How competitive is the Skechers Womens niche on Amazon United Kingdom?

28 brands and 152 sellers compete in Skechers Womens on Amazon United Kingdom. The top 5 Skechers Womens products take 11% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Skechers Womens?

Skechers Womens buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 5.8% — above our launch gate.

What does it cost to enter the Skechers Womens niche?

Skechers Womens sells for £31.82 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.56–£73.94. The average incumbent carries 17,024 reviews — the moat a new listing must climb.

Skechers Womens

Skechers Womens shows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Signals High Returns

Flapen Score

Worth a look

This niche Category average

Is Skechers Womens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skechers Womens is a £2.2M/yr Amazon United Kingdom market (12.2M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.

Skechers Womens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.5% over the last 90 days and 0.6% of searches end in a purchase.

£2.2M

revenue / yr

Units sold / yr50K

Search volume / yr-2.5%12.2M

Conversion rate0.6%

Avg price£31.82

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers28 · 152

Top-5 product click share11%

Open market13%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 240 products

Top Skechers Womens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Skechers Mens Summits High Range Slip-in Trainers Charcoal Mesh/Trim 10 UK

Price: £43.40
Rating: 4.6/5
Reviews: 27,297
Age: 3y ago

HKR Womens Trainers Slip On Walking Shoes Athletic Running Shoes Casual Lightweight Tennis Sneaker Breathable Sport Gym Fitness Shoes Black All Black 5 UK

Price: £26.84
Rating: 4.4/5
Reviews: 14,038
Age: 6y ago

Skechers Womens Summits Artistry Chic Sneaker Black Mesh Black Trim 7 UK

Price: £28.27
Rating: 4.6/5
Reviews: 33,732
Age: 2y ago

Slip On Walking Shoes for Women Light Trainers Elastic Go Running Sneakers Soft Tennis Shoes Breathable Mesh Sports Gym Shoes Christmas Pink UK/5

Price: £26.99
Rating: 4.4/5
Reviews: 14,038
Age: 6y ago

Skechers Mens Summits High Range Slip-in Trainers Black Mesh/Trim 10 UK

Price: £44.79
Rating: 4.6/5
Reviews: 27,297
Age: 2y ago

Newest

by launch date

Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK

Price: £36.27
Rating: 4.6/5
Reviews: 16,425
Age: 6mo ago

Skechers Womens 10 Pack Cushioned Low Cut Socks Purple/Blue Mottled Multi 42-44.5 EU

Price: £12.70
Rating: 4.6/5
Reviews: 203
Age: 1y ago

ANALEAF Mens Slip-On Trainers Hands-Free Lightweight Casual Walking Shoes

Price: £33.38
Rating: 4.2/5
Reviews: 148
Age: 1y ago

Skechers Womens Go Walk Flex Grand Entry Trainers White Textile/Trim 5 UK

Price: £46.81
Rating: 4.6/5
Reviews: 16,425
Age: 2y ago

Skechers Womens Go Walk Flex Relish Trainers Black Textile/Trim 5.5 UK Wide

Price: £39.10
Rating: 4.6/5
Reviews: 13,678
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

152

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

11%

Top 20: 31%

Open market

15%

Skechers71%
HKR5%
SURFING TREE3%
ANALEAF2%
HJJ2%
JACKSHIBO2%
Open — no brand owns it (22 brands, 15%)

Skechers Womens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12.2MCVR0.6%Products240Brands28Top 5 Brands87%OOS Rate1.6%Rating4.5★Reviews17,024Avg BSR#119

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Top Skechers Womens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

skechers slip in women1.8M/yr +34.2%0.1% conv.
skechers trainers womens1.8M/yr -20.1%0.2% conv.
skechers slip in men1.3M/yr +53.1%0.3% conv.
skechers1.1M/yr +28.6%0.1% conv.
skechers trainers mens660K/yr +1.7%0.3% conv.
skechers womens452K/yr +3.8%0.1% conv.
sketcher women256K/yr +73.8%0.2% conv.
mens skechers trainers167K/yr +72.4%0.3% conv.
sketchers284K/yr +24.8%0.1% conv.
skechers men286K/yr +26.8%0.2% conv.

What reviews say buyers love and hate about Skechers Womens

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Comfort-Overall40%

“Extremely Comfortable”

Size-Overall12%

“Perfect fit as usual”

Value For Money9%

“great value for money”

Quality-Overall9%

“Ideal quality socks”

Exercise/Sports Suitability4%

“Great for walking”

What buyers complain about

59% of reviews

Size-Overall23%

“Too tight”

Quality-Overall9%

“Not made that well”

Durability8%

“falling apart”

Comfort-Overall7%

“Not comfortable”

Advertised Vs Actual Product3%

“Not as advertised”

Skechers Womens return rate & reasons

Why buyers send it back, as a share of all return requests.

5.8%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Feet Fit

17%

3Width

11%

4Comfort-Overall

5Length

Common Skechers Womens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skechers Womens 53/100 on Amazon United Kingdom — Worth a look. The niche generates £2.2M/yr across 240 tracked products. 1 of 28 products launched in the last 360 days are still selling. Search demand moved -2.5% over the last 90 days.