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Skirt

Skirt shows a fragmented shelf (top 5 take 6% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 36Growth 72Conversion 4Competition 99Returns 19Price range 64Avg price 66Brand share 97Review moat 70Quality gap 80
This niche Category average

Is Skirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skirt is a £175K/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 61/100.

Skirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.6% over the last 90 days and 0.4% of searches end in a purchase.

£175K

revenue / yr

Units sold / yr10K
Search volume / yr+55.6%3.6M
Conversion rate0.4%
Avg price£13.95

Who owns the niche?

The top 5 brands hold 27% of demand, so 73% of the market is open.

73%

open market share

Brands · sellers131 · 166
Top-5 product click share6%
Open market73%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 457 products

Sponsored placement94%
New entrants (1y)200· 1 succeeded
Avg rating4.2★
Avg reviews706

Top Skirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

131 rising

Sellers

166

Top-5 brand share

27%

Top 20: 56%

Top-5 click share

6%

Top 20: 17%

Open market

76%

  • GRECERELLE9%
  • Amazon Essentials4%
  • PrinStory4%
  • Fiohiros2%
  • ADUDVLO2%
  • HOTOUCH2%

Skirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.6MCVR0.4%Products457Brands131Top 5 Brands27%OOS Rate5.1%Rating4.2★Reviews706Avg BSR#236
125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.1×

Top Skirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • womens skirts571K/yr
  • skirt452K/yr
  • skorts for women uk193K/yr
  • denim skirt264K/yr
  • skirts for women uk277K/yr
  • skort200K/yr
  • maxi skirt162K/yr
  • black skirt393K/yr
  • skirts162K/yr
  • mini skirt238K/yr

What reviews say buyers love and hate about Skirt

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Size-Overall21%

not too tight

Quality-Overall10%

They are well made

Comfort-Overall9%

Really comfortable

Material Quality8%

Very good thick quality material

Value For Money6%

Good for the price

What buyers complain about

52% of reviews
Size-Overall26%

incredibly short

Material Quality9%

Really cheap material

Quality-Overall6%

Cheap and nasty

Waist Fit2%

Came up big round the waist

Advertised Vs Actual Product2%

Not like the image at all

Skirt return rate & reasons

Why buyers send it back, as a share of all return requests.

6.6%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Length
16%
3Material Quality
8%
4Waist Fit
7%
5Quality-Overall
3%

Common Skirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skirt 61/100 on Amazon United Kingdom — Worth a look. The niche generates £175K/yr across 457 tracked products. 1 of 200 products launched in the last 360 days are still selling. Search demand moved +55.6% over the last 90 days.
Search demand for Skirt on Amazon United Kingdom peaks in Jul–Oct, where the busiest month runs 2.1× the quietest.