Is silver polish profitable to sell on Amazon United Kingdom?

The niche generates £272K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (43/100).

How competitive is the silver polish niche?

7 brands and 99 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in silver polish?

Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Smell. The return rate is 0.2%.

When does demand for silver polish peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the silver polish niche?

Listings span £3.55–£16.67; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 2,802 reviews — the moat a new listing must climb.

silver polish

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Okay£272K

£272K/yr · 168K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,801.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.47

avg listing price — sweet spot $15–$100

Price range

Bad£3.55–£16.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, silver polish is a £272K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

silver polish market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £224K–£299K; units × avg price
Conversion rate: 21.7%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 1.6%
Avg brand age: 58 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Goddard's52%
Silvo33%
oesmo4%
ZOPPER4%
Brasso3%
Quickshine2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top silver polish search terms

silver polish79K/yr +4.4%17.3% conv.
silvo silver polish21K/yr -7.7%19.9% conv.
silvo19K/yr +8.6%16.7% conv.
goddards silver polish16K/yr +17.8%18.3% conv.
silver cleaner for silverware13K/yr -29.7%18.4% conv.
silver polish cleaner7K/yr -39.9%17.8% conv.
silver polish liquid3K/yr -4.6%20.1% conv.
silver cutlery cleaner3K/yr -13.9%9.8% conv.
silvo silver polish wadding3K/yr -42.7%21.5% conv.
goddards3K/yr -75.7%9.1% conv.

All search terms

Top silver polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goddards Goddards Long Term Silver Polish 125 milliliters

Goddard's£3.924.6★4,384 rev

Silvo Metal Polish Wadding 75g (Pack of 1)

Silvo£3.884.6★3,275 rev

Goddards Silver Polish Foam 170 gram Silver Cleaner & Tarnish Remover with Applicator Cleans Shines & Protects Silverware Jewelry Antiques Cutlery Trays Tea Sets and More

Goddard's£9.324.5★7,043 rev

Goddards Silver Polish 207ml Instantly Removes Tarnish Cleans Shines & Protects Silverware Jewellery Antiques Cutlery Trays Tea Sets Long-Lasting Shine Easy to Use

Goddard's£8.224.5★1,882 rev

Silvo Tarnish Guard Liquid 175 ml Tin by Silvo

Silvo£6.194.4★581 rev

Newest

by launch date

Goddards Long Term Silver Polish 125ml Pack of 2 Premium Cleaner and Tarnish Remover Solution for Jewellery Antique Cutlery Plate and Household Metals Protective Shine Restorer

Karrma Ltd.£8.434 rev

4mo ago

Silver Polish Wadding 75g 3 x Oesmo Silver Cleaning Cloths Silver Polish cleaner for Silverware and Jewellery

oesmo£11.54224 rev

1y ago

ZOPPER Long Term Silver Polish 125ml with Silver Polishing Cloth Professional Silver Cleaner for Jewellery Cutlery & Antiques Anti-Tarnish Protection Restores Shine & Removes Tarnish

ZOPPER£8.33393 rev

3y ago

Silvo Metal Polish Wadding 75g Pack of 2

Silvo£9.12129 rev

7y ago

Goddards Cloth Silver Blue One Size

Goddard's£3.556,427 rev

9y ago

What buyers say about silver polish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Reliable product”

Ease Of Cleaning21%

“does clean well”

Advertised Vs Actual Product12%

“Exactly as described”

Ease Of Use10%

“Easy to use”

Value For Money9%

“worth it”

Efficiency7%

“it does the job very well”

Brightness/Shine/Glow4%

“brings item up with nice shine”

Smell2%

“distinctive scent”

Instructions/User Manual/Troubleshooting1%

“Simple instructions were followed”

Durability1%

“Product which has been on the market for years”

What buyers complain about

Functionality-Overall12%

“Did not work”

Ease Of Cleaning11%

“It took two hours to clean all the charms and the bracelet,”

Smell10%

“strong odour”

Value For Money9%

“This is the worse £10 I've ever spent”

Color9%

“had a yellow tinge to it”

Ease Of Use7%

“Hard to get”

Advertised Vs Actual Product4%

“I didn't read the advert properly”

Stain Resistance3%

“This product does not remove tarnish it makes it tarnished”

Product Condition3%

“Product arrived opened”

Quality-Overall2%

“Cheap and waste of money better with liquid Brasso”

Top return reasons

Functionality-Overall26%

Leak-Proof12%

Product Condition9%

Value For Money6%

Advertised Vs Actual Product6%

Moist/Dry5%

Quality-Overall4%

Compatibility-Overall3%

Smell3%

Cleaning Modes3%

Common questions

Is silver polish profitable to sell on Amazon United Kingdom?: The niche generates £272K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (43/100).
How competitive is the silver polish niche?: 7 brands and 99 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in silver polish?: Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Smell. The return rate is 0.2%.
When does demand for silver polish peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the silver polish niche?: Listings span £3.55–£16.67; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 2,802 reviews — the moat a new listing must climb.