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Sister Gifts

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -11.3% this quarter, so Sister Gifts is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£630K/yr1.8M searches / yr
90-day growth
-11.3%search demand this quarter
Competition
30%top-5 click share · 55 brands · 80 sellers

Flapen Score

Sister Gifts against its category

The dotted line is the Fashion average. Past it, Sister Gifts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sister Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sister Gifts 1.8M times last year and spent an estimated £630K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
3.5%
Market size, estimated
£630Ka year
Peak month
December5.5× the quietest month
Top search term
sister birthday gifts305K searches a year

02 · Price

A sale here is worth £10.36.

Listings sell for £10.36 on average, from £3.37 to £24.04. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £10.36 that is £3K to £5K a year per listing.

Average price
£10.36under the $15 to $100 sweet spot
Price range
£3.37–£24.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #179 within Jewellery. It carries 849 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
8.3%
Average rank
#179in Jewellery
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
849per listing
Listings tracked
65

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Sister Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£13K£25K£38K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

80

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

30%

Top 20: 72%

Open market

59%

  • QBEJIME12%
  • Shoppawhile7%
  • Jeasona6%
  • VELENTI6%
  • AnalysisyLove5%
  • ALBISS5%

Demand

Sister Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Sister Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sister birthday gifts305K/yr
  • sister gifts486K/yr
  • sister167K/yr
  • gifts for sister190K/yr
  • sister gift84K/yr
  • birthday gifts for sister65K/yr
  • sister gifts from sister89K/yr
  • gifts for sister on her birthday40K/yr
  • gift for sister64K/yr
  • sister birthday presents29K/yr

Reviews and returns

What reviews say buyers love and hate about Sister Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.20

not for overly large hands

Bit small

a lot bigger than I expected

Value For Money7%0.00

Different place different price

They seemed a little expensive

Look more expensive than they were

Quality-Overall6%+0.83

there really small quality its rubbish

the socks were very poor quality

Very bad, no quality

Gifting Purpose4%+2.89

Lovely sunbather however box not good for a gift

So disappointed as this was for a special gift

Brought as a gift so haven't taken it out the packaging

Advertised Vs Actual Product2%

Also it did not fit the description as it described on the box

the product I received does not look like the product shown

Its nowhere near the size of the picture shown

Love

Gifting Purpose36%+2.89

Cute gift

Fun gift

Beautiful gift

Quality-Overall25%+0.83

Amazing quality

Good quality card

Decent quality for price paid

Value For Money9%0.00

Brilliant price

Good value for money

Amazing value

Advertised Vs Actual Product5%

As Described

As promised

exactly as pictured

Size-Overall4%−0.20

Fit well

Really good size box

Lovely cat socks so cute fit well

Return

0.6% Return rate 70% Fixable by listing

Size-Overall53%▆▇███▇

not for overly large hands

Bit small

a lot bigger than I expected

Quality-Overall13%▅▆▅▆█▇

there really small quality its rubbish

the socks were very poor quality

Very bad, no quality

Advertised Vs Actual Product8%▆▇▃▃▃█

Also it did not fit the description as it described on the box

the product I received does not look like the product shown

Its nowhere near the size of the picture shown

Gifting Purpose4%█▇▇▄▅▂

Lovely sunbather however box not good for a gift

So disappointed as this was for a special gift

Brought as a gift so haven't taken it out the packaging

Value For Money3%█▆▅▂▄▄

Different place different price

They seemed a little expensive

Look more expensive than they were

FAQ

Common Sister Gifts questions

Answered from the same tracked data.