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Skyrim Merchandise

a small market ($17K/yr) — Skyrim Merchandise doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 4Growth 17Conversion 14Competition 46Returns 98Price range 84Avg price 77Brand share 51Review moat 87Quality gap 62
This niche Category average

Is Skyrim Merchandise profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skyrim Merchandise is a £17K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Skyrim Merchandise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.0% over the last 90 days and 1.1% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr2K
Search volume / yr-16.0%98K
Conversion rate1.1%
Avg price£15.61

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers12 · 45
Top-5 product click share58%
Open market25%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews257

Top Skyrim Merchandise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£853£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

45

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

  • FaNaTtik23%
  • Mega Brands18%
  • Generic14%
  • Mumany10%
  • TUBBZ10%
  • GAUEIOUR8%
  • Open — no brand owns it (6 brands, 18%)

Skyrim Merchandise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR1.1%Products17Brands12Top 5 Brands75%OOS Rate8.0%Rating4.4★Reviews257Avg BSR#1,731
7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

What reviews say buyers love and hate about Skyrim Merchandise

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Gifting Purpose22%

Fun gift

Collectibles18%

Cool little trinket for fans of TES to collect

Size-Overall13%

Son loved it, accurate sizing

Quality-Overall11%

Seems well made

Value For Money8%

It doesnt come across as a cheap novelty item

What buyers complain about

85% of reviews
Size-Overall29%

Little small

Creativity13%

not very inventive

Durability13%

Not long lasting

Value For Money8%

Not worth the money

Dishwasher Safe6%

Don't put in the dishwasher or you'll ruin the heat changing coating

Skyrim Merchandise return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Locking Mechanism
25%
3Quality-Overall
25%

Common Skyrim Merchandise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skyrim Merchandise 45/100 on Amazon United Kingdom — Skip it. The niche generates £17K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Search demand for Skyrim Merchandise on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.2× the quietest.