How competitive is the Skechers Kids niche on Amazon United Kingdom?

31 brands and 97 sellers compete in Skechers Kids on Amazon United Kingdom. The top 5 Skechers Kids products take 8% of clicks and its top 5 brands hold 74% of demand.

What does it cost to enter the Skechers Kids niche?

Skechers Kids sells for £19.49 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.59–£37.47. The average incumbent carries 1,096 reviews — the moat a new listing must climb.

Skechers Kids

weak search conversion (1.2%) — Skechers Kids doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Skechers Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skechers Kids is a £136K/yr Amazon United Kingdom market (562K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.

Skechers Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.0% over the last 90 days and 1.2% of searches end in a purchase.

£136K

revenue / yr

Units sold / yr8K

Search volume / yr+4.0%562K

Conversion rate1.2%

Avg price£19.49

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers31 · 97

Top-5 product click share8%

Open market26%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 343 products

Top Skechers Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK

Price: £18.18
Rating: 4.5/5
Reviews: 329
Age: 5y ago

Skechers Girls Skech-Stepz 2.0 Sneaker Pink Lavender Mesh 8 UK Child

Price: £15.88
Rating: 4.8/5
Reviews: 1,022
Age: 5y ago

Skechers Girls Selectors Jammin Jogger Sneakers Navy Mesh/Aqua Trim 12 UK Child

Price: £16.67
Rating: 4.7/5
Reviews: 485
Age: 3y ago

Skechers Girls Microspec Sneaker Black Mesh/Aqua & Neon Pink Trim 1.5 UK Child

Price: £21.61
Rating: 4.6/5
Reviews: 2,192
Age: 3y ago

adidas Unisex Kids Grand Court Lifestyle Lace Tennis Shoes Cloud White/Iridescent/Cloud White 3.5 UK

Price: £18.70
Rating: 4.7/5
Reviews: 3,698
Age: 4y ago

Newest

by launch date

KKTOTO Girls Trainers Kids Walking Shoes Lightweight Mesh Breathable Athletic Running School Sneaker Purple 3 UK

Price: £23.34
Rating: 4.7/5
Reviews: 32
Age: 6mo ago

XL Kids Black & Pink Easy Fasten Trainer - Size 3 UK - Black

Price: £14.70
Rating: 4.4/5
Reviews: 72
Age: 1y ago

RTOUNT Boys Purple Trainers for Girls School Walking Tennis Shoes for Big Kid Running Adjustable Strap Sneakers Size 1 Child

Price: £23.46
Rating: 4.4/5
Reviews: 84
Age: 1y ago

Daclay Boys Trainers Size Kids Running Shoes Breathable School Children Outdoor Sports Pink Sneakers

Price: £13.55
Rating: 4.0/5
Reviews: 111
Age: 1y ago

DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K

Price: £19.72
Rating: 4.7/5
Reviews: 1,627
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

Top 20: 21%

Open market

36%

Skechers27%
adidas13%
Shoe Zone9%
KKTOTO6%
DREAM PAIRS5%
Daclay4%

Skechers Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume562KCVR1.2%Products343Brands31Top 5 Brands74%OOS Rate4.4%Rating4.5★Reviews1,096Avg BSR#78

Top Skechers Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

girls trainers size 150K/yr +1.1%1.8% conv.
girls trainers size 248K/yr +7.9%1.7% conv.
girls trainers size 347K/yr +8.3%1.8% conv.
girls skechers45K/yr -1.2%0.2% conv.
girls trainers size 1342K/yr -17.6%2.0% conv.
skechers girls36K/yr +9.9%0.4% conv.
skechers girls trainers25K/yr +7.9%0.5% conv.
boys white trainers20K/yr +69.7%0.3% conv.
girls trainers size 1229K/yr -1.6%2.1% conv.
kids skechers trainers girls26K/yr +5.5%0.5% conv.

What reviews say buyers love and hate about Skechers Kids

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Comfort-Overall21%

“Really comfortable”

Value For Money18%

“Good price”

Size-Overall16%

“Nice smart fits well”

Quality-Overall14%

“Nice quality trainers”

Color4%

“Love the colour”

What buyers complain about

75% of reviews

Size-Overall21%

“Small”

Quality-Overall17%

“Poor quality control”

Durability17%

“Falling apart within a couple of weeks”

Comfort-Overall5%

“Not comfortable”

Value For Money4%

“the price is very competitive with Clarks or Geox. when on sale”

Skechers Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

64%

2Feet Fit

3Width

4Color

5Comfort-Overall

Common Skechers Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skechers Kids 49/100 on Amazon United Kingdom — Skip it. The niche generates £136K/yr across 343 tracked products. 7 of 61 products launched in the last 360 days are still selling. Search demand moved +4.0% over the last 90 days.

Skechers Kids buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 4.1%.