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Skechers Slip in Men Walking

Fail

Buyers convert on only 0.8% of searches, so Skechers Slip in Men Walking is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£135K/yr453K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
10%top-5 click share · 25 brands · 147 sellers

Flapen Score

Skechers Slip in Men Walking against its category

The dotted line is the Fashion average. Past it, Skechers Slip in Men Walking is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Slip in Men Walking market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skechers Slip in Men Walking 453K times last year and spent an estimated £135K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
453K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
0.8%
Market size, estimated
£135Ka year
Top search term
skechers arch fit mens91K searches a year

02 · Price

A sale here is worth £38.83.

Listings sell for £38.83 on average, from £7.79 to £77.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £38.83 that is £0 to £4K a year per listing.

Average price
£38.83inside the $15 to $100 sweet spot
Price range
£7.79–£77.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #347 within Shoes. It carries 6,958 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#347in Shoes
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,958per listing
Listings tracked
276

04 · Newcomers

Amazon counts 2 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Skechers Slip in Men Walking products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

147

Top-5 brand share

88%

Top 20: 99%

Top-5 click share

10%

Top 20: 25%

Open market

20%

  • Skechers68%
  • FitVille4%
  • ANALEAF3%
  • ODCKOI2%
  • SURFING TREE1%
  • Peter Storm1%

Search terms

Top Skechers Slip in Men Walking search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers arch fit mens91K/yr
  • mens skechers walking trainer23K/yr
  • skechers go walk men35K/yr
  • skechers wide fit mens28K/yr
  • skechers walking shoes for men14K/yr
  • skechers go walk for men uk15K/yr
  • skechers men trainers17K/yr
  • skechers slip in men walking13K/yr
  • skechers waterproof slip in men11K/yr
  • sketchers mens19K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Slip in Men Walking

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.07

Won't fit

Too big

Far too small

Durability15%−0.12

Fell apart

Don't last

poor durability

Quality-Overall10%−0.03

Absolutely rubbish quality

Poor quality and size not accurate

Low Quality

Comfort-Overall4%+3.35

SO UNCOMFORTABLE

These Sketchers are unbelivably uncomfortable

they aren't initially that comfortable to walk in

Water Resistance3%−0.02

Not Waterproof

the claim they are waterproof is very misleading

Not water proof in the slightest

Love

Comfort-Overall40%+3.35

Comfortable and good looking

Comfortable to wear

Comfortable shoes

Size-Overall12%−0.07

Good fitting shoes

Very comfortable fit

Excellent fit

Quality-Overall9%−0.03

Ideal quality socks

Excellent product

Good quality shoe

Value For Money9%+0.66

Good value for money

Good value for money

Good Value

Exercise/Sports Suitability4%+0.19

Great for walking

great walking trainers. my 2nd pair

They really good hiking shoes

Return

5.3% Return rate 75% Fixable by listing

Size-Overall42%▇██▇▇█

Won't fit

Too big

Far too small

Feet Fit19%█▇▇▇█▇

They are too tight on my smaller foot and too short, absolutely dreadful sizing

Some may find them too narrow

was unable to get them on my feet

Width12%█▇▇▇█▇
Comfort-Overall5%▇█▆▇██

SO UNCOMFORTABLE

These Sketchers are unbelivably uncomfortable

they aren't initially that comfortable to walk in

Advertised Vs Actual Product2%▆▃▄▅▅█

Unfortunately the backs of trainers arent as shown in photo so my Dad is having problems with putting them on

Contrary to the advertisement that did not highlight any restrictions

annoying use of descriptions by sketchers

FAQ

Common Skechers Slip in Men Walking questions

Answered from the same tracked data.