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Ski Helmet

Fail

Demand is soft, at -93.6% this quarter, so Ski Helmet is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£34K/yr307K searches / yr
90-day growth
-93.6%search demand this quarter
Competition
44%top-5 click share · 19 brands · 43 sellers

Flapen Score

Ski Helmet against its category

The dotted line is the Fashion average. Past it, Ski Helmet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Helmet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Helmet 307K times last year and spent an estimated £34K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -93.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-93.6%
Conversion, latest week
0.3%
Market size, estimated
£34Ka year
Peak month
January27.6× the quietest month
Top search term
ski helmet135K searches a year

02 · Price

A sale here is worth £39.47.

Listings sell for £39.47 on average, from £2.75 to £137.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £39.47 that is £0 to £4K a year per listing.

Average price
£39.47inside the $15 to $100 sweet spot
Price range
£2.75–£137.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #96 within Accessories. It carries 2,119 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
92%
Out of stock, average day
29.0%
Average rank
#96in Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,119per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ski Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

43

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

29%

  • Salomon20%
  • Trespass16%
  • ROCKBROS14%
  • TOMSHOO11%
  • ShinHye5%
  • POC4%

Demand

Ski Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 27.6×

Search terms

Top Ski Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski helmet135K/yr
  • ski helmets26K/yr
  • ski helmet with visor29K/yr
  • snowboard helmet14K/yr
  • kids ski helmet12K/yr
  • snowboarding helmet4K/yr
  • ski helmet mens12K/yr
  • skiing helmet6K/yr
  • mips ski helmet10K/yr
  • mens ski helmet10K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Helmet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.15

its a bit too big for me

too small

Size up mine was too small

Thickness11%−0.05

Thin

Much thinner than I thought they would be

Very thin definitely not good for winter i did think it was cheap for what is it

Suitability Winter Weather11%−0.09

The cushioned ear pads keep popping out of place so this is no good in very cold ski weather

Not good for bad weather

So these are only good for perfect weather

Durability5%−0.04

Visor broke after 1st use

Suitability Fog5%−0.03

it will fog

This resulted in them fogging up constantly

Love

Quality-Overall20%+0.25

In terms of quality it is sturdy in the sense that it won't rip easily

honestly couldnt be happier with the price-to-quality ratio

Good quality

Value For Money13%+0.18

Good value

Worth it

Good value for money

Comfort-Overall12%+1.14

Its quite comfortable and keeps his face and ears warm

Comfy and warm

kept my ride comfortable

Size-Overall12%−0.15

The fit is snug

Great fit

Good fit for a big head

Warmth10%+0.81

Keep warm

Very warm

the mask keeps my entire face warm

Return

1.3% Return rate 88% Fixable by listing

Size-Overall76%███▆▇▆

its a bit too big for me

too small

Size up mine was too small

Comfort-Overall3%▄▄▃█▁▁

is difficult to make it comfortable

Shape/Style3%▃▂▅█▁▁
Quality-Overall3%▃▆▅█▁▆
Value For Money2%▃▃▁▃▆█

FAQ

Common Ski Helmet questions

Answered from the same tracked data.