Skull Cap

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months

469K

Growth, 90 days vs prior 90

-20.7%

Conversion, latest week

3.9%

Market size, estimated

£189Ka year

Peak month

April2.6× the quietest month

Top search term

skull cap334K searches a year

Listings sell for £10.31 on average, from £4.74 to £21.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.31 that is £8K to £10K a year per listing.

Average price

£10.31under the $15 to $100 sweet spot

Price range

£4.74–£21.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£10K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Accessories. It carries 1,545 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#85in Accessories

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,545per listing

Listings tracked

17

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months