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Skzoo

Fail

Shoppers spend only $31K a year here, so Skzoo is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£31K/yr208K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
43%top-5 click share · 22 brands · 25 sellers

Flapen Score

Skzoo against its category

The dotted line is the Fashion average. Past it, Skzoo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skzoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skzoo 208K times last year and spent an estimated £31K. The top 5 brands take 69% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
1.4%
Market size, estimated
£31Ka year
Top search term
skzoo117K searches a year

02 · Price

A sale here is worth £11.13.

Listings sell for £11.13 on average, from £4.97 to £30.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.13 that is £0 to £1K a year per listing.

Average price
£11.13under the $15 to $100 sweet spot
Price range
£4.97–£30.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #2,628 within Luggage & Travel Gear. It carries 11 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
68%
Out of stock, average day
30.0%
Average rank
#2,628in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
11per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Skzoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22 rising

Sellers

25

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

43%

Top 20: 82%

Open market

28%

  • Generic36%
  • ZWJFDGQM12%
  • NlsqUK8%
  • OptiPlay7%
  • YIttings5%
  • Fakcrkun3%

Demand

Skzoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Skzoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skzoo117K/yr
  • skzoo plush27K/yr
  • stray kids skzoo25K/yr
  • stray kids skzoo plushies8K/yr
  • stray kids plush9K/yr
  • skzoo plush official10K/yr
  • skzoos6K/yr
  • stray kids plushies6K/yr

Reviews and returns

What reviews say buyers love and hate about Skzoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%+1.67

Awful quality

V poor quality

Size-Overall25%−0.08

The wolfchan skzoo was smaller than I expected and quite flat,

Advertised Vs Actual Product19%−0.07

this really does look like a cheap immitation of the one shown in the product picture

Nothing like in the pictures

Durability6%−0.05

Either way, they remain looking really cheap and weird after a week of allowing to reinflate

Shape/Style6%−0.05

its head is a funny shape

because although the shape is terrible

Love

Quality-Overall36%+1.67

very good quality

Well made and cute,son was very happy with them

Amazing 👏 Quality amazing

Value For Money19%+1.50

Brilliant EarPods for the value of money

Amazing for the price

Well worth the money

Soft Feel13%

Soft and fluffy = kiddo v. Happy

they are soft and cute and an absolute bargain

My daughter loves this its a nice size and really soft

Size-Overall10%−0.08

Fiting right

It fits well grandauter

Lovely size

Fluffiness7%+0.68

fluffy 🐺 great for stay's I got wolf Chan he is so cute

Return

0.4% Return rate 75% Fixable by listing

Advertised Vs Actual Product42%▅▂▃█▆▃

this really does look like a cheap immitation of the one shown in the product picture

Nothing like in the pictures

Size-Overall28%▁█▂▁▁▄

The wolfchan skzoo was smaller than I expected and quite flat,

Quality-Overall6%▁▁█▁▁▁

Awful quality

V poor quality

Shape/Style6%▁▁▁▁█▁

its head is a funny shape

because although the shape is terrible

Gifting Purpose6%█▁▁▁▁▁

FAQ

Common Skzoo questions

Answered from the same tracked data.