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Ski Socks Womens 4-7

Fail

Demand is soft, at -97.3% this quarter, so Ski Socks Womens 4-7 is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£58K/yr104K searches / yr
90-day growth
-97.3%search demand this quarter
Competition
59%top-5 click share · 16 brands · 19 sellers

Flapen Score

Ski Socks Womens 4-7 against its category

The dotted line is the Fashion average. Past it, Ski Socks Womens 4-7 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Socks Womens 4-7 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Socks Womens 4-7 104K times last year and spent an estimated £58K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -97.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-97.3%
Conversion, latest week
4.6%
Market size, estimated
£58Ka year
Peak month
January54.8× the quietest month
Top search term
ski socks womens 4-745K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £5.99 to £21.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.08 that is £1K to £3K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£5.99–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #226 within Sport Specific Clothing. It carries 784 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
29.7%
Average rank
#226in Sport Specific Clothing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
784per listing
Listings tracked
28

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ski Socks Womens 4-7 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

19

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 93%

Open market

32%

  • Laulax17%
  • Sandsuced17%
  • Welwoos17%
  • EBMORE7%
  • Smlper6%
  • Niorasen5%

Demand

Ski Socks Womens 4-7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 54.8×

Search terms

Top Ski Socks Womens 4-7 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ski socks womens 4-745K/yr
  • ski socks women23K/yr
  • womens ski socks21K/yr
  • merino wool ski socks womens5K/yr
  • ski socks womens4K/yr
  • ladies ski socks5K/yr
  • ski socks womens 6-82K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Socks Womens 4-7

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Warmth”
16%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ski Socks Womens 4-7 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data