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Slay the Spire Board Game

Fail

Shoppers spend an estimated $10K a year here, so Slay the Spire Board Game is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£10K/yr27K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 57 sellers

Flapen Score

Slay the Spire Board Game against its category

The dotted line is the Fashion average. Past it, Slay the Spire Board Game is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slay the Spire Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slay the Spire Board Game 27K times last year and spent an estimated £10K. The top 5 brands take 82% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
1.4%
Market size, estimated
£10Ka year
Top search term
slay the spire board game16K searches a year

02 · Price

A sale here is worth £27.02.

Listings sell for £27.02 on average, from £14.10 to £62.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.02 that is £0 to £3K a year per listing.

Average price
£27.02inside the $15 to $100 sweet spot
Price range
£14.10–£62.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,566 within Jumpers, Cardigans & Sweatshirts. It carries 2,485 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
70%
Out of stock, average day
10.0%
Average rank
#2,566in Jumpers, Cardigans & Sweatshirts
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,485per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Slay the Spire Board Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£390£781£1K£2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 rising

Sellers

57

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

12%

  • CUTTE39%
  • Unstable Games15%
  • Generic11%
  • Goliath9%
  • Asmodee8%
  • Greater Than Games6%
  • Open — no brand owns it (3 brands, 12%)

Demand

Slay the Spire Board Game search demand

Weekly searches over the year. Pick a range.

600400Spike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Slay the Spire Board Game

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.4%of orders come back
“The rules are not written well”
A buyer, on “Instructions/User Manual/Troubleshooting”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Slay the Spire Board Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data