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Skiing Gifts

Fail

Demand is soft, at -75.1% this quarter, so Skiing Gifts is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£7K/yr46K searches / yr
90-day growth
-75.1%search demand this quarter
Competition
70%top-5 click share · 9 brands · 11 sellers

Flapen Score

Skiing Gifts against its category

The dotted line is the Fashion average. Past it, Skiing Gifts is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skiing Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skiing Gifts 46K times last year and spent an estimated £7K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-75.1%
Conversion, latest week
1.3%
Market size, estimated
£7Ka year
Peak month
December62.6× the quietest month
Top search term
ski gifts14K searches a year

02 · Price

A sale here is worth £11.99.

Listings sell for £11.99 on average, from £4.27 to £25.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.99 that is £0 to £1K a year per listing.

Average price
£11.99under the $15 to $100 sweet spot
Price range
£4.27–£25.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #324 within Novelty & Special Use Clothing. It carries 2,622 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
10.4%
Average rank
#324in Novelty & Special Use Clothing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,622per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Skiing Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£684£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

11

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • AGRIMONY36%
  • Sandsuced14%
  • The Athletic Gent10%
  • Maps International10%
  • Avalanche Card Game8%
  • Bonjour8%
  • Open — no brand owns it (3 brands, 15%)

Demand

Skiing Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 62.6×

Search terms

Top Skiing Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski gifts14K/yr
  • skiing gifts17K/yr
  • ski gifts for men9K/yr
  • ski gift5K/yr

Reviews and returns

What reviews say buyers love and hate about Skiing Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.29

quite expensive for socks

Size-Overall25%−0.01

very long

Love

Fun/Entertainment Experience13%−0.13

Fun activity for après ski themed night

We played this on a skiing holiday, good fun

Great fun

Quality-Overall12%−0.01

Good quality

They appear well made

Good quality socks

Warmth10%−0.03

The socks are warm

Very warm

Theyre warm without feeling bulky and the materials feel like theyre made to stand up to cold days on the slopes rather than cheap, thin alternatives

Exercise/Sports Suitability9%+1.04

Great ski socks

adds a bit of fun to ski gear thats often plain

Awesome ski themed socks

Size-Overall8%−0.01

Fit well

Good sizing

are of a decent size

Return

1.2% Return rate 59% Fixable by listing

Size-Overall33%▄▃▃▁▁█

very long

Thigh Fit11%█▇▁▁▁▁
Quality-Overall11%▆▄█▁▁▁
Material Quality6%▄█▁▁▁▁
Cushion5%▂█▁▁▁▁

FAQ

Common Skiing Gifts questions

Answered from the same tracked data.