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Skibidi Toilet

Fail

The top 5 brands take 100% of clicks, so Skibidi Toilet is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£65K/yr204K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
35%top-5 click share · 5 brands · 107 sellers

Flapen Score

Skibidi Toilet against its category

The dotted line is the Fashion average. Past it, Skibidi Toilet is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skibidi Toilet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skibidi Toilet 204K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
2.2%
Market size, estimated
£65Ka year
Peak month
December5.3× the quietest month
Top search term
skibidi toilet101K searches a year

02 · Price

A sale here is worth £14.41.

Listings sell for £14.41 on average, from £4.30 to £58.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.41 that is £1K to £4K a year per listing.

Average price
£14.41under the $15 to $100 sweet spot
Price range
£4.30–£58.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,063 within Boys. It carries 100 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
4.1%
Average rank
#1,063in Boys
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
100per listing
Listings tracked
41

04 · Newcomers

Amazon counts 3 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Skibidi Toilet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

5 falling

Sellers

107

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 81%

Open market

0%

  • SKIBIDI TOILET90%
  • OSDUE4%
  • Funko4%
  • shumintaojin2%
  • Gensly1%

Demand

Skibidi Toilet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Skibidi Toilet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skibidi toilet101K/yr
  • skibidi toilet toys55K/yr
  • skibidi toilet plush17K/yr
  • skibidi12K/yr
  • skibidi toilet figures9K/yr
  • skibbidi toilet toys5K/yr
  • skibidi toilet mystery box5K/yr

Reviews and returns

What reviews say buyers love and hate about Skibidi Toilet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money44%−0.13

Not much in it for the price quite disappointed

expensive for what it is

Expensive for what it is

Size-Overall31%−0.14

Smaller than expected

it's smaller than I thought

Very small and fiddly - not at all what I expected

Material Quality13%−0.05

Useless plastic, dont waste your time

Quality-Overall6%+1.52

Pricey and not great quality

Gifting Purpose6%+1.03

I honestly wish I spent that £50+ pounds on other gifts for him

Love

Quality-Overall32%+1.52

The quality and detail on the figures is really good for a novelty item, better than I was expecting

Good quality

Great product

Gifting Purpose19%+1.03

Really fun gift for my son

Birthday present very happily received

Great gift for my son

Fun/Entertainment Experience13%+0.97

My son has not stopped playing with these

Brilliant toy my kids love it makes them laugh

Design-Overall10%+0.07

As expected for a Funko - solid quality and fun design,

Adds a fun bit of personality to his setup

Collectibles9%+0.63

He likes to collect them all

He has always liked skibbidy toilet so this looked great with his collection of pops

Return

0.5% Return rate 29% Fixable by listing

Advertised Vs Actual Product14%▁▁▁█▁▁
Certifications14%▁▁▁█▁▁
Degree Of Motion14%█▁▁▁▁▁
Quality-Overall14%▁▁▁█▁▁

Pricey and not great quality

Size-Overall14%▁▁▁▁▁█

Smaller than expected

it's smaller than I thought

Very small and fiddly - not at all what I expected

FAQ

Common Skibidi Toilet questions

Answered from the same tracked data.