Sloggi Maxi Briefs for Women
MaybeReturns run at only 0.1% of orders. But buyers convert on only 1.7% of searches, so Sloggi Maxi Briefs for Women is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £173K/yr718K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 16%top-5 click share · 40 brands · 132 sellers
Flapen Score
Sloggi Maxi Briefs for Women against its category
The dotted line is the Fashion average. Past it, Sloggi Maxi Briefs for Women is stronger. Inside it, weaker.
Market
The Sloggi Maxi Briefs for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sloggi Maxi Briefs for Women 718K times last year and spent an estimated £173K. The top 5 brands take 74% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 718K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £173Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- sloggi knickers for women242K searches a year
02 · Price
A sale here is worth £14.62.
Listings sell for £14.62 on average, from £4.76 to £30.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £14.62 that is £0 to £1K a year per listing.
- Average price
- £14.62under the $15 to $100 sweet spot
- Price range
- £4.76–£30.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #122 within Nightwear, Lingerie & Underwear. It carries 4,513 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 92%
- Out of stock, average day
- 1.2%
- Average rank
- #122in Nightwear, Lingerie & Underwear
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,513per listing
- Listings tracked
- 152
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Sloggi Maxi Briefs for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sloggi Sloggi Maxi Brief Womens Briefs White 16
- Price
- £21.26
- Rating
- 4.6/5
- Reviews
- 9,697
- Age
- 16y ago
Sloggi Womens Basic+ Maxi 4 Pack Bikini Black 20 UK
- Price
- £17.63
- Rating
- 4.6/5
- Reviews
- 9,697
- Age
- 16y ago
Sloggi Womens Basic+ Maxi Brief Black 18 UK
- Price
- £9.31
- Rating
- 4.1/5
- Reviews
- 947
- Age
- 14y ago
Sloggi Womens Basic+ Maxi Brief 3 Pack Beige 22
- Price
- £11.62
- Rating
- 4.4/5
- Reviews
- 7,695
- Age
- 14y ago
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 White M)
- Price
- £18.11
- Rating
- 4.3/5
- Reviews
- 1,094
- Age
- 1y ago
Trending
90-day click momentumSloggi Womens Basic+ Maxi 4 Pack Bikini Black 20 UK
- Price
- £17.63
- Rating
- 4.6/5
- Reviews
- 9,697
- Age
- 16y ago
Sloggi 4 x Basic+ Cotton Rich Maxi Brief White 18
- Price
- £29.04
- Rating
- 4.4/5
- Reviews
- 7,695
- Age
- 8y ago
PULIOU Womens Knickers Ladies High Waisted Cotton Underwear Panties Briefs Full Back Coverage Comfy Stretchy Slight Tummy Contorl Multipack of 5 Dark Multicolor L
- Price
- £13.66
- Rating
- 4.5/5
- Reviews
- 4,227
- Age
- 4y ago
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 Black L)
- Price
- £18.00
- Rating
- 4.3/5
- Reviews
- 1,094
- Age
- 1y ago
Sloggi Womens Maxi 2 Pack Control Knickers Skin 18 UK
- Price
- £14.51
- Rating
- 4.6/5
- Reviews
- 5,046
- Age
- 14y ago
Newest
by launch date
InfiniZer 6PCS Lace Underwear Women Ladies Knickers Multipack Sexy Breathable Hipster Panties
- Price
- £6.50
- Rating
- 3.5/5
- Reviews
- 45
- Age
- 9mo ago
ALL OF SHE 6 Pack Cotton Underwear Women Brazilian Slip Lace Underpants Ladies Panties Sexy Hipster Cheeky Women Underwear M
- Price
- £9.84
- Rating
- 4.2/5
- Reviews
- 1,111
- Age
- 1y ago
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 White M)
- Price
- £18.11
- Rating
- 4.3/5
- Reviews
- 1,094
- Age
- 1y ago
Wealurre Underwear Women High Waist Cotton Knickers Ladies Panties Full Coverage Briefs Multipack(6005 Black L)
- Price
- £18.00
- Rating
- 4.3/5
- Reviews
- 1,094
- Age
- 1y ago
Sloggi Womens sloggi GO Crush High leg C3P Multiple Colours 1
- Price
- £10.25
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
132
Top-5 brand share
74%
Top 20: 92%
Top-5 click share
16%
Top 20: 37%
Open market
24%
- Sloggi58%
- Wealurre7%
- wirarpa4%
- INNERSY3%
- coskefy2%
- FINETOO2%
Demand
Sloggi Maxi Briefs for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sloggi Maxi Briefs for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sloggi knickers for women242K/yr
- sloggi maxi briefs for women110K/yr
- sloggi81K/yr
- french knickers70K/yr
- sloggi knickers35K/yr
- white knickers for women15K/yr
- white knickers19K/yr
- sloggies for women full brief18K/yr
- ladies full briefs multipack20K/yr
- lace panties17K/yr
Reviews and returns
What reviews say buyers love and hate about Sloggi Maxi Briefs for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too tight
Far too small
Too large
Misleading picture
Not as advertised
Misleading
Not worth the price
Expensive
A complete waste of money
the last 3 packs are terrible quality
Cheap and poor quality product
Poor quality
Colour not as described
although more off white than white
HORRIBLE COLOUR
Love
Really comfortable
Good fitting comfortable and look great
Comfortable to wear
Nicely made pants and good fit
Good fitting comfortable and look great
Excellent fit
Decent quality
seem well made
Really good quality, nice fit, true to size
Excellent price
Good value for money
Excellent value
Lovely and soft
soft fabric
Soft on skin
Return
0.1% Return rate 84% Fixable by listing
too tight
Far too small
Too large
Misleading picture
Not as advertised
Misleading
Very cheap material
A horrible material, not bamboo
Awful material and quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sloggi Maxi Briefs for Women questions
Answered from the same tracked data.