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Skechers Slippers

Fail

Buyers convert on only 0.8% of searches, so Skechers Slippers is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£81K/yr563K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
14%top-5 click share · 50 brands · 104 sellers

Flapen Score

Skechers Slippers against its category

The dotted line is the Fashion average. Past it, Skechers Slippers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Slippers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skechers Slippers 563K times last year and spent an estimated £81K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
563K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
0.8%
Market size, estimated
£81Ka year
Peak month
September10.6× the quietest month
Top search term
pavers slippers women80K searches a year

02 · Price

A sale here is worth £18.43.

Listings sell for £18.43 on average, from £6.09 to £57.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.43 that is £0 to £2K a year per listing.

Average price
£18.43inside the $15 to $100 sweet spot
Price range
£6.09–£57.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #340 within Shoes. It carries 6,670 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
24.7%
Average rank
#340in Shoes
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,670per listing
Listings tracked
200

04 · Newcomers

Amazon counts 1 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Skechers Slippers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£810£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

104

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

14%

Top 20: 33%

Open market

43%

  • Skechers18%
  • EverFoams9%
  • Pavers8%
  • Litfun8%
  • LongBay7%
  • HomeTop6%

Demand

Skechers Slippers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Skechers Slippers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pavers slippers women80K/yr
  • skechers slippers84K/yr
  • arch support slippers for women uk19K/yr
  • moccasin slippers women60K/yr
  • pavers slippers36K/yr
  • sheepskin slippers90K/yr
  • slippers for elderly women18K/yr
  • womens moccasin slippers22K/yr
  • indoor shoes for women14K/yr
  • skechers slippers women uk29K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Slippers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.12

Too big

Too Small

Tight

Durability5%−0.04

Break Easily

Falling apart

Not made to last

Quality-Overall4%+0.18

Poor quality

Completely crappy

Not well made

Comfort-Overall3%+3.35

Not comfortable

very lumpy and caused a lot of discomfort

Not supportive when walking and very uncomfortable

Arch Support2%

I can't feel any arch support

The arch support didnt flatten so that threw my foot off balance

glued over something lumpy which forms my arch support

Love

Comfort-Overall39%+3.35

Comfortable and sturdy

comfortable to wear

Very comfortable as you would expect

Size-Overall13%−0.12

The fit is very accurate

they fit me snug

Fit well

Quality-Overall9%+0.18

Decent quality

They look really well made

The quality of these slippers is very good

Warmth8%+0.55

keep my feet warm

keep my toes beautifully warm

Comfortable and warm

Value For Money5%+0.28

Good value for money

Good value for money

Good price

Return

4.3% Return rate 73% Fixable by listing

Size-Overall45%███▇▇▇

Too big

Too Small

Tight

Feet Fit19%▇▇▇▇█▇

literally within days they now fall off of my feet

They did not fit my foot

Narrow at the toes

Width8%▄▅▆▇▇█

As I have wide feet trying to accommodate for extra width with extra length didn't work

Too wide for me

Quite wide

Comfort-Overall6%▆█▇█▆█

Not comfortable

very lumpy and caused a lot of discomfort

Not supportive when walking and very uncomfortable

Length3%▅▄▆▄█▃

FAQ

Common Skechers Slippers questions

Answered from the same tracked data.