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Skechers Boots for Women

Fail

Demand is soft, at -52.7% this quarter, so Skechers Boots for Women is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£106K/yr1.1M searches / yr
90-day growth
-52.7%search demand this quarter
Competition
15%top-5 click share · 29 brands · 86 sellers

Flapen Score

Skechers Boots for Women against its category

The dotted line is the Fashion average. Past it, Skechers Boots for Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skechers Boots for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skechers Boots for Women 1.1M times last year and spent an estimated £106K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
0.3%
Market size, estimated
£106Ka year
Peak month
November13.4× the quietest month
Top search term
rieker shoes for women uk159K searches a year

02 · Price

A sale here is worth £37.09.

Listings sell for £37.09 on average, from £6.56 to £66.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £37.09 that is £0 to £4K a year per listing.

Average price
£37.09inside the $15 to $100 sweet spot
Price range
£6.56–£66.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #868 within Shoes. It carries 662 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
72%
Out of stock, average day
12.3%
Average rank
#868in Shoes
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
196

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Skechers Boots for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

86

Est. top-5 brand share

86%

Top 20: 98%

Est. top-5 click share

15%

Top 20: 36%

Open market

12%

  • Rieker67%
  • ESSEX GLAM6%
  • Skechers5%
  • Pavers5%
  • sole london2%
  • Voviggiw2%
  • Open — no brand owns it (23 brands, 12%)

Demand

Skechers Boots for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Skechers Boots for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rieker shoes for women uk159K/yr
  • rieker67K/yr
  • rieker shoes46K/yr
  • rieker boots for women uk229K/yr
  • skechers boots for women uk273K/yr
  • rieker shoes for women15K/yr
  • black heeled boots24K/yr
  • black boots knee high20K/yr
  • reiker10K/yr
  • slouch boots31K/yr

Reviews and returns

What reviews say buyers love and hate about Skechers Boots for Women

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Comfort-Overall”
28%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Little large”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Skechers Boots for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data