silvo silver polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Okay1,635avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 43K searches
Avg price
Bad£6.72avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.78–£11.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silvo silver polish is a £76K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
silvo silver polish market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- £67K–£84K
- units × avg price
- Conversion rate
- 26.2%
- Avg BSR
- #475
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 3.9%
- Avg brand age
- 68 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Silvo91%
- oesmo6%
- Brasso4%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -4.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top silvo silver polish search terms
- silvo silver polish21K/yr
- silvo19K/yr
- silvo silver polish wadding3K/yr
Top silvo silver polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silvo Metal Polish Wadding 75g (Pack of 1)
Silvo£3.884.6★3,275 rev
Silvo Tarnish Guard Liquid 175 ml Tin by Silvo
Silvo£6.194.4★581 rev
Silvo Metal Polish Wadding 75g Pack of 2
Silvo£9.124.6★129 rev
Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
oesmo£11.544.5★224 rev
Brasso Metal Polish Wadding 75g
Brasso£3.784.6★4,729 rev
Newest
by launch dateSilver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
oesmo£11.54224 rev
Silvo Metal Polish Wadding 75g Pack of 2
Silvo£9.12129 rev
Silvo Tarnish Guard Liquid 175 ml Tin by Silvo
Silvo£6.19581 rev
Brasso Metal Polish Wadding 75g
Brasso£3.784,729 rev
Silvo Metal Polish Wadding 75g (Pack of 1)
Silvo£3.883,275 rev
Trending
90-day click momentumSilvo Tarnish Guard Liquid 175 ml Tin by Silvo
Silvo£6.194.4★
Brasso Metal Polish Wadding 75g
Brasso£3.784.6★
Silvo Metal Polish Wadding 75g (Pack of 1)
Silvo£3.884.6★
Silvo Metal Polish Wadding 75g Pack of 2
Silvo£9.124.6★
Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
oesmo£11.544.5★
What buyers say about silvo silver polish
What buyers praise and complain about, mined from review topics.What buyers love
“A good brand and trusted polish”
“Cleans and shines brilliantly”
“Works as intended”
“Good value”
“Easy to use”
“it does the job very well”
“bracelet makes them really shiny”
“Dosnt have the lovely smell it used to”
“still looks new after a full week of wearing it”
“is like new”
What buyers complain about
“strong odour”
“Hard to get”
“It took two hours to clean all the charms and the bracelet,”
“This is grossly overpriced for a single tin”
“my Pandora bracelet was completely black”
“This stuff felt fragile and clumsy and disintegrated too easily”
“Don't buy it for scratches”
“Product arrived and appears to have already been used”
“didnt last long”
“Cheap and waste of money better with liquid Brasso”
Top return reasons
Common questions
- Is silvo silver polish profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 6 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the silvo silver polish niche?
- 3 brands and 69 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in silvo silver polish?
- Top complaints mined from reviews: Smell, Ease Of Use, Ease Of Cleaning. The return rate is 0.1%.
- When does demand for silvo silver polish peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the silvo silver polish niche?
- Listings span £3.78–£11.54; the average listing price is £6.72 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.