How competitive is the Silvo Silver Polish niche on Amazon United Kingdom?

3 brands and 69 sellers compete in Silvo Silver Polish on Amazon United Kingdom. The top 5 Silvo Silver Polish products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Silvo Silver Polish?

Silvo Silver Polish buyers on Amazon United Kingdom complain most about Smell, Ease Of Use, Ease Of Cleaning, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Silvo Silver Polish niche?

Silvo Silver Polish sells for £6.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.78–£11.54. The average incumbent carries 1,635 reviews — the moat a new listing must climb.

Silvo Silver Polish

brand-locked demand (top 5 brands take 100% of clicks) — Silvo Silver Polish doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Silvo Silver Polish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silvo Silver Polish is a £76K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Silvo Silver Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.0% over the last 90 days and 26.2% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr13K

Search volume / yr-4.0%43K

Conversion rate26.2%

Avg price£6.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 69

Top-5 product click share97%

Open market0%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Silvo Silver Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Silvo Metal Polish Wadding 75g (Pack of 1)

Price: £3.88
Rating: 4.6/5
Reviews: 3,275
Age: 19y ago

Silvo Tarnish Guard Liquid 175 ml Tin by Silvo

Price: £6.19
Rating: 4.4/5
Reviews: 581
Age: 9y ago

Silvo Metal Polish Wadding 75g Pack of 2

Price: £9.12
Rating: 4.6/5
Reviews: 129
Age: 7y ago

Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery

Price: £11.54
Rating: 4.5/5
Reviews: 224
Age: 1y ago

Brasso Metal Polish Wadding 75g

Price: £3.78
Rating: 4.6/5
Reviews: 4,729
Age: 13y ago

Newest

by launch date

Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery

Price: £11.54
Rating: 4.5/5
Reviews: 224
Age: 1y ago

Silvo Metal Polish Wadding 75g Pack of 2

Price: £9.12
Rating: 4.6/5
Reviews: 129
Age: 7y ago

Silvo Tarnish Guard Liquid 175 ml Tin by Silvo

Price: £6.19
Rating: 4.4/5
Reviews: 581
Age: 9y ago

Brasso Metal Polish Wadding 75g

Price: £3.78
Rating: 4.6/5
Reviews: 4,729
Age: 13y ago

Silvo Metal Polish Wadding 75g (Pack of 1)

Price: £3.88
Rating: 4.6/5
Reviews: 3,275
Age: 19y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Silvo91%
oesmo6%
Brasso4%

Silvo Silver Polish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR26.2%Products6Brands3Top 5 Brands100%OOS Rate3.9%Rating4.5★Reviews1,635Avg BSR#475

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Silvo Silver Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

silvo silver polish21K/yr -7.7%18.5% conv.
silvo19K/yr +8.6%17.0% conv.
silvo silver polish wadding3K/yr -42.7%21.5% conv.

What reviews say buyers love and hate about Silvo Silver Polish

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall21%

“A good brand and trusted polish”

Ease Of Cleaning20%

“Cleans and shines brilliantly”

Advertised Vs Actual Product19%

“Works as intended”

Value For Money10%

“Good value”

Ease Of Use7%

“Easy to use”

What buyers complain about

79% of reviews

Smell19%

“strong odour”

Ease Of Use11%

“Hard to get”

Ease Of Cleaning10%

“It took two hours to clean all the charms and the bracelet,”

Value For Money10%

“This is grossly overpriced for a single tin”

Color8%

“my Pandora bracelet was completely black”

Silvo Silver Polish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

27%

2Value For Money

16%

3Quality-Overall

11%

4Product Condition

11%

5Advertised Vs Actual Product

Common Silvo Silver Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silvo Silver Polish 33/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 6 tracked products. Search demand moved -4.0% over the last 90 days.