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Ski Trousers Mens

Fail

Demand is soft, at -90.3% this quarter, so Ski Trousers Mens is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£29K/yr175K searches / yr
90-day growth
-90.3%search demand this quarter
Competition
28%top-5 click share · 24 brands · 41 sellers

Flapen Score

Ski Trousers Mens against its category

The dotted line is the Fashion average. Past it, Ski Trousers Mens is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Trousers Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Trousers Mens 175K times last year and spent an estimated £29K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -90.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-90.3%
Conversion, latest week
0.4%
Market size, estimated
£29Ka year
Peak month
January26.9× the quietest month
Top search term
ski trousers25K searches a year

02 · Price

A sale here is worth £37.67.

Listings sell for £37.67 on average, from £8.18 to £101.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £37.67 that is £0 to £4K a year per listing.

Average price
£37.67inside the $15 to $100 sweet spot
Price range
£8.18–£101.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
9.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #93 within Sport Specific Clothing. It carries 1,248 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
82%
Out of stock, average day
11.8%
Average rank
#93in Sport Specific Clothing
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,248per listing
Listings tracked
77

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ski Trousers Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£868£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

41

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

28%

Top 20: 56%

Open market

29%

  • Mountain Warehouse39%
  • TACVASEN8%
  • Amazon Essentials8%
  • 33,000ft7%
  • GSOU SNOW5%
  • HOTIAN4%

Demand

Ski Trousers Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 26.9×

Search terms

Top Ski Trousers Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski trousers25K/yr
  • ski pants22K/yr
  • salopettes mens28K/yr
  • ski pants mens20K/yr
  • salopettes11K/yr
  • mens ski pants9K/yr
  • ski salopettes mens12K/yr
  • snow pants8K/yr
  • snowboard trousers mens7K/yr
  • mens salopettes9K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Trousers Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Zipper Quality20%−0.22

Poor quality zippers

They are hard to zip/unzip

zips do not function

Water Resistance10%−0.02

NOT WATERPROOF

Cons: 5 minutes in a strong rain, water gets through

Waterproof for about an hour not impressed

Quality-Overall9%+0.90

After 5 days of use the crotch split which is quite disappointing as they seemed on initial inspection to be good quality

Very poor quality

very poor quality

Size-Overall6%+1.53

poor sizing

34 is too short for my inside leg

they are over sized so get yourself the next size down

Pockets/Compartments6%−0.05

waterproof only thing the zips on the pockets are terrible all have failed

Faulty kips broke on first try on pockets

Missing any large leg pockets

Love

Quality-Overall22%+0.90

Seem really well made

These trousers are really good quality

Excellent quality

Size-Overall15%+1.53

Perfect fit

Perfect, true to size

Size as described

Warmth14%+0.73

Comfortable and warm

Trousers fit as expected warm

Good for keeping warm

Water Resistance11%−0.02

They are water resistant

Fully waterproof, workable, good pockets and reliable stitching quality

Reliable waterproof equipment

Comfort-Overall6%+0.29

Very comfortable

comfy plenty of room

Comfortable to wear

Return

9.4% Return rate 81% Fixable by listing

Size-Overall59%▆▇█▇▅▅

poor sizing

34 is too short for my inside leg

they are over sized so get yourself the next size down

Waist Fit7%▇█▃█▇▁
Length7%▆▅▅▅█▆

the leg length shrunk by about 3 inches

Thigh Fit3%▃▃▃▄▃█
Zipper Quality3%█▄▂▄▁▁

Poor quality zippers

They are hard to zip/unzip

zips do not function

FAQ

Common Ski Trousers Mens questions

Answered from the same tracked data.