Is skort profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 272 tracked products. 1 of 137 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the skort niche?

92 brands and 120 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in skort?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.5% — above our launch gate.

When does demand for skort peak?

Demand peaks in Jun–Jul–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the skort niche?

Listings span £5.10–£26.11; the average listing price is £14.05 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.

skort

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Growth

Great+81.2%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good642.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.05

avg listing price — sweet spot $15–$100

Price range

Good£5.10–£26.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Market size

Bad£63K

£63K/yr · 1.0M searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United Kingdom niche tracking, skort is a £63K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

skort market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £70K–£84K; units × avg price
Conversion rate: 0.4%
Avg BSR: #232
Page quality: 0%
Prime: 99%
Sponsored: 96%
Out of stock: 6.5%
Avg brand age: 38 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

92 rising

Sellers

120

Top-5 brand share

30%

Top 20: 65%

Top-5 click share

Top 20: 26%

Open market

69%

PrinStory9%
GRECERELLE6%
Timuspo4%
Oyamiki4%
CRZ YOGA4%
Jhsnjnr4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.2% search growth over the last 90 days.

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top skort search terms

skorts for women uk193K/yr +170.0%0.2% conv.
skort200K/yr +105.2%0.2% conv.
black mini skirt169K/yr -16.7%1.0% conv.
black skort87K/yr +53.6%0.8% conv.
skorts43K/yr +162.7%0.2% conv.
skirt with shorts underneath30K/yr +213.7%0.2% conv.
womens skort35K/yr +194.3%0.2% conv.
ruffle skirt56K/yr +63.2%0.1% conv.
femboy skirt30K/yr -3.8%0.4% conv.
black pleated skirt35K/yr +0.7%0.2% conv.

All search terms

Top skort products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)

LEHEEYWT£7.382.4★16 rev

GRECERELLE Womens Skort Tennis Skirt with Shorts Underneath Elasticated Waist A Line Sporty Skater Skirt with Pocket for Golf Athletic Casual Workout (Black M)

GRECERELLE£10.564.4★73 rev

Jhsnjnr Womens Skirts Knee Length Athletic Long Golf Skorts Sports Running Skirt with Pockets

Jhsnjnr£23.204.4★389 rev

HAWILAND Women Tennis Skirt Athletic Skirts with Shorts Pleated Skirt with 2 Pockets V Waist Skort Workout Golf Skorts #1 Black S

HAWILAND£12.214.5★80 rev

AUYAO High Waist Athletic Golf Skorts Womens Pleated Tennis Skirt with Shorts Pockets Pleated Sports Skirt with Shorts Running Skort with Pockets High Waist Athletic Mini School Skirt(S)

AUYAO£6.533.7★211 rev

Newest

by launch date

PrinStory Shorts for Women Summer Ruffle Skorts Flowy Elastic Waist Skorts Wide Leg Casual Shorts with Pockets (Taupe L)

PrinStory£15.9426 rev

3mo ago

PrinStory Skorts for Women Ruffle Mini Skirts with Shorts Elasticated Waist Summer RARA Skirt (Black L)

PrinStory£12.2020 rev

4mo ago

Tisfeer Black Mini Skirt for Women with Shorts Side Slit Stretchy Slimming Mid-Rise Pencil Skort Sexy Casual Summer Short Skirts(Black S)

Tisfeer£9.6362 rev

4mo ago

GRECERELLE Womens Skort Tennis Skirt with Shorts Underneath Elasticated Waist A Line Sporty Skater Skirt with Pocket for Golf Athletic Casual Workout (Black M)

GRECERELLE£10.5673 rev

5mo ago

LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)

LEHEEYWT£7.3816 rev

6mo ago

What buyers say about skort

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“The fit is quite snug”

Comfort-Overall13%

“So comfortable”

Quality-Overall11%

“Well made item”

Material Quality7%

“The material feels comfortable”

Stretchability/Expandability/Elasticity7%

“good stretch”

Value For Money6%

“Excellent value for money”

Shape/Style5%

“The style is cute as well”

Color3%

“nice colour”

Weight Light2%

“The fabric this skirt is made of has a nice weight to it”

Design-Overall2%

“The design is really cute”

What buyers complain about

Size-Overall30%

“incredibly short”

Quality-Overall6%

“Poor Quality”

Advertised Vs Actual Product3%

“Misleading”

Material Quality2%

“.also material feels cheap”

Length2%

“is an odd length”

Waist Fit2%

“loose on the waist”

Stitch/Finish/Polish2%

“Bad quality seam burst after one wear”

Comfort-Overall1%

“Additionally, the cut at the back isn't very flattering or comfortable”

Durability1%

“In all, I don't think it will last for ages,”

Shape/Style1%

“The shape isn't flattering”

Top return reasons

Size-Overall54%

Length15%

Material Quality8%

Waist Fit6%

Quality-Overall3%

Shape/Style3%

Advertised Vs Actual Product2%

Color2%

Hip Fit1%

Thin1%

Common questions

Is skort profitable to sell on Amazon United Kingdom?: The niche generates £63K/yr across 272 tracked products. 1 of 137 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the skort niche?: 92 brands and 120 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in skort?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.5% — above our launch gate.
When does demand for skort peak?: Demand peaks in Jun–Jul–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the skort niche?: Listings span £5.10–£26.11; the average listing price is £14.05 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.