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Sister Bracelet

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $36K a year here, so Sister Bracelet is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£36K/yr71K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
24%top-5 click share · 42 brands · 70 sellers

Flapen Score

Sister Bracelet against its category

The dotted line is the Fashion average. Past it, Sister Bracelet is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sister Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sister Bracelet 71K times last year and spent an estimated £36K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
5.1%
Market size, estimated
£36Ka year
Peak month
December4.9× the quietest month
Top search term
sister bracelet40K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £3.15 to £37.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.14 that is £0 to £1K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£3.15–£37.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #2,572 within Novelty Jewellery. It carries 358 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
7.7%
Average rank
#2,572in Novelty Jewellery
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
64

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Sister Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£726£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

70

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

24%

Top 20: 65%

Open market

52%

  • Philip Jones14%
  • Mikovivi10%
  • Smilya7%
  • Life Charms6%
  • ZHuiYueyi5%
  • Joma Jewellery5%

Demand

Sister Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Sister Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sister bracelet40K/yr
  • big sister bracelet8K/yr
  • sister bracelet sterling silver10K/yr
  • sister bracelets8K/yr
  • joma sister bracelet5K/yr

Reviews and returns

What reviews say buyers love and hate about Sister Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.07

looks a bit of the cheaper side

Poor quality

Really bad quality and spelling

Durability20%−0.19

Very poor broken on day one of giving to grand daughter

Broke after 1 month

Fall apart bracelet

Size-Overall12%−0.07

not for overly large hands

is larger than expected

It was very small- would only fit small wrist or child

Fastener Quality7%−0.06

The clasp fails to tighten to the required length of this lovely bracelet

Clasp Fails To Tigthen

Value For Money6%−0.01

Expensive for what they are

taking everything into account it is not good value for money at all

This item was priced at £7 at the time I received it

Love

Gifting Purpose39%+3.44

making it ideal as a gift

Excellent gift

So happy with this purchase plus all the added extras make it a fab present to give someone

Quality-Overall13%−0.07

It is well made

Good quality

Overall very nice

Value For Money7%−0.01

Reasonable price too

Amazing value for the price — I would definitely recommend

its nice for the price

Advertised Vs Actual Product6%+0.12

as described

As pictured

All were identical which we didn't expect

Color6%+0.23

The bright colours

it adds a cheerful pop of colour to any outfit

the bright colours have held up well with regular use

Return

0.7% Return rate 55% Fixable by listing

Size-Overall39%▂▄▇▇▅█

not for overly large hands

is larger than expected

It was very small- would only fit small wrist or child

Quality-Overall16%█▇▃▁▄▃

looks a bit of the cheaper side

Poor quality

Really bad quality and spelling

Durability8%▁▁▄▄█▂

Very poor broken on day one of giving to grand daughter

Broke after 1 month

Fall apart bracelet

Metal Authenticity6%█▆▁█▁▅

This bracelet is not silver

Fastener Quality4%█▁▁▁▁█

The clasp fails to tighten to the required length of this lovely bracelet

Clasp Fails To Tigthen

FAQ

Common Sister Bracelet questions

Answered from the same tracked data.