slay the spire board game
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£27.02avg listing price — sweet spot $15–$100
Price range
Great£14.10–£62.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Okay2,484.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Market size
Bad£10K£10K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, slay the spire board game is a £10K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
slay the spire board game market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £20K–£27K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,566
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 60%
- Out of stock
- 10.0%
- Avg brand age
- 45 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
57
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
12%
- CUTTE39%
- Unstable Games15%
- Generic11%
- Goliath9%
- Asmodee8%
- Greater Than Games6%
- Open — no brand owns it (3 brands, 12%)
Demand
Weekly Amazon search volume, last 13 weeks — -29.2% search growth over the last 90 days.Top slay the spire board game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Black||m
CUTTE£16.630.0★0 rev
Unstable Unicorns | Here To Slay | Card Game | Ages 10+ | 2-6 Players | 15-90 Minutes Playing Time
Unstable Games£14.104.8★6,328 rev
1pc Slay the Spire plush Toy Plushie Stuffed Doll Black and white bear Cosplay Costume for Fans (sty 1)
Generic£14.950.0★0 rev
CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Yello||m
CUTTE£16.640.0★0 rev
Goliath Games Presents: The Sims - Board Game | Manage Your Needs & Fulfill Your Aspirations! | Based on the Hit Game Series | Adult Board Games | For 2-5 Players Ages 12+
Goliath£15.384.4★466 rev
Newest
by launch date1pc Slay the Spire plush Toy Plushie Stuffed Doll Black and white bear Cosplay Costume for Fans (sty 1)
Generic£14.950 rev
CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Black||m
CUTTE£16.630 rev
CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Yello||m
CUTTE£16.640 rev
Goliath Games Presents: The Sims - Board Game | Manage Your Needs & Fulfill Your Aspirations! | Based on the Hit Game Series | Adult Board Games | For 2-5 Players Ages 12+
Goliath£15.38466 rev
CATAN 6th Edition The Strategy Board Game | Build Your Civilisation & Outsmart Your Rivals | For Families Adults & Teens | Trade Build & Settle to Victory | 34 Players Ages 10+ 60 Mins
CATAN£27.831,866 rev
Trending
90-day click momentum
ConcernedApe LLC | Stardew Valley: The Board Game | Board Game | Ages 14+ | 1-4 Players | 45-200 Minutes Playing Time
Stardew Valley£46.624.7★
1pc Slay the Spire plush Toy Plushie Stuffed Doll Black and white bear Cosplay Costume for Fans (sty 1)
Generic£14.950.0★
CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Black||m
CUTTE£16.630.0★
CUTTE Slay The Spire My Power Is Unmatched Meme Hoodie | Retro Pixel Art Gaming Pullover for Men Women with Kangaroo Pocke-Yello||m
CUTTE£16.640.0★
Greater Than Games | Spirit Island | Board Game | 1 - 4 Players | Ages 14+ | 90 - 120 Minutes Playing Time
Greater Than Games£62.154.7★
What buyers say about slay the spire board game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“For me, a great board game is one where you get to make meaningful decisions”
“Gift for the person”
“good quality cards”
“Easy to pick up and very enjoyable”
“We are big gamers and this is addictive and very playable”
“Assembly was easy and straightforward, and everything made sense once it was laid out”
“Brilliant value for money”
“Easy tutorial videos available”
“you realise just how well designed it is”
What buyers complain about
“The rules are not written well”
“could have been cheaper”
“Feels cheap”
“Excellent game in a flimsy version”
“The board became tatty”
“Thought was going to be hard to set up and understand”
“residual adhesive off”
“The board itself is quite large”
Top return reasons
Common questions
- Is slay the spire board game profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the slay the spire board game niche?
- 9 brands and 57 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in slay the spire board game?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Value For Money, Quality-Overall. The return rate is 1.4%.
- What does it cost to enter the slay the spire board game niche?
- Listings span £14.10–£62.15; the average listing price is £27.02 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.