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Slay the Spire Board Game

Fail

Shoppers spend only $10K a year here, so Slay the Spire Board Game is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£10K/yr27K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 57 sellers

Flapen Score

Slay the Spire Board Game against its category

The dotted line is the Fashion average. Past it, Slay the Spire Board Game is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slay the Spire Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slay the Spire Board Game 27K times last year and spent an estimated £10K. The top 5 brands take 82% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
1.4%
Market size, estimated
£10Ka year
Top search term
slay the spire board game16K searches a year

02 · Price

A sale here is worth £27.02.

Listings sell for £27.02 on average, from £14.10 to £62.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.02 that is £0 to £3K a year per listing.

Average price
£27.02inside the $15 to $100 sweet spot
Price range
£14.10–£62.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,566 within Jumpers, Cardigans & Sweatshirts. It carries 2,485 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
70%
Out of stock, average day
10.0%
Average rank
#2,566in Jumpers, Cardigans & Sweatshirts
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,485per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Slay the Spire Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£390£781£1K£2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 rising

Sellers

57

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • CUTTE39%
  • Unstable Games15%
  • Generic11%
  • Goliath9%
  • Asmodee8%
  • Greater Than Games6%
  • Open — no brand owns it (3 brands, 12%)

Demand

Slay the Spire Board Game search demand

Weekly searches over the year. Pick a range.

600400Spike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Slay the Spire Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting18%−0.08

The rules are not written well

Initially a little tricky to get the rules down

very unclear game instructions

Value For Money15%−0.04

could have been cheaper

Not worth the price

Not worth it

Quality-Overall10%−0.05

Feels cheap

Disappointed in the quality of the pieces

Strength10%−0.02

Excellent game in a flimsy version

Durability10%−0.06

The board became tatty

Love

Fun/Entertainment Experience45%+0.51

Fun game

Great game for the family and friends

Lots of fun

Trivia Games11%+0.61

For me, a great board game is one where you get to make meaningful decisions

The most addictive board game

Classic board game to play with friends

Gifting Purpose10%+1.38

Gift for the person

Awesome gift

Good family game - tell Amazon it is a gift

Quality-Overall9%−0.05

good quality cards

Very great seller

Excellent Quality

Ease Of Use6%+0.76

Easy to pick up and very enjoyable

Addictive, easy to play

Easy to understand

Return

1.4% Return rate 8% Fixable by listing

Gifting Purpose33%▆█▅▄▁▁
Product Condition14%▃▆▁█▁▁
Quality-Overall11%▂▁▅▁▆█

Feels cheap

Disappointed in the quality of the pieces

Defective Material/Parts11%▂▂▃▄▁█
Functionality-Overall6%▂▁▁▁█▁

FAQ

Common Slay the Spire Board Game questions

Answered from the same tracked data.