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Skeleton Costume Adult

Fail

Demand is soft, at -42.3% this quarter, so Skeleton Costume Adult is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£30K/yr182K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
39%top-5 click share · 15 brands · 42 sellers

Flapen Score

Skeleton Costume Adult against its category

The dotted line is the Fashion average. Past it, Skeleton Costume Adult is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skeleton Costume Adult 182K times last year and spent an estimated £30K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
1.0%
Market size, estimated
£30Ka year
Peak month
October195.0× the quietest month
Top search term
skeleton onesie18K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £5.88 to £23.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.53 that is £0 to £2K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£5.88–£23.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #2,543 within Nightwear. It carries 511 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
89%
Out of stock, average day
15.4%
Average rank
#2,543in Nightwear
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Skeleton Costume Adult products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

42

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 82%

Open market

33%

  • Get Trend18%
  • NOROZE17%
  • Spooktacular Creations9%
  • Meriviva9%
  • Miss Glam8%
  • kraftd7%

Demand

Skeleton Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 195.0×

Search terms

Top Skeleton Costume Adult search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • skeleton onesie18K/yr
  • skeleton costume adult60K/yr
  • skeleton onesie adult13K/yr
  • skeleton suit4K/yr
  • skeleton bodysuit5K/yr
  • adult skeleton costume15K/yr
  • skeleton costume men9K/yr
  • skeleton costume women23K/yr
  • mens skeleton costume13K/yr
  • skeleton costumes for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton Costume Adult

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Stretchability/Expandability/Elasticity”
33%of negative reviews mention “Brightness/Shine/Glow”
8.8%of orders come back
“the glow in the dark element wasnt great”
A buyer, on “Brightness/Shine/Glow”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Skeleton Costume Adult questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data