sloggi maxi briefs for women
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Good£14.62avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.76–£30.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£173K£173K/yr · 718K searches
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,512.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sloggi maxi briefs for women is a £173K/yr Amazon United Kingdom market (718K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sloggi maxi briefs for women market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- £219K–£292K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 88%
- Out of stock
- 1.2%
- Avg brand age
- 43 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
132
Top-5 brand share
74%
Top 20: 92%
Top-5 click share
16%
Top 20: 37%
Open market
24%
- Sloggi58%
- Wealurre7%
- wirarpa4%
- INNERSY3%
- coskefy2%
- FINETOO2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sloggi maxi briefs for women search terms
- sloggi knickers for women242K/yr
- sloggi maxi briefs for women110K/yr
- sloggi81K/yr
- french knickers70K/yr
- sloggi knickers35K/yr
- white knickers for women15K/yr
- white knickers19K/yr
- sloggies for women full brief18K/yr
- ladies full briefs multipack20K/yr
- lace panties17K/yr
Top sloggi maxi briefs for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sloggi Sloggi Maxi Brief Womens Briefs White 16
Sloggi£21.264.6★9,697 rev
Sloggi Womens Basic+ Maxi 4 Pack Bikini Black 20 UK
Sloggi£17.634.6★9,697 rev
Sloggi Womens Basic+ Maxi Brief Black 18 UK
Sloggi£9.314.1★947 rev
Sloggi Womens Basic+ Maxi Brief 3 Pack Beige 22
Sloggi£11.624.4★7,695 rev
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 White M)
Wealurre£18.114.3★1,094 rev
Newest
by launch date
InfiniZer 6PCS Lace Underwear Women Ladies Knickers Multipack Sexy Breathable Hipster Panties
InfiniZer£6.5045 rev
ALL OF SHE 6 Pack Cotton Underwear Women Brazilian Slip Lace Underpants Ladies Panties Sexy Hipster Cheeky Women Underwear M
ALL OF SHE£9.841,111 rev
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 White M)
Wealurre£18.111,094 rev
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 Black L)
Wealurre£18.001,094 rev
Sloggi Womens sloggi GO Crush High leg C3P Multiple Colours 1
Sloggi£10.25137 rev
Trending
90-day click momentumSloggi Womens Basic+ Maxi 4 Pack Bikini Black 20 UK
Sloggi£17.634.6★
Sloggi 4 x Basic+ Cotton Rich Maxi Brief White 18
Sloggi£29.044.4★
PULIOU Womens Knickers Ladies High Waisted Cotton Underwear Panties Briefs Full Back Coverage Comfy Stretchy Slight Tummy Contorl Multipack of 5 Dark Multicolor L
PULIOU£13.664.5★
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 Black L)
Wealurre£18.004.3★
Sloggi Womens Maxi 2 Pack Control Knickers Skin 18 UK
Sloggi£14.514.6★
What buyers say about sloggi maxi briefs for women
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Nicely made pants and good fit”
“Decent quality”
“Excellent price”
“Lovely and soft”
“I love all of the colours”
“Great material”
“wash well”
“The wash beautifully as well”
“True to the picture”
What buyers complain about
“too tight”
“Misleading picture”
“Not worth the price”
“the last 3 packs are terrible quality”
“Colour not as described”
“Very cheap material”
“Uncomfortable”
“Terrible elastic used”
“they rip very easily so didnt ladt long”
“They were super tight on the waist”
Top return reasons
Common questions
- Is sloggi maxi briefs for women profitable to sell on Amazon United Kingdom?
- The niche generates £173K/yr across 152 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the sloggi maxi briefs for women niche?
- 40 brands and 132 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in sloggi maxi briefs for women?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
- When does demand for sloggi maxi briefs for women peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sloggi maxi briefs for women niche?
- Listings span £4.76–£30.80; the average listing price is £14.62 (sweet spot $15–$100). The average incumbent carries 4,513 reviews — the moat a new listing must climb.