Sloggi Mens Underwear

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months

349K

Growth, 90 days vs prior 90

+17.0%

Conversion, latest week

1.4%

Market size, estimated

£84Ka year

Peak month

December1.6× the quietest month

Top search term

calvin klein briefs mens82K searches a year

Listings sell for £17.26 on average, from £6.91 to £43.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £17.26 that is £0 to £2K a year per listing.

Average price

£17.26inside the $15 to $100 sweet spot

Price range

£6.91–£43.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #103 within Underwear. It carries 8,224 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

93%

Out of stock, average day

4.0%

Average rank

#103in Underwear

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,224per listing

Listings tracked

147

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months