Skip to content

Ski Socks

Fail

Demand is soft, at -96.3% this quarter, so Ski Socks is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£154K/yr455K searches / yr
90-day growth
-96.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 19 sellers

Flapen Score

Ski Socks against its category

The dotted line is the Fashion average. Past it, Ski Socks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Socks 455K times last year and spent an estimated £154K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-96.3%
Conversion, latest week
2.5%
Market size, estimated
£154Ka year
Peak month
February41.8× the quietest month
Top search term
ski socks197K searches a year

02 · Price

A sale here is worth £13.37.

Listings sell for £13.37 on average, from £7.63 to £21.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £13.37 that is £13K to £17K a year per listing.

Average price
£13.37under the $15 to $100 sweet spot
Price range
£7.63–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #126 within Sport Specific Clothing. It carries 1,324 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
23.1%
Average rank
#126in Sport Specific Clothing
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,324per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ski Socks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Est. top-5 brand share

55%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 90%

Open market

37%

  • Bonjour20%
  • Sandsuced11%
  • Welwoos8%
  • Laulax8%
  • Niorasen8%
  • FM London8%

Demand

Ski Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 41.8×

Search terms

Top Ski Socks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ski socks197K/yr
  • ski socks mens 6-1142K/yr
  • ski socks womens 4-745K/yr
  • skiing socks12K/yr
  • mens ski socks26K/yr
  • merino wool ski socks10K/yr
  • ski socks women23K/yr
  • womens ski socks21K/yr
  • snowboard socks9K/yr
  • snowboarding socks5K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Socks

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Warmth”
17%of negative reviews mention “Size-Overall”
1.4%of orders come back
“very long”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ski Socks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data