Ski Helmet
FailDemand is soft, at -93.6% this quarter, so Ski Helmet is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £34K/yr307K searches / yr
- 90-day growth
- -93.6%search demand this quarter
- Competition
- 44%top-5 click share · 19 brands · 43 sellers
Flapen Score
Ski Helmet against its category
The dotted line is the Fashion average. Past it, Ski Helmet is stronger. Inside it, weaker.
Market
The Ski Helmet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ski Helmet 307K times last year and spent an estimated £34K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -93.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 307K
- Growth, 90 days vs prior 90
- -93.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £34Ka year
- Peak month
- January27.6× the quietest month
- Top search term
- ski helmet135K searches a year
02 · Price
A sale here is worth £39.47.
Listings sell for £39.47 on average, from £2.75 to £137.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £39.47 that is £0 to £4K a year per listing.
- Average price
- £39.47inside the $15 to $100 sweet spot
- Price range
- £2.75–£137.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #96 within Accessories. It carries 2,119 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 92%
- Out of stock, average day
- 29.0%
- Average rank
- #96in Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,119per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Ski Helmet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ROCKBROS Balaclava Ski Mask Windproof Cycling Thermal Neck Gaiter Full Face Mask Warm Polar Fleece Headwear Mulfifunctional Scarf Skiing Motorcycling Fishing Black
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 16,075
- Age
- 6y ago

Salomon Pioneer LT Helmet Mens Ski Snowboard
- Price
- £51.75
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 5y ago

Trespass Unisex Ski Helmet Skyhigh Black in Size - M
- Price
- £25.09
- Rating
- 4.4/5
- Reviews
- 1,152
- Age
- 17y ago

TOMSHOO Ski Helmet with Removable Goggles Inner Lining and Ear Pads - Certified Safety & Lightweight Snowboard Helmet for Men and Women for Snowboarding (Black Ski Helmet with goggles Medium)
- Price
- £41.06
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago

Oakley Target Line L Ski Goggles
- Price
- £75.56
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 4y ago
Trending
90-day click momentum
ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)
- Price
- £8.81
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 6mo ago

ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Grey)
- Price
- £9.51
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 6mo ago

Trespass Unisex Ski Helmet Skyhigh Black in Size - M
- Price
- £25.09
- Rating
- 4.4/5
- Reviews
- 1,152
- Age
- 17y ago

TOMSHOO Ski Helmet with Removable Goggles Inner Lining and Ear Pads - Certified Safety & Lightweight Snowboard Helmet for Men and Women for Snowboarding (Black Ski Helmet with goggles Medium)
- Price
- £41.06
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago

Salomon AKSIUM 2.0 ACCESS Goggles for Kids Anti-Fog Ski Goggles for Trail Running and Outdoor Sports Black/F.Yellow
- Price
- £35.07
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago
Newest
by launch date
ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Grey)
- Price
- £9.51
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 6mo ago

ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)
- Price
- £8.81
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 6mo ago

Luocute Ski Helmet Snowboard Helmet with Goggles EPS Liner 12 Vents Detachable Liner Ear Pads with Removable Visor for Men Women Youth Indoor Outdoor Winter (M Head Circumference 55 58CM)
- Price
- £45.27
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

The Edge Yukio Adult Snow Helmet with Removable Comfort Liner Fleece Ear Pads Mesh-Screened Vents Adjustable Fit for Skiing and Snowboarding (White L)
- Price
- £25.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

POC Auric Cut Ski Helmet - A multi-impact well-ventilated versatile ski and snowboard helmet for on- and off-piste challenges
- Price
- £90.85
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
43
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
29%
- Salomon20%
- Trespass16%
- ROCKBROS14%
- TOMSHOO11%
- ShinHye5%
- POC4%
Demand
Ski Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 27.6×
Search terms
Top Ski Helmet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ski helmet135K/yr
- ski helmets26K/yr
- ski helmet with visor29K/yr
- snowboard helmet14K/yr
- kids ski helmet12K/yr
- snowboarding helmet4K/yr
- ski helmet mens12K/yr
- skiing helmet6K/yr
- mips ski helmet10K/yr
- mens ski helmet10K/yr
Reviews and returns
What reviews say buyers love and hate about Ski Helmet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its a bit too big for me
too small
Size up mine was too small
Thin
Much thinner than I thought they would be
Very thin definitely not good for winter i did think it was cheap for what is it
The cushioned ear pads keep popping out of place so this is no good in very cold ski weather
Not good for bad weather
So these are only good for perfect weather
Visor broke after 1st use
it will fog
This resulted in them fogging up constantly
Love
In terms of quality it is sturdy in the sense that it won't rip easily
honestly couldnt be happier with the price-to-quality ratio
Good quality
Good value
Worth it
Good value for money
Its quite comfortable and keeps his face and ears warm
Comfy and warm
kept my ride comfortable
The fit is snug
Great fit
Good fit for a big head
Keep warm
Very warm
the mask keeps my entire face warm
Return
1.3% Return rate 88% Fixable by listing
its a bit too big for me
too small
Size up mine was too small
is difficult to make it comfortable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ski Helmet questions
Answered from the same tracked data.









