Silver Polish
FailThe top 5 brands take 96% of clicks, so Silver Polish is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £272K/yr168K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 99 sellers
Flapen Score
Silver Polish against its category
The dotted line is the Fashion average. Past it, Silver Polish is stronger. Inside it, weaker.
Market
The Silver Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Polish 168K times last year and spent an estimated £272K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 21.7% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 21.7%
- Market size, estimated
- £272Ka year
- Peak month
- June1.2× the quietest month
- Top search term
- silver polish79K searches a year
02 · Price
A sale here is worth £7.47.
Listings sell for £7.47 on average, from £3.55 to £16.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.47 that is £15K to £19K a year per listing.
- Average price
- £7.47under the $15 to $100 sweet spot
- Price range
- £3.55–£16.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #191 within Shoe, Jewellery & Watch Accessories. It carries 2,802 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #191in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,802per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Silver Polish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Goddards Goddards Long Term Silver Polish 125 milliliters
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 4,384
- Age
- 19y ago

Silvo Metal Polish Wadding 75g (Pack of 1)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 3,275
- Age
- 19y ago

Goddards Silver Polish Foam 170 gram Silver Cleaner & Tarnish Remover with Applicator Cleans Shines & Protects Silverware Jewelry Antiques Cutlery Trays Tea Sets and More
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 7,043
- Age
- 14y ago

Goddards Silver Polish 207ml Instantly Removes Tarnish Cleans Shines & Protects Silverware Jewellery Antiques Cutlery Trays Tea Sets Long-Lasting Shine Easy to Use
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,882
- Age
- 13y ago

Silvo Tarnish Guard Liquid 175 ml Tin by Silvo
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 9y ago
Trending
estimated 90-day click momentum
Goddards Long Term Silver Polish 125ml Pack of 2 Premium Cleaner and Tarnish Remover Solution for Jewellery Antique Cutlery Plate and Household Metals Protective Shine Restorer
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Goddards Silver Polish 207ml Instantly Removes Tarnish Cleans Shines & Protects Silverware Jewellery Antiques Cutlery Trays Tea Sets Long-Lasting Shine Easy to Use
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,882
- Age
- 13y ago

ZOPPER Long Term Silver Polish 125ml with Silver Polishing Cloth Professional Silver Cleaner for Jewellery Cutlery & Antiques Anti-Tarnish Protection Restores Shine & Removes Tarnish
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 3y ago

Goddards Goddards Long Term Silver Polish 125 milliliters
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 4,384
- Age
- 19y ago

Goddards Polishing Kit Long Term Silver Polish Cloth and Silver Polish Cleaner JEWELLERY
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 14y ago
Newest
by launch date
Goddards Long Term Silver Polish 125ml Pack of 2 Premium Cleaner and Tarnish Remover Solution for Jewellery Antique Cutlery Plate and Household Metals Protective Shine Restorer
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
- Price
- £11.54
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago

ZOPPER Long Term Silver Polish 125ml with Silver Polishing Cloth Professional Silver Cleaner for Jewellery Cutlery & Antiques Anti-Tarnish Protection Restores Shine & Removes Tarnish
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 3y ago

Silvo Metal Polish Wadding 75g Pack of 2
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 7y ago

Goddards Cloth Silver Blue One Size
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 6,427
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
99
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
2%
- Goddard's52%
- Silvo33%
- oesmo4%
- ZOPPER4%
- Brasso3%
- Quickshine2%
- Open — no brand owns it (1 brand, 2%)
Demand
Silver Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Silver Polish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silver polish79K/yr
- silvo silver polish21K/yr
- silvo19K/yr
- goddards silver polish16K/yr
- silver cleaner for silverware13K/yr
- silver polish cleaner7K/yr
- silver polish liquid3K/yr
- silver cutlery cleaner3K/yr
- silvo silver polish wadding3K/yr
- goddards3K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Polish
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Polish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









