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Sloggi Maxi Briefs for Women

Sloggi Maxi Briefs for Women shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 35Growth 35Conversion 21Competition 96Returns 100Price range 61Avg price 72Brand share 52Review moat 25Quality gap 67
This niche Category average

Is Sloggi Maxi Briefs for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sloggi Maxi Briefs for Women is a £173K/yr Amazon United Kingdom market (718K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 57/100.

Sloggi Maxi Briefs for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.8% over the last 90 days and 1.7% of searches end in a purchase.

£173K

revenue / yr

Units sold / yr20K
Search volume / yr+7.8%718K
Conversion rate1.7%
Avg price£14.62

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers40 · 132
Top-5 product click share16%
Open market26%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 152 products

Sponsored placement88%
New entrants (1y)12· 3 succeeded
Avg rating4.3★
Avg reviews4,513

Top Sloggi Maxi Briefs for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

132

Top-5 brand share

74%

Top 20: 92%

Top-5 click share

16%

Top 20: 37%

Open market

24%

  • Sloggi58%
  • Wealurre7%
  • wirarpa4%
  • INNERSY3%
  • coskefy2%
  • FINETOO2%

Sloggi Maxi Briefs for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume718KCVR1.7%Products152Brands40Top 5 Brands74%OOS Rate1.2%Rating4.3★Reviews4,513Avg BSR#122
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Sloggi Maxi Briefs for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sloggi knickers for women242K/yr
  • sloggi maxi briefs for women110K/yr
  • sloggi81K/yr
  • french knickers70K/yr
  • sloggi knickers35K/yr
  • white knickers for women15K/yr
  • white knickers19K/yr
  • sloggies for women full brief18K/yr
  • ladies full briefs multipack20K/yr
  • lace panties17K/yr

What reviews say buyers love and hate about Sloggi Maxi Briefs for Women

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Comfort-Overall26%

Really comfortable

Size-Overall20%

Nicely made pants and good fit

Quality-Overall12%

Decent quality

Value For Money9%

Excellent price

Soft Feel5%

Lovely and soft

What buyers complain about

72% of reviews
Size-Overall28%

too tight

Advertised Vs Actual Product11%

Misleading picture

Value For Money7%

Not worth the price

Quality-Overall6%

the last 3 packs are terrible quality

Color5%

Colour not as described

Sloggi Maxi Briefs for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Gap/Hole
8%
3Advertised Vs Actual Product
6%
4Material Quality
5%
5Shoulder Fit
3%

Common Sloggi Maxi Briefs for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sloggi Maxi Briefs for Women 57/100 on Amazon United Kingdom — Worth a look. The niche generates £173K/yr across 152 tracked products. 3 of 12 products launched in the last 360 days are still selling. Search demand moved +7.8% over the last 90 days.
Search demand for Sloggi Maxi Briefs for Women on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.