Skip to content

Ski Sunglasses

Fail

Demand is soft, at -73.8% this quarter, so Ski Sunglasses is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£19K/yr77K searches / yr
90-day growth
-73.8%search demand this quarter
Competition
39%top-5 click share · 27 brands · 37 sellers

Flapen Score

Ski Sunglasses against its category

The dotted line is the Fashion average. Past it, Ski Sunglasses is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Sunglasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Sunglasses 77K times last year and spent an estimated £19K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-73.8%
Conversion, latest week
2.0%
Market size, estimated
£19Ka year
Peak month
January8.9× the quietest month
Top search term
ski glasses24K searches a year

02 · Price

A sale here is worth £12.51.

Listings sell for £12.51 on average, from £4.10 to £25.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.51 that is £0 to £1K a year per listing.

Average price
£12.51under the $15 to $100 sweet spot
Price range
£4.10–£25.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #103 within Accessories. It carries 1,143 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#103in Accessories
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,143per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ski Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£755£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 rising

Sellers

37

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

39%

Top 20: 83%

Open market

43%

  • konqkin15%
  • Wieerda12%
  • KASESSS10%
  • GoHZQ7%
  • Sunier7%
  • ZILLERATE6%

Demand

Ski Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Ski Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski glasses24K/yr
  • ski sunglasses27K/yr
  • skiing sunglasses8K/yr
  • ski sunglasses mens7K/yr
  • ski glasses mens6K/yr
  • ski glasses women5K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Sunglasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.50

Cheap

Poor quality

Cheap and cheeful

Size-Overall17%−0.24

Disappointed with the fit

they suddenly felt loose

Too small

Value For Money9%+2.68

Waste of money

Look more expensive than they cost

Not worth the money

Durability8%−0.11

All 3 pairs broke quickly

Cracking and Fell apart after two days wwar

Within a month the bridge of the glasses has come away from the frame

Advertised Vs Actual Product7%−0.08

Not as advertised

Not what they say

Not as the pictures make out

Love

Value For Money26%+2.68

Good Value

Great value

Well worth the cash

Quality-Overall23%+0.50

Good quality

seems reasonable quality

Excellent quality glasses

Size-Overall12%−0.24

The fit is comfortable

Good fit

tight comfortable fit

Comfort-Overall7%+0.35

really comfortable

Cool and comfortable to wear

Comfortable glasses that. on my face

Exercise/Sports Suitability4%+0.26

Good for running

Good for the fishing

Overall, the work well for running and most likely for cycling

Return

1.6% Return rate 79% Fixable by listing

Size-Overall64%▇█▇▇▇█

Disappointed with the fit

they suddenly felt loose

Too small

Quality-Overall9%▇█▆█▆▄

Cheap

Poor quality

Cheap and cheeful

Comfort-Overall4%▃▃█▅▄▇

not comfortable

The nose bridge is very uncomfortable

so going downhill is less comfortable than without them

Shape/Style4%▄▄▄▇█▅
Advertised Vs Actual Product3%▅▁▆█▆▆

Not as advertised

Not what they say

Not as the pictures make out

FAQ

Common Ski Sunglasses questions

Answered from the same tracked data.