Skip to content

Ski Socks

Fail

Demand is soft, at -96.3% this quarter, so Ski Socks is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£154K/yr455K searches / yr
90-day growth
-96.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 19 sellers

Flapen Score

Ski Socks against its category

The dotted line is the Fashion average. Past it, Ski Socks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Socks 455K times last year and spent an estimated £154K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-96.3%
Conversion, latest week
2.5%
Market size, estimated
£154Ka year
Peak month
February41.8× the quietest month
Top search term
ski socks197K searches a year

02 · Price

A sale here is worth £13.37.

Listings sell for £13.37 on average, from £7.63 to £21.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £13.37 that is £13K to £17K a year per listing.

Average price
£13.37under the $15 to $100 sweet spot
Price range
£7.63–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #126 within Sport Specific Clothing. It carries 1,324 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
23.1%
Average rank
#126in Sport Specific Clothing
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,324per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ski Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

37%

  • Bonjour20%
  • Sandsuced11%
  • Welwoos8%
  • Laulax8%
  • Niorasen8%
  • FM London8%

Demand

Ski Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 41.8×

Search terms

Top Ski Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski socks197K/yr
  • ski socks mens 6-1142K/yr
  • ski socks womens 4-745K/yr
  • skiing socks12K/yr
  • mens ski socks26K/yr
  • merino wool ski socks10K/yr
  • ski socks women23K/yr
  • womens ski socks21K/yr
  • snowboard socks9K/yr
  • snowboarding socks5K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.10

very long

They are quite short

far to small

Advertised Vs Actual Product10%−0.09

Beware false advertising

NOT AS DESCRIBED

Not Marino 100% Misled by the title

Durability7%−0.06

wont last long

Wore out

dont last long

Stitch/Finish/Polish5%−0.04

I have knocked off a star because the finishing is a bit disappointing

The top of the socks are not finished very well - lots of loose threads

Warmth4%+2.09

they didnt feel that thermal

Not thermal as stated

Love

Warmth33%+2.09

Nice and warm

Keeps warm

feet toasty warm

Comfort-Overall16%+1.44

Extremely comfortable

comfortable to wear

Lovely socks, very comfy

Quality-Overall10%−0.03

Good quality socks

Fantastic quality

They appear well made

Size-Overall9%−0.10

Good fit

Good fit for 10 year old

they fitted great under my biker boots

Value For Money7%+0.15

Good for the price

Excellent value for money

Excellent value for money

Return

1.4% Return rate 53% Fixable by listing

Size-Overall33%█▆▆█▁▇

very long

They are quite short

far to small

Material Quality10%▃▃█▄▁▁
Quality-Overall10%▂▂▃▂▁█

Not great quality

Length7%▅▃█▃▁▁

They are quite short

Thin6%▄▁▅▄▁█

FAQ

Common Ski Socks questions

Answered from the same tracked data.