Silvo Silver Polish
FailThe top 5 brands take 100% of clicks, so Silvo Silver Polish is a Fail.
- Flapen Score
- 33 / 100Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 4833
- Market size
- £76K/yr43K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 69 sellers
Flapen Score
Silvo Silver Polish against its category
The dotted line is the Fashion average. Past it, Silvo Silver Polish is stronger. Inside it, weaker.
Market
The Silvo Silver Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silvo Silver Polish 43K times last year and spent an estimated £76K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
26.2% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 26.2%
- Market size, estimated
- £76Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- silvo silver polish21K searches a year
02 · Price
A sale here is worth £6.72.
Listings sell for £6.72 on average, from £3.78 to £11.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £6.72 that is £8K to £10K a year per listing.
- Average price
- £6.72under the $15 to $100 sweet spot
- Price range
- £3.78–£11.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #475 within Shoe, Jewellery & Watch Accessories. It carries 1,635 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #475in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,635per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Silvo Silver Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silvo Metal Polish Wadding 75g (Pack of 1)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 3,275
- Age
- 19y ago

Silvo Tarnish Guard Liquid 175 ml Tin by Silvo
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 9y ago

Silvo Metal Polish Wadding 75g Pack of 2
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 7y ago

Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
- Price
- £11.54
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago

Brasso Metal Polish Wadding 75g
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 4,729
- Age
- 13y ago
Trending
90-day click momentum
Silvo Tarnish Guard Liquid 175 ml Tin by Silvo
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 9y ago

Brasso Metal Polish Wadding 75g
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 4,729
- Age
- 13y ago

Silvo Metal Polish Wadding 75g (Pack of 1)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 3,275
- Age
- 19y ago

Silvo Metal Polish Wadding 75g Pack of 2
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 7y ago

Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
- Price
- £11.54
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago
Newest
by launch date
Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
- Price
- £11.54
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago

Silvo Metal Polish Wadding 75g Pack of 2
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 7y ago

Silvo Tarnish Guard Liquid 175 ml Tin by Silvo
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 9y ago

Brasso Metal Polish Wadding 75g
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 4,729
- Age
- 13y ago

Silvo Metal Polish Wadding 75g (Pack of 1)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 3,275
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Silvo91%
- oesmo6%
- Brasso4%
Demand
Silvo Silver Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Silvo Silver Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silvo silver polish21K/yr
- silvo19K/yr
- silvo silver polish wadding3K/yr
Reviews and returns
What reviews say buyers love and hate about Silvo Silver Polish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
strong odour
It smells a bit
The chemical smell is strong
Hard to get
It is difficult to get into the tiny details
It took two hours to clean all the charms and the bracelet,
one of which had not been cleaned for a very long time
I'd forgotten how messy this was
This is grossly overpriced for a single tin
Its a great product but Ive since seen it for half the price in my local shop!
Waste of money
my Pandora bracelet was completely black
was shaded all different dark colours
had a yellow tinge to it
Love
A good brand and trusted polish
Excellent product
Reliable product
Cleans and shines brilliantly
Great product for cleaning
Really effective at cleaning
Works as intended
does the job, works well
Exactly as described
Good value
it was totally worth it
Great value for money
Easy to use
Easy to use and quick delivery
As polish goes this stuff is simple to apply
Return
0.1% Return rate 8% Fixable by listing
This is grossly overpriced for a single tin
Its a great product but Ive since seen it for half the price in my local shop!
Waste of money
Cheap and waste of money better with liquid Brasso
Product arrived and appears to have already been used
Product already opened and used
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silvo Silver Polish questions
Answered from the same tracked data.









