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Skyrim Merchandise

Fail

Shoppers spend only $17K a year here, so Skyrim Merchandise is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£17K/yr98K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
58%top-5 click share · 12 brands · 45 sellers

Flapen Score

Skyrim Merchandise against its category

The dotted line is the Fashion average. Past it, Skyrim Merchandise is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skyrim Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skyrim Merchandise 98K times last year and spent an estimated £17K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
1.1%
Market size, estimated
£17Ka year
Peak month
December5.2× the quietest month
Top search term
skyrim66K searches a year

02 · Price

A sale here is worth £15.61.

Listings sell for £15.61 on average, from £5.01 to £75.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.61 that is £0 to £2K a year per listing.

Average price
£15.61inside the $15 to $100 sweet spot
Price range
£5.01–£75.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,731 within Novelty & Special Use Clothing. It carries 257 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
8.0%
Average rank
#1,731in Novelty & Special Use Clothing
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
257per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Skyrim Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£853£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

45

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

  • FaNaTtik23%
  • Mega Brands18%
  • Generic14%
  • Mumany10%
  • TUBBZ10%
  • GAUEIOUR8%
  • Open — no brand owns it (6 brands, 18%)

Demand

Skyrim Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Reviews and returns

What reviews say buyers love and hate about Skyrim Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.10

Little small

Way smaller than expected

thought it would be a bit bigger

Creativity13%−0.01

not very inventive

Durability13%−0.09

Not long lasting

Value For Money8%−0.02

Not worth the money

Temper your expectations considering it's £12

Dishwasher Safe6%+0.54

Don't put in the dishwasher or you'll ruin the heat changing coating

Love

Gifting Purpose22%+1.57

Fun gift

Hilarious gift for skyrim fans

Great gift for my daughter who likes Skyrim almost as much as I do

Collectibles18%+1.44

Cool little trinket for fans of TES to collect

Nice little collectible for fans of the game

Can be a cool, little collectors item

Size-Overall13%−0.10

Son loved it, accurate sizing

its a good size, and nice quality

Quality-Overall11%

Seems well made

They feel high quality

It manages to strike a nice balance between authenticity and quality, offering a piece that feels like it could have been lifted straight from the game world

Value For Money8%−0.02

It doesnt come across as a cheap novelty item

The price is about right

Return

0.4% Return rate 50% Fixable by listing

Size-Overall50%▁▁█▁▁▁

Little small

Way smaller than expected

thought it would be a bit bigger

Locking Mechanism25%▁█▁▁▁▁
Quality-Overall25%▁▁█▁▁▁

Poor quality necklace

Bad quality

FAQ

Common Skyrim Merchandise questions

Answered from the same tracked data.