Is skechers shoes for men profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 398 tracked products. 21 of 95 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the skechers shoes for men niche?

68 brands and 209 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in skechers shoes for men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.9%.

When does demand for skechers shoes for men peak?

Demand peaks in Jan–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the skechers shoes for men niche?

Listings span £6.61–£93.43; the average listing price is £30.35 (sweet spot $15–$100). The average incumbent carries 5,858 reviews — the moat a new listing must climb.

skechers shoes for men

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Incredible£30.35

avg listing price — sweet spot $15–$100

Price range

Great£6.61–£93.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Review moat

Bad5,857.8

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£46K

£46K/yr · 309K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, skechers shoes for men is a £46K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

skechers shoes for men market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £30K–£38K; units × avg price
Conversion rate: 0.5%
Avg BSR: #275
Page quality: 0%
Prime: 96%
Sponsored: 80%
Out of stock: 4.8%
Avg brand age: 50 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

68 falling

Sellers

209

Top-5 brand share

57%

Top 20: 86%

Top-5 click share

Top 20: 21%

Open market

50%

adidas16%
ANALEAF10%
NIKE9%
Bruno Marc7%
Amazon Essentials5%
Skechers4%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +15.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top skechers shoes for men search terms

casual shoes for men uk78K/yr +5.5%0.1% conv.
smart trainers mens26K/yr +31.5%0.2% conv.
mens smart trainers26K/yr +19.8%0.1% conv.
men shoes casual22K/yr -13.9%0.1% conv.
mens mesh trainers8K/yr +182.9%0.1% conv.
mens nike trainers size 915K/yr +42.9%0.7% conv.
men casual shoes14K/yr +6.4%0.2% conv.
retro trainers men11K/yr +34.9%0.1% conv.
mens nike trainers size 10 uk14K/yr +28.0%0.5% conv.
nike mens shoes15K/yr +3.9%0.0% conv.

All search terms

Top skechers shoes for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

adidas£26.194.6★49,047 rev

ANALEAF Mens Classic Oxford Shoes Lightweight Business Lace-Up Sneakers

ANALEAF£32.994.2★205 rev

Nike Mens Revolution 8 Running Shoes Black/White/Black 9

NIKE£43.714.4★3,223 rev

Amazon Essentials Mens Casual Derby Trainers Dark Brown 9.5 UK

Amazon Essentials£22.114.4★78 rev

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK

adidas£25.834.6★49,047 rev

Newest

by launch date

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK

adidas£26.1949,047 rev

1mo ago

adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 9 UK

adidas£25.8349,047 rev

1mo ago

Amazon Essentials Mens Casual Derby Trainers Dark Brown 9.5 UK

Amazon Essentials£22.1178 rev

4mo ago

Amazon Essentials Mens Knit Oxford Brogue Smart Casual Trainers Grey 6 UK

Amazon Essentials£16.3885 rev

4mo ago

Puma Smash V2 Unisex Adults Low-Top Sneakers Black (Puma Black-Puma 15) 10 UK (44.5 EU)

PUMA£28.9056,524 rev

6mo ago

What buyers say about skechers shoes for men

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall31%

“Comfortable fit”

Size-Overall15%

“fit was as expected”

Value For Money15%

“Great value for money”

Quality-Overall13%

“Great quality arrived on time will Buy again”

Exercise/Sports Suitability3%

“good for long walks”

Weight Light2%

“Great colour socks light weight”

Shape/Style2%

“Really stylish too”

Advertised Vs Actual Product2%

“Exactly what I wanted”

Soft Feel1%

“Quality and soft”

Color1%

“love the colour”

What buyers complain about

Size-Overall18%

“Did not fit”

Quality-Overall14%

“Not well made”

Durability11%

“Fell apart pretty quick”

Comfort-Overall5%

“Very uncomfortable”

Feet Fit4%

“far too narrow”

Gap/Hole3%

“or have holes on the bottom”

Material Quality3%

“Very cheap quality material”

Width3%

“Way too narrow”

Color2%

“Not all black”

Pain Relief-Overall1%

“usually my feet ache a fair bit after walks like that”

Top return reasons

Size-Overall46%

Feet Fit16%

Width8%