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Skechers Shoes for Men

Maybe

The top 5 products take only 8% of clicks. But buyers convert on only 0.5% of searches, so Skechers Shoes for Men is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£46K/yr309K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
8%top-5 click share · 68 brands · 209 sellers

Flapen Score

Skechers Shoes for Men against its category

The dotted line is the Fashion average. Past it, Skechers Shoes for Men is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Shoes for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skechers Shoes for Men 309K times last year and spent an estimated £46K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
0.5%
Market size, estimated
£46Ka year
Peak month
December3.4× the quietest month
Top search term
casual shoes for men uk78K searches a year

02 · Price

A sale here is worth £30.35.

Listings sell for £30.35 on average, from £6.61 to £93.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.35 that is £0 to £3K a year per listing.

Average price
£30.35inside the $15 to $100 sweet spot
Price range
£6.61–£93.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #275 within Shoes. It carries 5,858 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
4.8%
Average rank
#275in Shoes
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,858per listing
Listings tracked
398

04 · Newcomers

Amazon counts 21 of last year's 95 launches as successful.

95 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
95
Successful launches
21Amazon's first-year sales bar
Average brand age
50 months

Products

Top Skechers Shoes for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

£0£460£920£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

209

Top-5 brand share

57%

Top 20: 86%

Top-5 click share

8%

Top 20: 21%

Open market

50%

  • adidas16%
  • ANALEAF10%
  • NIKE9%
  • Bruno Marc7%
  • Amazon Essentials5%
  • Skechers4%

Demand

Skechers Shoes for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Skechers Shoes for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casual shoes for men uk78K/yr
  • smart trainers mens26K/yr
  • mens smart trainers26K/yr
  • men shoes casual22K/yr
  • mens mesh trainers8K/yr
  • mens nike trainers size 915K/yr
  • men casual shoes14K/yr
  • retro trainers men11K/yr
  • mens nike trainers size 10 uk14K/yr
  • nike mens shoes15K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Shoes for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.02

Did not fit

Too big

too narrow

Quality-Overall14%−0.05

Not well made

Cheaply made

Low Quality

Durability11%−0.13

Fell apart pretty quick

Not very durable at all

Fell apart

Comfort-Overall5%+3.14

Very uncomfortable

But not comfortable for wearing all day made my feet cramp up

They can be a bit uncomfortable after hours of wearing due to the quality being substandard

Feet Fit4%−0.04

far too narrow

A bit tight around the toes

narrow towards toe

Love

Comfort-Overall31%+3.14

Comfortable fit

Really comfortable to wear

Comfortable shoe

Size-Overall15%−0.02

fit was as expected

Brilliant fit

Fits to size

Value For Money15%+1.11

Great value for money

Fantastic price

Great value

Quality-Overall13%−0.05

Great quality arrived on time will Buy again

Good quality shoes

Excellent product

Exercise/Sports Suitability3%

good for long walks

Great trainer socks

I love these trainers, comfy and great for long walks

Return

3.9% Return rate 77% Fixable by listing

Size-Overall46%▇▇▇██▇

Did not fit

Too big

too narrow

Feet Fit16%▇█▇▇██

far too narrow

A bit tight around the toes

narrow towards toe

Width8%▄▆██▅▇

Way too narrow

width made too tight

I needed extra wide

Comfort-Overall5%▆▇█▅▅▇

Very uncomfortable

But not comfortable for wearing all day made my feet cramp up

They can be a bit uncomfortable after hours of wearing due to the quality being substandard

Quality-Overall3%█▅▅▃▄▄

Not well made

Cheaply made

Low Quality

FAQ

Common Skechers Shoes for Men questions

Answered from the same tracked data.