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Ski Mittens

Fail

Shoppers spend only $0 a year here, so Ski Mittens is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£0/yr93K searches / yr
90-day growth
-96.5%search demand this quarter
Competition
37%top-5 click share · 29 brands · 44 sellers

Flapen Score

Ski Mittens against its category

The dotted line is the Fashion average. Past it, Ski Mittens is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Mittens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Mittens 93K times last year and spent an estimated £0. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-96.5%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
January56.6× the quietest month
Top search term
waterproof mittens11K searches a year

02 · Price

A sale here is worth £17.54.

Listings sell for £17.54 on average, from £6.24 to £42.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.54 that is £0 to £2K a year per listing.

Average price
£17.54inside the $15 to $100 sweet spot
Price range
£6.24–£42.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #700 within Accessories. It carries 563 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
22.9%
Average rank
#700in Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
563per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ski Mittens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

44

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

37%

Top 20: 74%

Open market

46%

  • devembr15%
  • QKURT12%
  • Bseical8%
  • OutdoorMaster8%
  • Supertrip6%
  • FAYHIJUN5%

Demand

Ski Mittens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 56.6×

Search terms

Top Ski Mittens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof mittens11K/yr
  • ski mittens30K/yr
  • ski mittens men12K/yr
  • snowboard mittens4K/yr
  • ski mittens women19K/yr
  • waterproof mittens women5K/yr
  • womens ski mittens7K/yr
  • mens ski mittens5K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Mittens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance23%−0.27

no waterproofing at all

NOT waterproof

not very waterproof had them on for 40mins soaked

Warmth8%+1.98

not as expected for insulation and warmth

Not a warm mitten for skiing would not recommend

Felt thick and warm just too small

Size-Overall7%

A lot of reviews suggest they are not true to size

big for a medium size

But they were massive

Grip4%+0.51

don't feel like I have a good grip on the lead when they are closed over

Strap/String Quality4%−0.06

Wrist strap broke day 2 of using abs were a sponge for wet

Love

Warmth34%+1.98

exactly what I needed keeps my hands warm when walking my dog

Really warm

Warm and waterproof

Quality-Overall19%+1.11

Just as good as the expensive brands

Very pleased with my purchase they are good quality and comfortable keep my hands cosy and warm

Excellent quality

Size-Overall8%

Size is perfect

Lovely fit with internal fingers

I purchased size L the sizing is good

Comfort-Overall6%+0.14

comfortable

Very comfy, waterproof and easy to remove

Really comfortable to wear

Water Resistance4%−0.27

the waterproofing holds up well

Warm and water-resistant

They are properly windproof and water resistant

Return

6.3% Return rate 85% Fixable by listing

Size-Overall81%▇▇▆▆▆█

A lot of reviews suggest they are not true to size

big for a medium size

But they were massive

Quality-Overall4%▃█▆▆▁▁
Stitch/Finish/Polish2%▁▅▇█▁▁

Stitching split, poorly made

Warmth2%▄█▃▁▁▁

not as expected for insulation and warmth

Not a warm mitten for skiing would not recommend

Felt thick and warm just too small

Thin1%▁█▁▁▁▁

FAQ

Common Ski Mittens questions

Answered from the same tracked data.