Silver Polish
FailThe top 5 brands take 96% of clicks, so Silver Polish is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £272K/yr168K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 99 sellers
Flapen Score
Silver Polish against its category
The dotted line is the Fashion average. Past it, Silver Polish is stronger. Inside it, weaker.
Market
The Silver Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Polish 168K times last year and spent an estimated £272K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
21.7% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 21.7%
- Market size, estimated
- £272Ka year
- Peak month
- June1.2× the quietest month
- Top search term
- silver polish79K searches a year
02 · Price
A sale here is worth £7.47.
Listings sell for £7.47 on average, from £3.55 to £16.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.47 that is £15K to £19K a year per listing.
- Average price
- £7.47under the $15 to $100 sweet spot
- Price range
- £3.55–£16.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #191 within Shoe, Jewellery & Watch Accessories. It carries 2,802 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #191in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,802per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Silver Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Goddards Goddards Long Term Silver Polish 125 milliliters
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 4,384
- Age
- 19y ago
Silvo Metal Polish Wadding 75g (Pack of 1)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 3,275
- Age
- 19y ago
Goddards Silver Polish Foam 170 gram Silver Cleaner & Tarnish Remover with Applicator Cleans Shines & Protects Silverware Jewelry Antiques Cutlery Trays Tea Sets and More
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 7,043
- Age
- 14y ago
Goddards Silver Polish 207ml Instantly Removes Tarnish Cleans Shines & Protects Silverware Jewellery Antiques Cutlery Trays Tea Sets Long-Lasting Shine Easy to Use
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,882
- Age
- 13y ago
Silvo Tarnish Guard Liquid 175 ml Tin by Silvo
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 9y ago
Trending
90-day click momentum
Goddards Long Term Silver Polish 125ml Pack of 2 Premium Cleaner and Tarnish Remover Solution for Jewellery Antique Cutlery Plate and Household Metals Protective Shine Restorer
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago
Goddards Silver Polish 207ml Instantly Removes Tarnish Cleans Shines & Protects Silverware Jewellery Antiques Cutlery Trays Tea Sets Long-Lasting Shine Easy to Use
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,882
- Age
- 13y ago
ZOPPER Long Term Silver Polish 125ml with Silver Polishing Cloth Professional Silver Cleaner for Jewellery Cutlery & Antiques Anti-Tarnish Protection Restores Shine & Removes Tarnish
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 3y ago
Goddards Goddards Long Term Silver Polish 125 milliliters
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 4,384
- Age
- 19y ago
Goddards Polishing Kit Long Term Silver Polish Cloth and Silver Polish Cleaner JEWELLERY
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 14y ago
Newest
by launch dateGoddards Long Term Silver Polish 125ml Pack of 2 Premium Cleaner and Tarnish Remover Solution for Jewellery Antique Cutlery Plate and Household Metals Protective Shine Restorer
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago
Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery
- Price
- £11.54
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago
ZOPPER Long Term Silver Polish 125ml with Silver Polishing Cloth Professional Silver Cleaner for Jewellery Cutlery & Antiques Anti-Tarnish Protection Restores Shine & Removes Tarnish
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 3y ago
Silvo Metal Polish Wadding 75g Pack of 2
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 7y ago
Goddards Cloth Silver Blue One Size
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 6,427
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
99
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Goddard's52%
- Silvo33%
- oesmo4%
- ZOPPER4%
- Brasso3%
- Quickshine2%
- Open — no brand owns it (1 brand, 2%)
Demand
Silver Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Silver Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver polish79K/yr
- silvo silver polish21K/yr
- silvo19K/yr
- goddards silver polish16K/yr
- silver cleaner for silverware13K/yr
- silver polish cleaner7K/yr
- silver polish liquid3K/yr
- silver cutlery cleaner3K/yr
- silvo silver polish wadding3K/yr
- goddards3K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Polish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
Doesn't work on badly tarnished items
it did nothing
It took two hours to clean all the charms and the bracelet,
Didnt clean a single item
Did not clean as expected
strong odour
The chemical smell is strong
It smells a bit
This is the worse £10 I've ever spent
expensive
This is grossly overpriced for a single tin
had a yellow tinge to it
it went black
was shaded all different dark colours
Love
Reliable product
This had really good reviews
Excellent product
does clean well
comes out clean
Really effective at cleaning
Exactly as described
Just what I needed
Does the job
Easy to use
Easy to use and quick delivery
Easy to do
worth it
Good value
Great value for money
Return
0.2% Return rate 7% Fixable by listing
Did not work
Doesn't work on badly tarnished items
it did nothing
Product arrived opened
Product arrived and appears to have already been used
Product already opened and used
This is the worse £10 I've ever spent
expensive
This is grossly overpriced for a single tin
I didn't read the advert properly
The promotion of the cleaner is not of a true statement
This message is not intended as an advertisement for the product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Polish questions
Answered from the same tracked data.