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Ski

Maybe

Products sell for $22.94 on average, inside the sweet spot. But demand is soft, at -73.5% this quarter, so Ski is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£40K/yr575K searches / yr
90-day growth
-73.5%search demand this quarter
Competition
31%top-5 click share · 41 brands · 81 sellers

Flapen Score

Ski against its category

The dotted line is the Fashion average. Past it, Ski is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski 575K times last year and spent an estimated £40K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
575K
Growth, 90 days vs prior 90
-73.5%
Conversion, latest week
0.3%
Market size, estimated
£40Ka year
Peak month
December8.1× the quietest month
Top search term
ski213K searches a year

02 · Price

A sale here is worth £22.94.

Listings sell for £22.94 on average, from £1.62 to £92.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.94 that is £2K to £6K a year per listing.

Average price
£22.94inside the $15 to $100 sweet spot
Price range
£1.62–£92.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #183 within Accessories. It carries 2,186 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
7.4%
Average rank
#183in Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,186per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ski products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£792£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

81

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

31%

Top 20: 72%

Open market

51%

  • ANTSANG11%
  • MONS9%
  • HOTIAN8%
  • ROCKBROS7%
  • LONGKING7%
  • Cienfy6%

Demand

Ski search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Ski search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski213K/yr
  • snowboard46K/yr
  • skiing57K/yr
  • skis14K/yr
  • snowboarding31K/yr
  • skiing accessories52K/yr
  • ski gifts14K/yr
  • skiing gifts17K/yr
  • ski accessories for men22K/yr
  • ski gifts for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Ski

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.19

too tight

too small

very long

Quality-Overall8%+0.70

Cheap

Rubbish

Poor quality

Thickness4%−0.04

Just far too thin

Much thinner than I thought they would be

Very thin definitely not good for winter i did think it was cheap for what is it

Advertised Vs Actual Product4%−0.05

Beware false advertising

NOT AS DESCRIBED

Not Marino 100% Misled by the title

Drying Time4%

doesn't dry them at all

It can't dry out if the shoes completely wet

Takes ages to dry them out as it is gradual

Love

Quality-Overall17%+0.70

Good quality socks

They appear well made

Fantastic quality

Warmth12%+0.87

Nice and warm

Keep warm

The socks are warm

Size-Overall10%−0.19

The fit is snug

Fits securely

Amazing fit

Value For Money9%+0.35

Good for the money

Excellent value for money

Good value for money

Comfort-Overall6%+0.40

Comfy and warm

kept my ride comfortable

comfortable to wear

Return

1.4% Return rate 76% Fixable by listing

Size-Overall54%▇▇▇█▇█

too tight

too small

very long

Quality-Overall5%▆▇▄█▇▆

Cheap

Rubbish

Poor quality

Functionality-Overall3%█▅▇▂▄▄
Thin3%█▃▇▂▅▁
Material Quality2%▄▆█▆▅▆

FAQ

Common Ski questions

Answered from the same tracked data.