Skip to content
44

skechers boots for women

Skip it

Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 0Conversion 3Competition 96Returns 44Price range 84Avg price 95Brand share 32Review moat 71Quality gap 57

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible£37.09

avg listing price — sweet spot $15–$100

Price range

Great£6.56–£66.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good661.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£106K

£106K/yr · 1.1M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, skechers boots for women is a £106K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

skechers boots for women market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£93K–£111K
units × avg price
Conversion rate
0.3%
Avg BSR
#868
Page quality
0%
Prime
72%
Sponsored
55%
Out of stock
12.3%
Avg brand age
51 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

86

Top-5 brand share

86%

Top 20: 98%

Top-5 click share

15%

Top 20: 36%

Open market

12%

  • Rieker67%
  • ESSEX GLAM6%
  • Skechers5%
  • Pavers5%
  • sole london2%
  • Voviggiw2%
  • Open — no brand owns it (23 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.7% search growth over the last 90 days.
175K125KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.4×

Top skechers boots for women search terms

  • rieker shoes for women uk159K/yr
  • rieker67K/yr
  • rieker shoes46K/yr
  • rieker boots for women uk229K/yr
  • skechers boots for women uk273K/yr
  • rieker shoes for women15K/yr
  • black heeled boots24K/yr
  • black boots knee high20K/yr
  • reiker10K/yr
  • slouch boots31K/yr
All search terms

Top skechers boots for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%£1K2%£2K3%£3K4%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about skechers boots for women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall39%

“Really comfortable”

Size-Overall12%

“they are a really good fit with her usual socks”

Quality-Overall11%

“Excellent product”

Value For Money7%

“Worth every penny”

Warmth3%

“warm the whole time”

Advertised Vs Actual Product3%

“Does the job”

Shape/Style2%

“Victorian style boots, good for cosplay”

Soft Feel2%

“Very soft and comfortable”

Weight Light2%

“Nice summer weight shoe”

Color1%

“colour was nice”

What buyers complain about

Size-Overall28%

“Little large”

Feet Fit6%

“A little bit tight”

Water Resistance3%

“Holes in the sole within the first month so do now let rain water in”

Value For Money2%

“Cheap for a reason”

Comfort-Overall2%

“Uncomfortable”

Stitch/Finish/Polish2%

“Poor finish of stitching”

Color2%

“They're an off white”

Ankle Support2%

“I made this purchase as I injured my ankle”

Durability2%

“Insides Didnt Last 5 Months”

Functionality-Overall2%

“Doesn't do the job”

Top return reasons

Size-Overall35%
Feet Fit17%
Width13%
Comfort-Overall5%
Color3%
Ankle Support2%
Heel Support2%
Material Quality2%
Length2%
Advertised Vs Actual Product2%

Common questions

Is skechers boots for women profitable to sell on Amazon United Kingdom?
The niche generates £106K/yr across 196 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (44/100).
How competitive is the skechers boots for women niche?
29 brands and 86 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in skechers boots for women?
Top complaints mined from reviews: Size-Overall, Feet Fit, Water Resistance. The return rate is 3.5%.
When does demand for skechers boots for women peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.4× the quietest.
What does it cost to enter the skechers boots for women niche?
Listings span £6.56–£66.07; the average listing price is £37.09 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.