How competitive is the Skechers Boots for Women niche on Amazon United Kingdom?

29 brands and 86 sellers compete in Skechers Boots for Women on Amazon United Kingdom. The top 5 Skechers Boots for Women products take 15% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Skechers Boots for Women?

Skechers Boots for Women buyers on Amazon United Kingdom complain most about Size-Overall, Feet Fit, Water Resistance, the themes mined from the niche's reviews. Its return rate is 3.5%.

What does it cost to enter the Skechers Boots for Women niche?

Skechers Boots for Women sells for £37.09 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.56–£66.07. The average incumbent carries 662 reviews — the moat a new listing must climb.

Skechers Boots for Women

soft demand (-52.7% this quarter) — Skechers Boots for Women doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Skechers Boots for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Skechers Boots for Women is a £106K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Skechers Boots for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.7% over the last 90 days and 0.3% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr3K

Search volume / yr-52.7%1.1M

Conversion rate0.3%

Avg price£37.09

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers29 · 86

Top-5 product click share15%

Open market14%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 196 products

Top Skechers Boots for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rieker 41385 Doris Medium Fronted Wedge Heel Loafers (White UK Footwear Size System Adult Women Numeric Medium 5)

Price: £50.96
Rating: 4.3/5
Reviews: 67
Age: 2y ago

Rieker Womens N4264 Slip-On Shoes Blue 41 EU

Price: £45.47
Rating: 5.0/5
Reviews: 11
Age: 1y ago

Rieker Stuttgart Antistress Womens Blue Zip Shoe - Size 6 - Blue

Price: £41.65
Rating: 4.6/5
Reviews: 24
Age: 1y ago

Rieker Pia Womens Open Court Shoes 6 UK Black

Price: £48.10
Rating: 4.6/5
Reviews: 559
Age: 5y ago

Rieker Women Trainers N42G0 Ladies Low-Tops Removable Insole Low Shoe Street Shoes Leisure Sporty Green (grün / 52) 39 EU / 6 UK

Price: £50.40
Rating: 4.5/5
Reviews: 249
Age: 3y ago

Newest

by launch date

Rieker Mainz Antistress Womens Tan Leather Shoe - Size 6.5 - Brown

Price: £47.39
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

ESSEX GLAM Womens Fold Over Knee High Boots Ladies Black Faux Suede Pointed Toe Buckle Block Heel Size 4

Price: £32.00
Rating: 4.1/5
Reviews: 7
Age: 9mo ago

Rieker M2852 Womens Loafer Blue 6 UK

Price: £50.22
Rating: 4.3/5
Reviews: 23
Age: 10mo ago

Rieker Womens N4264 Slip-On Shoes Blue 41 EU

Price: £45.47
Rating: 5.0/5
Reviews: 11
Age: 1y ago

Rieker Stuttgart Antistress Womens Blue Zip Shoe - Size 6 - Blue

Price: £41.65
Rating: 4.6/5
Reviews: 24
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

Top-5 brand share

86%

Top 20: 98%

Top-5 click share

15%

Top 20: 36%

Open market

12%

Rieker67%
ESSEX GLAM6%
Skechers5%
Pavers5%
sole london2%
Voviggiw2%
Open — no brand owns it (23 brands, 12%)

Skechers Boots for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.3%Products196Brands29Top 5 Brands86%OOS Rate12.3%Rating4.4★Reviews662Avg BSR#868

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.4×

Top Skechers Boots for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rieker shoes for women uk159K/yr -35.1%0.1% conv.
rieker67K/yr -15.1%0.1% conv.
rieker shoes46K/yr +30.8%0.1% conv.
rieker boots for women uk229K/yr -85.3%0.1% conv.
skechers boots for women uk273K/yr -78.3%0.0% conv.
rieker shoes for women15K/yr -10.3%0.1% conv.
black heeled boots24K/yr -46.6%0.3% conv.
black boots knee high20K/yr +55.6%0.1% conv.
reiker10K/yr +14.4%0.1% conv.
slouch boots31K/yr -47.3%0.0% conv.

What reviews say buyers love and hate about Skechers Boots for Women

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Comfort-Overall39%

“Really comfortable”

Size-Overall12%

“they are a really good fit with her usual socks”

Quality-Overall11%

“Excellent product”

Value For Money7%

“Worth every penny”

Warmth3%

“warm the whole time”

What buyers complain about

51% of reviews

Size-Overall28%

“Little large”

Feet Fit6%

“A little bit tight”

Water Resistance3%

“Holes in the sole within the first month so do now let rain water in”

Value For Money2%

“Cheap for a reason”

Comfort-Overall2%

“Uncomfortable”

Skechers Boots for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

35%

2Feet Fit

17%

3Width

13%

4Comfort-Overall

5Color

Common Skechers Boots for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skechers Boots for Women 44/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 196 tracked products. 0 of 27 products launched in the last 360 days are still selling. Search demand moved -52.7% over the last 90 days.