Is skechers womens profitable to sell on Amazon United Kingdom?

The niche generates £2.2M/yr across 240 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the skechers womens niche?

28 brands and 152 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in skechers womens?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.

When does demand for skechers womens peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the skechers womens niche?

Listings span £6.56–£73.94; the average listing price is £31.82 (sweet spot $15–$100). The average incumbent carries 17,024 reviews — the moat a new listing must climb.

skechers womens

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Competition

Incredible11%

top-5 click share — an open shelf

Market size

Incredible£2.2M

£2.2M/yr · 12.2M searches

Avg price

Incredible£31.82

avg listing price — sweet spot $15–$100

Price range

Great£6.56–£73.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Review moat

Bad17,023.81

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United Kingdom niche tracking, skechers womens is a £2.2M/yr Amazon United Kingdom market (12.2M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

skechers womens market data

Units sold / yr: 40K–50K; avg 100–250/product
Revenue / yr: £1.3M–£1.6M; units × avg price
Conversion rate: 0.6%
Avg BSR: #119
Page quality: 0%
Prime: 96%
Sponsored: 76%
Out of stock: 1.6%
Avg brand age: 46 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

152

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

11%

Top 20: 31%

Open market

15%

Skechers71%
HKR5%
SURFING TREE3%
ANALEAF2%
HJJ2%
JACKSHIBO2%
Open — no brand owns it (22 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Open Trend

Top skechers womens search terms

skechers slip in women1.8M/yr +34.2%0.1% conv.
skechers trainers womens1.8M/yr -20.1%0.2% conv.
skechers slip in men1.3M/yr +53.1%0.3% conv.
skechers1.1M/yr +28.6%0.1% conv.
skechers trainers mens660K/yr +1.7%0.3% conv.
skechers womens452K/yr +3.8%0.1% conv.
sketcher women256K/yr +73.8%0.2% conv.
mens skechers trainers167K/yr +72.4%0.3% conv.
sketchers284K/yr +24.8%0.1% conv.
skechers men286K/yr +26.8%0.2% conv.

All search terms

Top skechers womens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skechers Mens Summits High Range Slip-in Trainers Charcoal Mesh/Trim 10 UK

Skechers£43.404.6★27,297 rev

HKR Womens Trainers Slip On Walking Shoes Athletic Running Shoes Casual Lightweight Tennis Sneaker Breathable Sport Gym Fitness Shoes Black All Black 5 UK

HKR£26.844.4★14,038 rev

Skechers Womens Summits Artistry Chic Sneaker Black Mesh Black Trim 7 UK

Skechers£28.274.6★33,732 rev

Slip On Walking Shoes for Women Light Trainers Elastic Go Running Sneakers Soft Tennis Shoes Breathable Mesh Sports Gym Shoes Christmas Pink UK/5

HKR£26.994.4★14,038 rev

Skechers Mens Summits High Range Slip-in Trainers Black Mesh/Trim 10 UK

Skechers£44.794.6★27,297 rev

Newest

by launch date

Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK

Skechers£36.2716,425 rev

6mo ago

Skechers Womens 10 Pack Cushioned Low Cut Socks Purple/Blue Mottled Multi 42-44.5 EU

Skechers£12.70203 rev

1y ago

ANALEAF Mens Slip-On Trainers Hands-Free Lightweight Casual Walking Shoes

ANALEAF£33.38148 rev

1y ago

Skechers Womens Go Walk Flex Grand Entry Trainers White Textile/Trim 5 UK

Skechers£46.8116,425 rev

2y ago

Skechers Womens Go Walk Flex Relish Trainers Black Textile/Trim 5.5 UK Wide

Skechers£39.1013,678 rev

2y ago

What buyers say about skechers womens

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall40%

“Extremely Comfortable”

Size-Overall12%

“Perfect fit as usual”

Value For Money9%

“great value for money”

Quality-Overall9%

“Ideal quality socks”

Exercise/Sports Suitability4%

“Great for walking”

Ease Of Use3%

“Easy to put on”

Weight Light3%

“The shoe is also lightweight which is good”

Advertised Vs Actual Product2%

“As described”

Soft Feel2%

“Nice and soft”

Color1%

“Colours look good”

What buyers complain about

Size-Overall23%

“Too tight”

Quality-Overall9%

“Not made that well”

Durability8%

“falling apart”

Comfort-Overall7%

“Not comfortable”

Advertised Vs Actual Product3%

“Not as advertised”

Gap/Hole2%

“already the holes are appearing - such a shame”

Hard Feel2%

“Very hard”

Pain Relief-Overall2%

“pressing painfully on the top of my big toe”

Width2%

“Only thing I say is there a little narrow”

Ease Of Use1%

“It is very difficult to”

Top return reasons

Size-Overall47%

Feet Fit17%

Width11%

Comfort-Overall5%

Length2%

Color2%

Heel Support2%

Quality-Overall1%

Shape/Style1%

Material Quality1%

Common questions

Is skechers womens profitable to sell on Amazon United Kingdom?: The niche generates £2.2M/yr across 240 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the skechers womens niche?: 28 brands and 152 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in skechers womens?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.
When does demand for skechers womens peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
What does it cost to enter the skechers womens niche?: Listings span £6.56–£73.94; the average listing price is £31.82 (sweet spot $15–$100). The average incumbent carries 17,024 reviews — the moat a new listing must climb.