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Slay the Spire Board Game

a small market ($10K/yr) — Slay the Spire Board Game doesn't clear our bar today.

Flapen Score

33
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Market size 2Growth 10Conversion 17Competition 22Returns 87Price range 94Avg price 95Brand share 39Review moat 40Quality gap 19
This niche Category average

Is Slay the Spire Board Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slay the Spire Board Game is a £10K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 33/100.

Slay the Spire Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.2% over the last 90 days and 1.4% of searches end in a purchase.

£10K

revenue / yr

Units sold / yr1K
Search volume / yr-29.2%27K
Conversion rate1.4%
Avg price£27.02

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers9 · 57
Top-5 product click share74%
Open market18%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)3· 0 succeeded
Avg rating4.7★
Avg reviews2,485

Top Slay the Spire Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£390£781£1K£2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 rising

Sellers

57

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • CUTTE39%
  • Unstable Games15%
  • Generic11%
  • Goliath9%
  • Asmodee8%
  • Greater Than Games6%
  • Open — no brand owns it (3 brands, 12%)

Slay the Spire Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR1.4%Products10Brands9Top 5 Brands82%OOS Rate10.0%Rating4.7★Reviews2,485Avg BSR#2,566
600400Spike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

What reviews say buyers love and hate about Slay the Spire Board Game

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Fun/Entertainment Experience45%

Fun game

Trivia Games11%

For me, a great board game is one where you get to make meaningful decisions

Gifting Purpose10%

Gift for the person

Quality-Overall9%

good quality cards

Ease Of Use6%

Easy to pick up and very enjoyable

What buyers complain about

75% of reviews
Instructions/User Manual/Troubleshooting18%

The rules are not written well

Value For Money15%

could have been cheaper

Quality-Overall10%

Feels cheap

Strength10%

Excellent game in a flimsy version

Durability10%

The board became tatty

Slay the Spire Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
33%
2Product Condition
14%
3Quality-Overall
11%
4Defective Material/Parts
11%
5Functionality-Overall
6%

Common Slay the Spire Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slay the Spire Board Game 33/100 on Amazon United Kingdom — Skip it. The niche generates £10K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -29.2% over the last 90 days.
Slay the Spire Board Game buyers on Amazon United Kingdom complain most about Instructions/User Manual/Troubleshooting, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.4%.