Silver Watch
FailThe top 5 products take 93% of clicks, so Silver Watch is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £74K/yr171K searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 93%top-5 click share · 7 brands · 21 sellers
Flapen Score
Silver Watch against its category
The dotted line is the Fashion average. Past it, Silver Watch is stronger. Inside it, weaker.
Market
The Silver Watch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Watch 171K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +21.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £74Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- silver watches women55K searches a year
02 · Price
A sale here is worth £33.23.
Listings sell for £33.23 on average, from £6.57 to £90.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £33.23 that is £0 to £3K a year per listing.
- Average price
- £33.23inside the $15 to $100 sweet spot
- Price range
- £6.57–£90.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Watches. It carries 4,210 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Watches
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,210per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Silver Watch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Michael Kors Darci Watch for Women Silver tone Quartz three hand movement with Stainless steel strap
- Price
- £90.99
- Rating
- 4.6/5
- Reviews
- 3,108
- Age
- 13y ago

FOSSIL Riley Womens Quartz Watch with Silver Dial and Silver Stainless Steel Bracelet ES3202
- Price
- £86.27
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 13y ago

Sekonda Elizabeth Silver Bracelet White Dial Womens Quartz Watch 33mm with Stone Set Case Analogue Display and Stainless Steel Bracelet
- Price
- £21.08
- Rating
- 4.4/5
- Reviews
- 3,875
- Age
- 7y ago

OFFCUP Womens Quartz Watch 32MM Classic Square Watches Analogue Display Stainless Steel Strap Quartz Watch Fashion Casual Dress Wrist Watches for Women Ladies Girls
- Price
- £6.57
- Rating
- 3.8/5
- Reviews
- 560
- Age
- 11mo ago

WRITWAA Diamond Watch for Women Adjustable Silver Rhinestone Wristwatch Stylish Lady Watch with Sparkly Dial Suitable for Daily Wear and
- Price
- £9.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Trending
90-day click momentum
WRITWAA Diamond Watch for Women Adjustable Silver Rhinestone Wristwatch Stylish Lady Watch with Sparkly Dial Suitable for Daily Wear and
- Price
- £9.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

FOSSIL Riley Womens Quartz Watch with Silver Dial and Silver Stainless Steel Bracelet ES3202
- Price
- £86.27
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 13y ago

Michael Kors Darci Watch for Women Silver tone Quartz three hand movement with Stainless steel strap
- Price
- £90.99
- Rating
- 4.6/5
- Reviews
- 3,108
- Age
- 13y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.07.1 - Purple/Silver Tone
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

OFFCUP Womens Quartz Watch 32MM Classic Square Watches Analogue Display Stainless Steel Strap Quartz Watch Fashion Casual Dress Wrist Watches for Women Ladies Girls
- Price
- £6.57
- Rating
- 3.8/5
- Reviews
- 560
- Age
- 11mo ago
Newest
by launch date
OFFCUP Womens Quartz Watch 32MM Classic Square Watches Analogue Display Stainless Steel Strap Quartz Watch Fashion Casual Dress Wrist Watches for Women Ladies Girls
- Price
- £6.57
- Rating
- 3.8/5
- Reviews
- 560
- Age
- 11mo ago

Avaner Womens Bracelet Square Watches: Gold Silver Stainless Steel Strap Analog Quartz Elegant Wrist Watches
- Price
- £10.53
- Rating
- 4.1/5
- Reviews
- 218
- Age
- 1y ago

WRITWAA Diamond Watch for Women Adjustable Silver Rhinestone Wristwatch Stylish Lady Watch with Sparkly Dial Suitable for Daily Wear and
- Price
- £9.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.07.1 - Purple/Silver Tone
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Sekonda Elizabeth Silver Bracelet White Dial Womens Quartz Watch 33mm with Stone Set Case Analogue Display and Stainless Steel Bracelet
- Price
- £21.08
- Rating
- 4.4/5
- Reviews
- 3,875
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
4%
- Michael Kors57%
- Fossil18%
- Sekonda7%
- OFFCUP6%
- WRITWAA5%
- Avaner4%
- Open — no brand owns it (1 brand, 4%)
Demand
Silver Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Silver Watch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver watches women55K/yr
- ladies silver watches26K/yr
- womens silver watch19K/yr
- silver watch women10K/yr
- ladies silver watch11K/yr
- womens watch silver12K/yr
- silver ladies watch7K/yr
- watches for women silver9K/yr
- silver watches6K/yr
- silver womens watch7K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Watch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Looks expensive
Not worth a penny
small watch face
Stopped working after three months
it doesn't work
Not worth buying just for the looks
Love
Nice strap
Great watches, nice long strap for bigger wrists, nice colour, easy read dial, these watches, buy 1 every year cheaper than getting battery changed in jeweler
NICE LONG STRAP FOR BIGGER WRIST
Doesn't look cheap
Quality is great
Excellent quality for the price
Practical and useful with bright easy to read face
Looks great and easy to read
Easy to read face
Good value
Return
3.2% Return rate 60% Fixable by listing
small watch face
Not worth buying just for the looks
it doesn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Watch questions
Answered from the same tracked data.









