skirt
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+55.6%90-day search growth — must beat 0% to launch
Review moat
Good706.46avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.95avg listing price — sweet spot $15–$100
Price range
Good£2.44–£37.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£175K£175K/yr · 3.6M searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, skirt is a £175K/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
skirt market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £112K–£140K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 5.1%
- Avg brand age
- 43 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.Brands
131 rising
Sellers
166
Top-5 brand share
27%
Top 20: 56%
Top-5 click share
6%
Top 20: 17%
Open market
76%
- GRECERELLE9%
- Amazon Essentials4%
- PrinStory4%
- Fiohiros2%
- ADUDVLO2%
- HOTOUCH2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.6% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.1×
Top skirt search terms
- womens skirts571K/yr
- skirt452K/yr
- skorts for women uk193K/yr
- denim skirt264K/yr
- skirts for women uk277K/yr
- skort200K/yr
- maxi skirt162K/yr
- black skirt393K/yr
- skirts162K/yr
- mini skirt238K/yr
Top skirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SGQTZDZQ Black Pencil Skirt Short Stretchy Slimming Mini Skirt for Women UK High Waisted Bodycon Skirt for Summer Autumn Ladies Business Casual Daily Wear (UK Alpha S Regular Regular Black)
SGQTZDZQ£6.124.1★114 rev
Coolwife Womens High Waist Skirts Midi Swing Pockets Elastic Waist A Line Boho Floral Print Skirt (Lily White)
Coolwife£8.374.1★308 rev
LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)
LEHEEYWT£7.382.4★16 rev
GRECERELLE Womens Summer Midi Skirts Boho Flowy Casual High Waisted Palazzo A-Line Skirt with Pockets & Adjustable Tie Belt (Black L)
GRECERELLE£11.924.2★380 rev
GRECERELLE Womens Skort Tennis Skirt with Shorts Underneath Elasticated Waist A Line Sporty Skater Skirt with Pocket for Golf Athletic Casual Workout (Black M)
GRECERELLE£10.564.4★73 rev
Newest
by launch dateGRECERELLE Womens Skort Tennis Skirt with Shorts Underneath Elasticated Waist A Line Sporty Skater Skirt with Pocket for Golf Athletic Casual Workout (Black M)
GRECERELLE£10.5673 rev
ZHAOCAI Mini Denim Skirt for Women UK A Line Jean Skirts with Pockets Bodycon Summer Casual Stretch Mid Waisted Short Skirt Y2K Girls Cotton Fashion Pleated Ruffle Layered Skirts with Zipper Button
ZHAOCAI£11.7313 rev
GRECERELLE Womens Skirts with Pockets Elasticated Waist Midi Skirt A-Line Summer Casual Maxi Skirt Long Skirts for Women UK (Navy Blue L)
GRECERELLE£12.03108 rev
GRECERELLE Womens Skirts with Pockets Elasticated Waist Midi Skirt A-Line Summer Casual Maxi Skirt Long Skirts for Women UK (Black L)
GRECERELLE£11.97108 rev
LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)
LEHEEYWT£7.3816 rev
Trending
90-day click momentumLEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha M Regular Regular Black)
LEHEEYWT£7.382.4★
WERFORU Womens Skirts Elastic High Waist Long Skirt with Pockets Elegant Maxi Skirt for Women A-Line High Waist Boho Skirts White
WERFORU£14.674.7★
ADUDVLO Denim Skirt for Women UK - Stretch Slim Fit with Functional Pockets Vintage Washed Jean Mini Skirt for Day-to-Night Wear (UK Alpha S Regular Regular)
ADUDVLO£12.154.6★
ZHAOCAI Mini Denim Skirt for Women UK A Line Jean Skirts with Pockets Bodycon Summer Casual Stretch Mid Waisted Short Skirt Y2K Girls Cotton Fashion Pleated Ruffle Layered Skirts with Zipper Button
ZHAOCAI£11.732.6★
HOTOUCH Skirts for Women UK Elastic High Waist Maxi Skirt winth Pockets Summer Boho Long Skirts Elegant Vintage A-Line Tiered Skirts Floral Tiny Blue White M
HOTOUCH£14.844.3★
What buyers say about skirt
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“They are well made”
“Really comfortable”
“Very good thick quality material”
“Good for the price”
“The stretch is good”
“stylish look”
“The colour is very pretty”
“Lightweight and pretty”
“and handy pockets”
What buyers complain about
“incredibly short”
“Really cheap material”
“Cheap and nasty”
“Came up big round the waist”
“Not like the image at all”
“The main issue was the length”
“The material was very thin”
“It feels more like a thick T-shirt fabric than a structured office skirt”
“also not so fine as to be see through”
“The shape isn't flattering”
Top return reasons
Common questions
- Is skirt profitable to sell on Amazon United Kingdom?
- The niche generates £175K/yr across 457 tracked products. 1 of 200 products launched in the last 360 days are still selling. 90-day search growth is +55.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the skirt niche?
- 131 brands and 166 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in skirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.6% — above our launch gate.
- When does demand for skirt peak?
- Demand peaks in Jul–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the skirt niche?
- Listings span £2.44–£37.20; the average listing price is £13.95 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.