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Skechers Womens

Maybe

The top 5 products take only 11% of clicks. But buyers convert on only 0.6% of searches, so Skechers Womens is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£2.2M/yr12.2M searches / yr
90-day growth
-2.5%search demand this quarter
Competition
11%top-5 click share · 28 brands · 152 sellers

Flapen Score

Skechers Womens against its category

The dotted line is the Fashion average. Past it, Skechers Womens is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skechers Womens 12.2M times last year and spent an estimated £2.2M. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
12.2M
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
0.6%
Market size, estimated
£2.2Ma year
Peak month
March3.0× the quietest month
Top search term
skechers slip in women1.8M searches a year

02 · Price

A sale here is worth £31.82.

Listings sell for £31.82 on average, from £6.56 to £73.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £31.82 that is £3K to £8K a year per listing.

Average price
£31.82inside the $15 to $100 sweet spot
Price range
£6.56–£73.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #119 within Shoes. It carries 17,024 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
1.6%
Average rank
#119in Shoes
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,024per listing
Listings tracked
240

04 · Newcomers

Amazon counts 1 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Skechers Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£22K£43K£65K£87K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

152

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

11%

Top 20: 31%

Open market

15%

  • Skechers71%
  • HKR5%
  • SURFING TREE3%
  • ANALEAF2%
  • HJJ2%
  • JACKSHIBO2%
  • Open — no brand owns it (22 brands, 15%)

Demand

Skechers Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Skechers Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers slip in women1.8M/yr
  • skechers trainers womens1.8M/yr
  • skechers slip in men1.3M/yr
  • skechers1.1M/yr
  • skechers trainers mens660K/yr
  • skechers womens452K/yr
  • sketcher women256K/yr
  • mens skechers trainers167K/yr
  • sketchers284K/yr
  • skechers men286K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Womens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.11

Too tight

Far too small

Far to big

Quality-Overall9%−0.03

Not made that well

Absolutely rubbish quality

Bad quality

Durability8%−0.07

falling apart

dont last

Not durable

Comfort-Overall7%+3.27

Not comfortable

But not comfortable for wearing all day made my feet cramp up

it gets uncomfortable in the toe area

Advertised Vs Actual Product3%

Not as advertised

Misleading

Advertising slip in but they're not, disappointed with misleading description

Love

Comfort-Overall40%+3.27

Extremely Comfortable

Comfortable shoes

Comfortable to wear

Size-Overall12%−0.11

Perfect fit as usual

Very comfortable fit

Excellent fit

Value For Money9%+0.63

great value for money

Good value for money

Good for the price

Quality-Overall9%−0.03

Ideal quality socks

Good quality shoes

Excellent product

Exercise/Sports Suitability4%+0.27

Great for walking

Nice fabric, they are perfect for sport

Ideal walking trainers

Return

5.8% Return rate 75% Fixable by listing

Size-Overall47%█▇████

Too tight

Far too small

Far to big

Feet Fit17%▇▇▇█▇▇
Width11%██▇▆▆▇

Only thing I say is there a little narrow

I needed extra wide

because of the width

Comfort-Overall5%▇▆▆▆█▆

Not comfortable

But not comfortable for wearing all day made my feet cramp up

it gets uncomfortable in the toe area

Length2%▄▅█▇██

FAQ

Common Skechers Womens questions

Answered from the same tracked data.