skyrim merchandise
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great256.71avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.01–£75.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.61avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, skyrim merchandise is a £17K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
skyrim merchandise market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£23K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,731
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 8.0%
- Avg brand age
- 49 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
45
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
18%
- FaNaTtik23%
- Mega Brands18%
- Generic14%
- Mumany10%
- TUBBZ10%
- GAUEIOUR8%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -16.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top skyrim merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEGA Skyrim Action Figures Building Toys Alduin the World Eater with 619 Pieces with 1 Dragonborn Figure for Collectors HXR98
Mega Brands£31.324.7★352 rev
2 Pairs Skyrim Guard Inspired Gift Skyrim Guard Fans Gift Let Me Guess Someone Stole Your Sweet Roll Socks (UK Alpha One Size Regular Regular SOMEONE STOLE)
Generic£10.590.0★0 rev
Mumany Youre Finally Awake Bedroom Couch Sofa Square Pillow Case Home Decorative Throw Pillow Covers 18x18 Inch
Mumany£10.174.7★2,665 rev
The Elder Scrolls V: Skyrim Playing Cards Officially Licensed Deck with Unique Artwork 52 Cards + 2 Jokers Durable Card Stock Collectible Gift for Gamers & Fans
FaNaTtik£5.904.1★15 rev
GAUEIOUR The Imperial Legion Akatosh SKYRIM Dragon Silvertone Necklace Silver Alloy Game Lover Plating Fans Fashion Pendant Jewelry for Women Men Presents
GAUEIOUR£5.013.8★13 rev
Newest
by launch date
FaNaTtik The Elder Scrolls Collectors Replica Septim Coin Special Misty Gold Edition Individually Numbered Piece Official Skyrim Merchandise (38mm)
FaNaTtik£10.225 rev
The Elder Scrolls V: Skyrim Dragonborn Iron Helmet Replica Officially Licensed Collectible Hand-Painted Resin Limited Edition (5 000) with Display Stand
FaNaTtik£75.841 rev
2 Pairs Skyrim Guard Inspired Gift Skyrim Guard Fans Gift Let Me Guess Someone Stole Your Sweet Roll Socks (UK Alpha One Size Regular Regular SOMEONE STOLE)
Generic£10.590 rev
GAUEIOUR The Imperial Legion Akatosh SKYRIM Dragon Silvertone Necklace Silver Alloy Game Lover Plating Fans Fashion Pendant Jewelry for Women Men Presents
GAUEIOUR£5.0113 rev
MEGA Skyrim Action Figures Building Toys Alduin the World Eater with 619 Pieces with 1 Dragonborn Figure for Collectors HXR98
Mega Brands£31.32352 rev
Trending
90-day click momentumThe Elder Scrolls V: Skyrim Dragonborn Iron Helmet Replica Officially Licensed Collectible Hand-Painted Resin Limited Edition (5 000) with Display Stand
FaNaTtik£75.843.0★
FaNaTtik The Elder Scrolls Collectors Replica Septim Coin Special Misty Gold Edition Individually Numbered Piece Official Skyrim Merchandise (38mm)
FaNaTtik£10.224.2★
The Elder Scrolls V: Skyrim Playing Cards Officially Licensed Deck with Unique Artwork 52 Cards + 2 Jokers Durable Card Stock Collectible Gift for Gamers & Fans
FaNaTtik£5.904.1★
2 Pairs Skyrim Guard Inspired Gift Skyrim Guard Fans Gift Let Me Guess Someone Stole Your Sweet Roll Socks (UK Alpha One Size Regular Regular SOMEONE STOLE)
Generic£10.590.0★
MEGA Skyrim Action Figures Building Toys Alduin the World Eater with 619 Pieces with 1 Dragonborn Figure for Collectors HXR98
Mega Brands£31.324.7★
What buyers say about skyrim merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Cool little trinket for fans of TES to collect”
“Son loved it, accurate sizing”
“Seems well made”
“It doesnt come across as a cheap novelty item”
“The artwork is brilliant”
“Right out of the box, the coin impresses with its solid, weighty feel”
“Fun gift”
“has a lovely textured finish that makes them easy to grip”
“it is quite thick”
What buyers complain about
“Little small”
“not very inventive”
“Not long lasting”
“Not worth the money”
“Don't put in the dishwasher or you'll ruin the heat changing coating”
“Poor quality necklace”
“Chain so thin it snapped the first time it was put on”
“Very disappointed, bought for my son as a present, not what I was expecting, tiny for a coffee mug, writing is tiny, definitely not worth the price paid”
Top return reasons
Common questions
- Is skyrim merchandise profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the skyrim merchandise niche?
- 12 brands and 45 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in skyrim merchandise?
- Top complaints mined from reviews: Size-Overall, Creativity, Durability. The return rate is 0.4%.
- When does demand for skyrim merchandise peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the skyrim merchandise niche?
- Listings span £5.01–£75.84; the average listing price is £15.61 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.