skibidi toilet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible99.85avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great£4.30–£58.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£65K£65K/yr · 204K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, skibidi toilet is a £65K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
skibidi toilet market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £72K–£86K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,063
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 4.1%
- Avg brand age
- 31 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
35%
Top 20: 81%
Open market
0%
- SKIBIDI TOILET90%
- OSDUE4%
- Funko4%
- shumintaojin2%
- Gensly1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top skibidi toilet search terms
- skibidi toilet101K/yr
- skibidi toilet toys55K/yr
- skibidi toilet plush17K/yr
- skibidi12K/yr
- skibidi toilet figures9K/yr
- skibbidi toilet toys5K/yr
- skibidi toilet mystery box5K/yr
Top skibidi toilet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (8-9) Black
SKIBIDI TOILET£11.680.0★0 rev
SKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 12-13 Years
SKIBIDI TOILET£10.980.0★0 rev
SKIBIDI TOILET Boys 2 Piece Long Sleeve Pyjamas Set Featuring Camer Man Black Age 12-13 Years
SKIBIDI TOILET£10.980.0★0 rev
SKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 9-10 Years
SKIBIDI TOILET£10.980.0★0 rev
Skibidi Toilet Deluxe Figure Series 2 Collectable Figures YouTube Animation Sensation Officially Licensed Skibidi Toilet Merch Likely White
SKIBIDI TOILET£16.844.6★67 rev
Newest
by launch dateSKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (8-9) Black
SKIBIDI TOILET£11.680 rev
SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (9-10) Black
SKIBIDI TOILET£11.230 rev
SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (7-8) Black
SKIBIDI TOILET£11.790 rev
SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (10-11) Black
SKIBIDI TOILET£11.760 rev
SKIBIDI TOILET Boys Tshirt Short Sleeve Kids T Shirt Plungerman Boys T-Shirts Fun Boys Clothes Black 9-10 Years
SKIBIDI TOILET£7.301 rev
Trending
90-day click momentumSKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 9-10 Years
SKIBIDI TOILET£10.980.0★
SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (9-10) Black
SKIBIDI TOILET£11.230.0★
SKIBIDI TOILET Boys 2 Piece Short Sleeve Pyjamas Set Black/Grey Age 12-13 Years
SKIBIDI TOILET£10.980.0★
SKIBIDI TOILET Boys 2 Piece Long Sleeve Pyjamas Set Featuring Camer Man Black Age 12-13 Years
SKIBIDI TOILET£10.980.0★
SKIBIDI TOILET Boys Pyjamas Set Kids Short Sleeve Top & Shorts Nightwear Ages 7-13 Years (8-9) Black
SKIBIDI TOILET£11.680.0★
What buyers say about skibidi toilet
What buyers praise and complain about, mined from review topics.What buyers love
“The quality and detail on the figures is really good for a novelty item, better than I was expecting”
“Really fun gift for my son”
“My son has not stopped playing with these”
“As expected for a Funko - solid quality and fun design,”
“He likes to collect them all”
“As expected”
“Good value for money”
“Sturdy”
What buyers complain about
“Not much in it for the price quite disappointed”
“Smaller than expected”
“Useless plastic, dont waste your time”
“Pricey and not great quality”
“I honestly wish I spent that £50+ pounds on other gifts for him”
Top return reasons
Common questions
- Is skibidi toilet profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 41 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the skibidi toilet niche?
- 5 brands and 107 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in skibidi toilet?
- Top complaints mined from reviews: Value For Money, Size-Overall, Material Quality. The return rate is 0.5%.
- When does demand for skibidi toilet peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the skibidi toilet niche?
- Listings span £4.30–£58.77; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.