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Silvo Silver Polish

Fail

The top 5 brands take 100% of clicks, so Silvo Silver Polish is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£76K/yr43K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
97%top-5 click share · 3 brands · 69 sellers

Flapen Score

Silvo Silver Polish against its category

The dotted line is the Fashion average. Past it, Silvo Silver Polish is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silvo Silver Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silvo Silver Polish 43K times last year and spent an estimated £76K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

26.2% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
26.2%
Market size, estimated
£76Ka year
Peak month
September1.3× the quietest month
Top search term
silvo silver polish21K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £3.78 to £11.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £6.72 that is £8K to £10K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£3.78–£11.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #475 within Shoe, Jewellery & Watch Accessories. It carries 1,635 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#475in Shoe, Jewellery & Watch Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,635per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Silvo Silver Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Silvo91%
  • oesmo6%
  • Brasso4%

Demand

Silvo Silver Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silvo Silver Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silvo silver polish21K/yr
  • silvo19K/yr
  • silvo silver polish wadding3K/yr

Reviews and returns

What reviews say buyers love and hate about Silvo Silver Polish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell19%−0.10

strong odour

It smells a bit

The chemical smell is strong

Ease Of Use11%0.00

Hard to get

It is difficult to get into the tiny details

Ease Of Cleaning10%+1.41

It took two hours to clean all the charms and the bracelet,

one of which had not been cleaned for a very long time

I'd forgotten how messy this was

Value For Money10%−0.06

This is grossly overpriced for a single tin

Its a great product but Ive since seen it for half the price in my local shop!

Waste of money

Color8%+0.15

my Pandora bracelet was completely black

was shaded all different dark colours

had a yellow tinge to it

Love

Quality-Overall21%+1.56

A good brand and trusted polish

Excellent product

Reliable product

Ease Of Cleaning20%+1.41

Cleans and shines brilliantly

Great product for cleaning

Really effective at cleaning

Advertised Vs Actual Product19%+1.52

Works as intended

does the job, works well

Exactly as described

Value For Money10%−0.06

Good value

it was totally worth it

Great value for money

Ease Of Use7%0.00

Easy to use

Easy to use and quick delivery

As polish goes this stuff is simple to apply

Return

0.1% Return rate 8% Fixable by listing

Functionality-Overall27%▇▁▅█▄▁
Value For Money16%▁▅▆▄█▁

This is grossly overpriced for a single tin

Its a great product but Ive since seen it for half the price in my local shop!

Waste of money

Quality-Overall11%█▁▁▇█▁

Cheap and waste of money better with liquid Brasso

Product Condition11%▇█▁▆▁▁

Product arrived and appears to have already been used

Product already opened and used

Advertised Vs Actual Product8%▁▁▁▁▂█

FAQ

Common Silvo Silver Polish questions

Answered from the same tracked data.