skechers kids
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Great£19.49avg listing price — sweet spot $15–$100
Price range
Great£7.59–£37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,096avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay£136K£136K/yr · 562K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, skechers kids is a £136K/yr Amazon United Kingdom market (562K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
skechers kids market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £117K–£156K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 69%
- Out of stock
- 4.4%
- Avg brand age
- 43 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
97
Top-5 brand share
74%
Top 20: 98%
Top-5 click share
8%
Top 20: 21%
Open market
36%
- Skechers27%
- adidas13%
- Shoe Zone9%
- KKTOTO6%
- DREAM PAIRS5%
- Daclay4%
Demand
Weekly Amazon search volume, last 30 weeks — +4.0% search growth over the last 90 days.Top skechers kids search terms
- girls trainers size 150K/yr
- girls trainers size 248K/yr
- girls trainers size 347K/yr
- girls skechers45K/yr
- girls trainers size 1342K/yr
- skechers girls36K/yr
- skechers girls trainers25K/yr
- boys white trainers20K/yr
- girls trainers size 1229K/yr
- kids skechers trainers girls26K/yr
Top skechers kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK
Skechers£18.184.5★329 rev
Skechers Girls Skech-Stepz 2.0 Sneaker Pink Lavender Mesh 8 UK Child
Skechers£15.884.8★1,022 rev
Skechers Girls Selectors Jammin Jogger Sneakers Navy Mesh/Aqua Trim 12 UK Child
Skechers£16.674.7★485 rev
Skechers Girls Microspec Sneaker Black Mesh/Aqua & Neon Pink Trim 1.5 UK Child
Skechers£21.614.6★2,192 rev
adidas Unisex Kids Grand Court Lifestyle Lace Tennis Shoes Cloud White/Iridescent/Cloud White 3.5 UK
adidas£18.704.7★3,698 rev
Newest
by launch date
KKTOTO Girls Trainers Kids Walking Shoes Lightweight Mesh Breathable Athletic Running School Sneaker Purple 3 UK
KKTOTO£23.3432 rev
XL Kids Black & Pink Easy Fasten Trainer - Size 3 UK - Black
Shoe Zone£14.7072 rev
RTOUNT Boys Purple Trainers for Girls School Walking Tennis Shoes for Big Kid Running Adjustable Strap Sneakers Size 1 Child
RTOUNT£23.4684 rev
Daclay Boys Trainers Size Kids Running Shoes Breathable School Children Outdoor Sports Pink Sneakers
Daclay£13.55111 rev
DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K
DREAM PAIRS£19.721,627 rev
Trending
90-day click momentum
XL Kids White Easy Fasten Trainer - Size 3 UK - White
Shoe Zone£9.814.0★
KKTOTO Girls Trainers Kids Walking Shoes Lightweight Mesh Breathable Athletic Running School Sneaker Purple 3 UK
KKTOTO£23.344.7★
Skechers Girls Go Run 600 Shimmer Speeder Trainers Pink Light Pink Mesh Multi Foil Trim Lpmt 13 UK Child
Skechers£21.724.4★
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK
Skechers£18.184.5★
XL Girls Black Glitter Rainbow Easy Fasten Trainer - Size 12 Child UK - Black
Shoe Zone£12.884.2★
What buyers say about skechers kids
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Good price”
“Nice smart fits well”
“Nice quality trainers”
“Love the colour”
“These trainers are very lightweight”
“Its a useful feature, especially for kids who are always running around, as it helps prevent scuffs and protects their toes”
“Very durable”
“Nice as advertised”
“nice design”
What buyers complain about
“Small”
“Poor quality control”
“Falling apart within a couple of weeks”
“Not comfortable”
“the price is very competitive with Clarks or Geox. when on sale”
“shame about the strap”
“Wrong colour arrived”
“Looks like its held on by 1 stitch”
“Warning - pre worn item delivered”
“this style seems to come up small”
Top return reasons
Common questions
- Is skechers kids profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 343 tracked products. 7 of 61 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the skechers kids niche?
- 31 brands and 97 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in skechers kids?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.1%.
- What does it cost to enter the skechers kids niche?
- Listings span £7.59–£37.47; the average listing price is £19.49 (sweet spot $15–$100). The average incumbent carries 1,096 reviews — the moat a new listing must climb.