How competitive is the Skechers Shoes for Men niche on Amazon United Kingdom?

68 brands and 209 sellers compete in Skechers Shoes for Men on Amazon United Kingdom. The top 5 Skechers Shoes for Men products take 8% of clicks and its top 5 brands hold 57% of demand.

What do buyers complain about in Skechers Shoes for Men?

Skechers Shoes for Men buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 3.9%.

What does it cost to enter the Skechers Shoes for Men niche?

Skechers Shoes for Men sells for £30.35 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.61–£93.43. The average incumbent carries 5,858 reviews — the moat a new listing must climb.

Skechers Shoes for Men

Skechers Shoes for Men shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Skechers Shoes for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skechers Shoes for Men is a £46K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Skechers Shoes for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.3% over the last 90 days and 0.5% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr1K

Search volume / yr+15.3%309K

Conversion rate0.5%

Avg price£30.35

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers68 · 209

Top-5 product click share8%

Open market43%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 398 products

Top Skechers Shoes for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

Price: £26.19
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

ANALEAF Mens Classic Oxford Shoes Lightweight Business Lace-Up Sneakers

Price: £32.99
Rating: 4.2/5
Reviews: 205
Age: 1y ago

Nike Mens Revolution 8 Running Shoes Black/White/Black 9

Price: £43.71
Rating: 4.4/5
Reviews: 3,223
Age: 1y ago

Amazon Essentials Mens Casual Derby Trainers Dark Brown 9.5 UK

Price: £22.11
Rating: 4.4/5
Reviews: 78
Age: 4mo ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK

Price: £25.83
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

Newest

by launch date

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

Price: £26.19
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK

Price: £25.83
Rating: 4.6/5
Reviews: 49,047
Age: 1mo ago

Amazon Essentials Mens Casual Derby Trainers Dark Brown 9.5 UK

Price: £22.11
Rating: 4.4/5
Reviews: 78
Age: 4mo ago

Amazon Essentials Mens Knit Oxford Brogue Smart Casual Trainers Grey 6 UK

Price: £16.38
Rating: 4.4/5
Reviews: 85
Age: 4mo ago

Puma Smash V2 Unisex Adults Low-Top Sneakers Black (Puma Black-Puma 15) 10 UK (44.5 EU)

Price: £28.90
Rating: 4.5/5
Reviews: 56,524
Age: 6mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

209

Top-5 brand share

57%

Top 20: 86%

Top-5 click share

Top 20: 21%

Open market

50%

adidas16%
ANALEAF10%
NIKE9%
Bruno Marc7%
Amazon Essentials5%
Skechers4%

Skechers Shoes for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume309KCVR0.5%Products398Brands68Top 5 Brands57%OOS Rate4.8%Rating4.3★Reviews5,858Avg BSR#275

Peak months: Jan, Dec · busiest ÷ quietest = 3.4×

Top Skechers Shoes for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

casual shoes for men uk78K/yr +5.5%0.1% conv.
smart trainers mens26K/yr +31.5%0.2% conv.
mens smart trainers26K/yr +19.8%0.1% conv.
men shoes casual22K/yr -13.9%0.1% conv.
mens mesh trainers8K/yr +182.9%0.1% conv.
mens nike trainers size 915K/yr +42.9%0.7% conv.
men casual shoes14K/yr +6.4%0.2% conv.
retro trainers men11K/yr +34.9%0.1% conv.
mens nike trainers size 10 uk14K/yr +28.0%0.5% conv.
nike mens shoes15K/yr +3.9%0.0% conv.

What reviews say buyers love and hate about Skechers Shoes for Men

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Comfort-Overall31%

“Comfortable fit”

Size-Overall15%

“fit was as expected”

Value For Money15%

“Great value for money”

Quality-Overall13%

“Great quality arrived on time will Buy again”

Exercise/Sports Suitability3%

“good for long walks”

What buyers complain about

63% of reviews

Size-Overall18%

“Did not fit”

Quality-Overall14%

“Not well made”

Durability11%

“Fell apart pretty quick”

Comfort-Overall5%

“Very uncomfortable”

Feet Fit4%

“far too narrow”

Skechers Shoes for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

46%

2Feet Fit

16%

3Width

4Comfort-Overall

5Quality-Overall

Common Skechers Shoes for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skechers Shoes for Men 53/100 on Amazon United Kingdom — Worth a look. The niche generates £46K/yr across 398 tracked products. 21 of 95 products launched in the last 360 days are still selling. Search demand moved +15.3% over the last 90 days.