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Ski Socks Womens 4-7

Fail

Demand is soft, at -97.3% this quarter, so Ski Socks Womens 4-7 is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£58K/yr104K searches / yr
90-day growth
-97.3%search demand this quarter
Competition
59%top-5 click share · 16 brands · 19 sellers

Flapen Score

Ski Socks Womens 4-7 against its category

The dotted line is the Fashion average. Past it, Ski Socks Womens 4-7 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Socks Womens 4-7 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Socks Womens 4-7 104K times last year and spent an estimated £58K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -97.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-97.3%
Conversion, latest week
4.6%
Market size, estimated
£58Ka year
Peak month
January54.8× the quietest month
Top search term
ski socks womens 4-745K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £5.99 to £21.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.08 that is £1K to £3K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£5.99–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #226 within Sport Specific Clothing. It carries 784 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
29.7%
Average rank
#226in Sport Specific Clothing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
784per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ski Socks Womens 4-7 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

19

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

32%

  • Laulax17%
  • Sandsuced17%
  • Welwoos17%
  • EBMORE7%
  • Smlper6%
  • Niorasen5%

Demand

Ski Socks Womens 4-7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 54.8×

Search terms

Top Ski Socks Womens 4-7 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski socks womens 4-745K/yr
  • ski socks women23K/yr
  • womens ski socks21K/yr
  • merino wool ski socks womens5K/yr
  • ski socks womens4K/yr
  • ladies ski socks5K/yr
  • ski socks womens 6-82K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Socks Womens 4-7

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.11

Poor Quality

made a hole - nothing to do with the quality

Not great quality

Size-Overall10%−0.05

A bit too long

Too tight

They are quite short

Advertised Vs Actual Product8%−0.08

Beware false advertising

NOT AS DESCRIBED

Not Marino 100% Misled by the title

Durability5%−0.04

wont last long

Wore out

dont last long

Thickness4%

Very thick

abit too thick

give the thickness of them

Love

Warmth28%+1.38

Very warm

Keeps warm

feet toasty warm

Comfort-Overall15%+1.38

Extremely comfortable

comfortable to wear

Lovely socks, very comfy

Value For Money8%+0.61

Good value

Excellent value for money

value for money

Size-Overall8%−0.05

Fit well

They are a good length

I'm a UK size 4 and these fit me fine, quite roomy

Quality-Overall7%−0.11

Good quality socks

Excellent quality

Quality socks

Return

1.6% Return rate 53% Fixable by listing

Size-Overall29%█▅▆▆▁█

A bit too long

Too tight

They are quite short

Material Quality11%▂▂▄▂█▅

not for anyone looking for wool

nice colours however the material looked snagged

Look like wool

Quality-Overall9%▄▇▇█▁▁

Poor Quality

made a hole - nothing to do with the quality

Not great quality

Thigh Fit7%█▄▂▅▁▁

So tight on the calf i could not pull up

Length6%▄▃█▁▁▁

FAQ

Common Ski Socks Womens 4-7 questions

Answered from the same tracked data.