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Slipknot

Fail

The top 5 brands take 100% of clicks, so Slipknot is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£11K/yr116K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
64%top-5 click share · 4 brands · 31 sellers

Flapen Score

Slipknot against its category

The dotted line is the Fashion average. Past it, Slipknot is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slipknot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slipknot 116K times last year and spent an estimated £11K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
0.7%
Market size, estimated
£11Ka year
Peak month
December3.8× the quietest month
Top search term
slipknot t shirt40K searches a year

02 · Price

A sale here is worth £13.95.

Listings sell for £13.95 on average, from £6.98 to £23.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.95 that is £0 to £1K a year per listing.

Average price
£13.95under the $15 to $100 sweet spot
Price range
£6.98–£23.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #6,427 within Accessories. It carries 106 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
47%
Out of stock, average day
1.2%
Average rank
#6,427in Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Slipknot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Slipknot77%
  • Bravado11%
  • Rock Off officially licensed products10%
  • AllStarMedia2%

Demand

Slipknot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Slipknot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slipknot t shirt40K/yr
  • slipknot59K/yr
  • slipknot merch9K/yr
  • slipknot shirt5K/yr
  • slipknot gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Slipknot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall78%−0.22

much better quality these are rubbish home style prints

you can tell the T-shirt quality is not great

Absolutely awful quality

Value For Money11%−0.06

Could have printed this out myself definitely not worth any where near £13

Material Quality11%−0.06

its not poster material

Love

Quality-Overall46%−0.22

Great quality t-shirt

Good quality

Genuine and great quality

Print Quality24%+2.83

Good quality print

The print quality is sharp

Print is good quality with good colour

Gifting Purpose8%+1.05

Bought as a gift: recipient loved it

Soft Feel4%

Soft, good quality fabric

Size-Overall4%+0.51

Sizing is good, too

Return

0.5% Return rate 79% Fixable by listing

Size-Overall92%█▁▁▁▅█
Material Quality17%▁█▁▁▁▁

its not poster material

Quality-Overall8%▁▁▁▁█▁

much better quality these are rubbish home style prints

you can tell the T-shirt quality is not great

Absolutely awful quality

FAQ

Common Slipknot questions

Answered from the same tracked data.