sloggi mens underwear
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great£17.26avg listing price — sweet spot $15–$100
Price range
Great£6.91–£43.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,223.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad£84K£84K/yr · 349K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sloggi mens underwear is a £84K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sloggi mens underwear market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £86K–£104K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 86%
- Out of stock
- 4.0%
- Avg brand age
- 54 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
60
Top-5 brand share
73%
Top 20: 95%
Top-5 click share
16%
Top 20: 41%
Open market
24%
- Calvin Klein46%
- Sloggi15%
- INNERSY6%
- Undercover4%
- Jockey3%
- Casey Kevin2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top sloggi mens underwear search terms
- calvin klein briefs mens82K/yr
- sloggi mens underwear44K/yr
- mens tanga briefs25K/yr
- mens y fronts underwear26K/yr
- y fronts for men25K/yr
- mens bikini briefs13K/yr
- calvin klein briefs19K/yr
- mens white briefs11K/yr
- mens bamboo briefs8K/yr
- mens calvin klein briefs12K/yr
Top sloggi mens underwear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Brief 3-Pack - medium
Calvin Klein£20.934.6★23,798 rev
Calvin Klein Men 3P Hip Brief Black (Black With Black Wb Xwb) XS
Calvin Klein£20.024.6★23,798 rev
Undercover lingerie Mens Cotton Y Fronts 6 Pack Blues M
Undercover£12.504.1★998 rev
Calvin Klein Mens Hip Briefs Black W. Black Wb L
Calvin Klein£21.544.6★23,798 rev
Calvin Klein Mens Hip Briefs Black/White/Grey Heather M
Calvin Klein£21.664.6★23,798 rev
Newest
by launch date
Casey Kevin Mens Underwear Briefs Multipack Cotton Underpants Low Rise Pouch Underwear Soft Slips Tagless Boxer Briefs Pack of 3 Black White Grey XL
Casey Kevin£15.3526 rev
Calvin Klein Mens 5 Pack Hipster Briefs with Logo Waistband Black (Black Bodies W/Black/Light Cast/Fe) L
Calvin Klein£43.804 rev
moodies Mens Black Y Fronts Interlock Briefs 100% Cotton Underwear Traditional Brief Y-Front Underpants Pack Of 3 (UK Alpha L Regular Regular Black)
moodies£7.5031 rev
Calvin Klein Mens 3 Pack Balance Hipster Briefs with Logo Waistband Multicolor (Black/Wrapped Logo_Black/Regatta) S
Calvin Klein£20.712,060 rev
Calvin Klein Men 3P Hip Brief Black (Black With Black Wb Xwb) XS
Calvin Klein£20.0223,798 rev
Trending
90-day click momentum
Calvin Klein Mens 3 Pack Trunks Black (Black W. Black Wb) XL
Calvin Klein£23.044.6★
Casey Kevin Mens Underwear Briefs Multipack Cotton Underpants Low Rise Pouch Underwear Soft Slips Tagless Boxer Briefs Pack of 3 Black White Grey XL
Casey Kevin£15.354.2★
Calvin Klein Mens Hip Briefs Black W. Black Wb XL
Calvin Klein£20.674.6★
Calvin Klein Mens 3 Pack Low Rise Trunks Black (Black W. Black Wb) M
Calvin Klein£22.224.4★
Calvin Klein Mens 3 Pack Balance Hipster Briefs with Logo Waistband Multicolor (Black/Wrapped Logo_Black/Regatta) S
Calvin Klein£20.714.7★
What buyers say about sloggi mens underwear
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“The fit is reasonably comfortable”
“Great quality excellent price arrived fast”
“Great value”
“the material is comfortable”
“are as described”
“Soft good quality cotton”
“Nice colours”
“nice and stretchy”
“lightweight”
What buyers complain about
“Too big”
“Not well made”
“uncomfortable scratchy material”
“Waistband is not comfortable”
“expensive”
“THe website says these have a fly front. They don;t IT IS A closed front”
“Holes in the underwear”
“the elastic is beginning to fail”
“was worn and got torn almost immediately”
“They shrink”
Common questions
- Is sloggi mens underwear profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 147 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the sloggi mens underwear niche?
- 31 brands and 60 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in sloggi mens underwear?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.1%.
- When does demand for sloggi mens underwear peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the sloggi mens underwear niche?
- Listings span £6.91–£43.80; the average listing price is £17.26 (sweet spot $15–$100). The average incumbent carries 8,224 reviews — the moat a new listing must climb.