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Silver Watch

Fail

The top 5 products take 93% of clicks, so Silver Watch is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£74K/yr171K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
93%top-5 click share · 7 brands · 21 sellers

Flapen Score

Silver Watch against its category

The dotted line is the Fashion average. Past it, Silver Watch is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Watch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Watch 171K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
1.3%
Market size, estimated
£74Ka year
Peak month
December2.9× the quietest month
Top search term
silver watches women55K searches a year

02 · Price

A sale here is worth £33.23.

Listings sell for £33.23 on average, from £6.57 to £90.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £33.23 that is £0 to £3K a year per listing.

Average price
£33.23inside the $15 to $100 sweet spot
Price range
£6.57–£90.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Watches. It carries 4,210 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Watches
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,210per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Silver Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

4%

  • Michael Kors57%
  • Fossil18%
  • Sekonda7%
  • OFFCUP6%
  • WRITWAA5%
  • Avaner4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Silver Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Silver Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver watches women55K/yr
  • ladies silver watches26K/yr
  • womens silver watch19K/yr
  • silver watch women10K/yr
  • ladies silver watch11K/yr
  • womens watch silver12K/yr
  • silver ladies watch7K/yr
  • watches for women silver9K/yr
  • silver watches6K/yr
  • silver womens watch7K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Watch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.05

Looks expensive

Not worth a penny

Size-Overall20%−0.14

small watch face

Durability20%−0.14

Stopped working after three months

Functionality-Overall10%−0.07

it doesn't work

Quality-Overall10%+0.94

Not worth buying just for the looks

Love

Strap/String Quality38%+2.41

Nice strap

Great watches, nice long strap for bigger wrists, nice colour, easy read dial, these watches, buy 1 every year cheaper than getting battery changed in jeweler

NICE LONG STRAP FOR BIGGER WRIST

Quality-Overall29%+0.94

Doesn't look cheap

Quality is great

Excellent quality for the price

Display Brightness8%+0.45

Practical and useful with bright easy to read face

Ease Of Use8%+0.45

Looks great and easy to read

Easy to read face

Value For Money4%−0.05

Good value

Return

3.2% Return rate 60% Fixable by listing

Size-Overall31%▆▇▆▇█▅

small watch face

Wrist Fit22%▃▇█▃▄▅
Strap/String Quality12%▅▄█▅▃▄
Quality-Overall9%█▅▁▃▂▅

Not worth buying just for the looks

Functionality-Overall5%▁▃▁▁█▃

it doesn't work

FAQ

Common Silver Watch questions

Answered from the same tracked data.