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Sister in Law Gifts

Fail

Shoppers spend only $52K a year here, so Sister in Law Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£52K/yr154K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
47%top-5 click share · 25 brands · 33 sellers

Flapen Score

Sister in Law Gifts against its category

The dotted line is the Fashion average. Past it, Sister in Law Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sister in Law Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sister in Law Gifts 154K times last year and spent an estimated £52K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.5%
Market size, estimated
£52Ka year
Peak month
December6.8× the quietest month
Top search term
sister in law gifts64K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £4.29 to £17.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.74 that is £0 to £974 a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£4.29–£17.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£974
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,306 within Luggage & Travel Gear. It carries 800 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
12.3%
Average rank
#1,306in Luggage & Travel Gear
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
800per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Sister in Law Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

33

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

47%

Top 20: 89%

Open market

44%

  • Splandiant18%
  • Einanmut10%
  • Jeasona8%
  • SDOFY7%
  • Sayregifty7%
  • Cumnvulnt6%

Demand

Sister in Law Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Sister in Law Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sister in law gifts64K/yr
  • sister in law birthday gifts18K/yr
  • gifts for sister in law39K/yr
  • sister in law13K/yr
  • gift for sister in law11K/yr
  • sister in law christmas gifts9K/yr

Reviews and returns

What reviews say buyers love and hate about Sister in Law Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.02

This is a tiny candle

Value for money the box is bigger than I expected

Small

Durability15%−0.05

Broke within a month

Stopped working

Stopped working after a handful of use

Defective Material/Parts11%−0.04

Arrived damaged, base of the holder was split in 2

Item not working

Absolutely rubbish it doesnt work

Value For Money9%+0.17

Look more expensive than they were

more expensive than the price of the goods

Not worth the money

Advertised Vs Actual Product7%−0.02

Also it did not fit the description as it described on the box

lamp is not as described

Not as advertised

Love

Gifting Purpose33%+2.07

Excellent gift

Nice gift presented well

Birthday gift

Quality-Overall17%+0.34

Its well made and elegant

yet quality products with a lovely fragrance

Excellent product

Brightness/Shine/Glow9%+0.48

Nice Lamp

Gives a nice light

Amazing glow and super chic

Value For Money9%+0.17

Worth the money

Excellent value for money

Brilliant price

Smell8%+0.52

Releases some beautiful smells

Lovely gift box daughter loved it smells amazing

Smells lovely

Return

0.5% Return rate 32% Fixable by listing

Functionality-Overall20%▃▄▆███

still nothing

Didn't work it didnt adjust it must of had a faulty one

Size-Overall14%█▃▄▆▅▁

This is a tiny candle

Value for money the box is bigger than I expected

Small

Defective Material/Parts10%█▃▄▇▃▃

Arrived damaged, base of the holder was split in 2

Item not working

Absolutely rubbish it doesnt work

Gifting Purpose6%▁█▃▂▃▁

as i was giving this as gift i felt i could not give this

Advertised Vs Actual Product5%▅▆▁▄▁█

Also it did not fit the description as it described on the box

lamp is not as described

Not as advertised

FAQ

Common Sister in Law Gifts questions

Answered from the same tracked data.