviews

Size-Overall26%

“Too big”

Quality-Overall11%

“Not well made”

Material Quality7%

“uncomfortable scratchy material”

Comfort-Overall3%

“Waistband is not comfortable”

Value For Money3%

“expensive”

Common Sloggi Mens Underwear questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sloggi Mens Underwear 57/100 on Amazon United Kingdom — Worth a look. The niche generates £84K/yr across 147 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved +17.0% over the last 90 days.