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Silver Necklace and Earring Set

Pass

Silver Necklace and Earring Set scores 65 out of 100, a Pass. Shoppers spend $46K a year here, search demand grew +69.9% this quarter, and returns run at 1.9% of orders.

Flapen Score
65
65 / 100
Top 4% of 2,461 Fashion niches · +17 vs the category median of 48
Market size
£46K/yr240K searches / yr
90-day growth
+69.9%search demand this quarter
Competition
35%top-5 click share · 35 brands · 44 sellers

Flapen Score

Silver Necklace and Earring Set against its category

The dotted line is the Fashion average. Past it, Silver Necklace and Earring Set is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Necklace and Earring Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Necklace and Earring Set 240K times last year and spent an estimated £46K. The top 5 brands take 46% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+69.9%
Conversion, latest week
1.5%
Market size, estimated
£46Ka year
Peak month
December2.9× the quietest month
Top search term
gold jewellery set78K searches a year

02 · Price

A sale here is worth £12.39.

Listings sell for £12.39 on average, from £4.47 to £66.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.39 that is £0 to £1K a year per listing.

Average price
£12.39under the $15 to $100 sweet spot
Price range
£4.47–£66.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #502 within Jewellery. It carries 151 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#502in Jewellery
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Silver Necklace and Earring Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

44

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

35%

Top 20: 73%

Open market

49%

  • JeweBella15%
  • CASSIECA9%
  • DAVBNM8%
  • Yolev7%
  • Generic6%
  • Reaky5%

Demand

Silver Necklace and Earring Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Silver Necklace and Earring Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold jewellery set78K/yr
  • waterproof jewellery for women21K/yr
  • gold costume jewellery for women24K/yr
  • waterproof jewellery11K/yr
  • tarnish free jewellery13K/yr
  • gold costume jewellery17K/yr
  • non tarnish gold jewellery8K/yr
  • gold jewellery sets for women8K/yr
  • gold necklace and bracelet set9K/yr
  • gold jewelry for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Necklace and Earring Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.26

Very nice, although it breaks easily

Ended up binning them as there not even good for a days wear

earrings broke after one wear

Size-Overall14%−0.15

Necklaces are very short some even too small

very short

smaller than expected though

Quality-Overall13%−0.03

Cheap

its very visably cheap crap

I am extremely concerned about the quality

Color9%−0.02

Product colours fades very quickly

Weird Colour

not a yellowy set

Strength7%−0.02

the bracelets are rly flimsy

Flimsy

Love

Value For Money26%+2.75

Great value

Good Price for 40Pcs

Good value

Quality-Overall22%−0.03

Good quality

they are well made

good quality necklaces

Color7%−0.02

Sooo pretty

Looks good nice colour

Nice gold colour

Gifting Purpose6%+0.54

This necklace arrived in a styled box that could also work as a gift box, along with a card and message

Nice gift for teens birthday

Great gift choice

Size-Overall6%−0.15

Fits the job xxx

it's a nice length

they are plenty big enough for me

Return

1.9% Return rate 56% Fixable by listing

Size-Overall26%▇▆▆█▇▆

Necklaces are very short some even too small

very short

smaller than expected though

Quality-Overall18%▃▅▆▄█▅

Cheap

its very visably cheap crap

I am extremely concerned about the quality

Color12%█▇▄▃▇▇

Product colours fades very quickly

Weird Colour

not a yellowy set

Metal Authenticity10%█▃▅█▅█
Advertised Vs Actual Product7%▅▅█▄▆▄

FAQ

Common Silver Necklace and Earring Set questions

Answered from the same tracked data.