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Skechers Shoes for Men

Maybe

The top 5 products take only 8% of clicks. But buyers convert on only 0.5% of searches, so Skechers Shoes for Men is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£46K/yr309K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
8%top-5 click share · 68 brands · 209 sellers

Flapen Score

Skechers Shoes for Men against its category

The dotted line is the Fashion average. Past it, Skechers Shoes for Men is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Shoes for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skechers Shoes for Men 309K times last year and spent an estimated £46K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
0.5%
Market size, estimated
£46Ka year
Peak month
December3.4× the quietest month
Top search term
casual shoes for men uk78K searches a year

02 · Price

A sale here is worth £30.35.

Listings sell for £30.35 on average, from £6.61 to £93.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.35 that is £0 to £3K a year per listing.

Average price
£30.35inside the $15 to $100 sweet spot
Price range
£6.61–£93.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #275 within Shoes. It carries 5,858 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
4.8%
Average rank
#275in Shoes
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,858per listing
Listings tracked
398

04 · Newcomers

21 of last year's 95 launches cleared the first-year sales bar.

95 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
95
Successful launches
21Amazon's first-year sales bar
Average brand age
50 months

Products

Top Skechers Shoes for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 8% of clicks, no more. An open shelf where new products get seen.

£0£460£920£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

209

Est. top-5 brand share

57%

Top 20: 86%

Est. top-5 click share

8%

Top 20: 21%

Open market

50%

  • adidas16%
  • ANALEAF10%
  • NIKE9%
  • Bruno Marc7%
  • Amazon Essentials5%
  • Skechers4%

Demand

Skechers Shoes for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Skechers Shoes for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • casual shoes for men uk78K/yr
  • smart trainers mens26K/yr
  • mens smart trainers26K/yr
  • men shoes casual22K/yr
  • mens mesh trainers8K/yr
  • mens nike trainers size 915K/yr
  • men casual shoes14K/yr
  • retro trainers men11K/yr
  • mens nike trainers size 10 uk14K/yr
  • nike mens shoes15K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Shoes for Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Did not fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skechers Shoes for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data