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Skeleton Costume Adult

Fail

Demand is soft, at -42.3% this quarter, so Skeleton Costume Adult is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£30K/yr182K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
39%top-5 click share · 15 brands · 42 sellers

Flapen Score

Skeleton Costume Adult against its category

The dotted line is the Fashion average. Past it, Skeleton Costume Adult is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skeleton Costume Adult 182K times last year and spent an estimated £30K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
1.0%
Market size, estimated
£30Ka year
Peak month
October195.0× the quietest month
Top search term
skeleton onesie18K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £5.88 to £23.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.53 that is £0 to £2K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£5.88–£23.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #2,543 within Nightwear. It carries 511 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
89%
Out of stock, average day
15.4%
Average rank
#2,543in Nightwear
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Skeleton Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

42

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

33%

  • Get Trend18%
  • NOROZE17%
  • Spooktacular Creations9%
  • Meriviva9%
  • Miss Glam8%
  • kraftd7%

Demand

Skeleton Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 195.0×

Search terms

Top Skeleton Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skeleton onesie18K/yr
  • skeleton costume adult60K/yr
  • skeleton onesie adult13K/yr
  • skeleton suit4K/yr
  • skeleton bodysuit5K/yr
  • adult skeleton costume15K/yr
  • skeleton costume men9K/yr
  • skeleton costume women23K/yr
  • mens skeleton costume13K/yr
  • skeleton costumes for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow33%−0.93

the glow in the dark element wasnt great

Size-Overall11%+1.76

I also think the large is quite small in the body maybe going up to maximum 14

The onesie didnt fit me sadly

Material Quality11%

I wouldnt recommend this as I dont like the material at all

The material of this onesie is a bit weird

Weird material for a onesie

Comfort-Overall4%+1.60

less ideal if your main goal is comfort or lounging

Thickness4%

its also quite thin

Love

Stretchability/Expandability/Elasticity15%

It has a stretchy almost like swimming costume type material on the outside with a fine fleece feel on the inside

The fabric is lightweight and stretchy, which helps with movement,

Size-Overall15%+1.76

The fit is bodycon-style

Fit my figure well and was comfortable

Quality-Overall11%+1.54

Great product

Comfort-Overall11%+1.60

Fit my figure well and was comfortable

Design-Overall4%

The design is the main selling point — bold seasonal print with that pumpkin/skeleton aesthetic — and it definitely works if youre going for a themed night, party, or social media costume look

Return

8.8% Return rate 74% Fixable by listing

Size-Overall74%▆█▆██▅

I also think the large is quite small in the body maybe going up to maximum 14

The onesie didnt fit me sadly

Design-Overall11%▁▁█▁▁▁
Zipper Quality5%█▁▁▁▁▁
Brightness/Shine/Glow3%▁▁▁▁▁█

the glow in the dark element wasnt great

Material Quality3%▁▁█▁▁▁

I wouldnt recommend this as I dont like the material at all

The material of this onesie is a bit weird

Weird material for a onesie

FAQ

Common Skeleton Costume Adult questions

Answered from the same tracked data.