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65

silver necklace and earring set

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 79Conversion 19Competition 80Returns 77Price range 81Avg price 53Brand share 89Review moat 92Quality gap 94

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great150.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great£4.47–£66.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Growth

Great+69.9%

90-day search growth — must beat 0% to launch

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good£12.39

avg listing price — sweet spot $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£46K

£46K/yr · 240K searches

According to Flapen's Amazon United Kingdom niche tracking, silver necklace and earring set is a £46K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

silver necklace and earring set market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£37K–£50K
units × avg price
Conversion rate
1.5%
Avg BSR
#502
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
7.1%
Avg brand age
31 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

44

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

35%

Top 20: 73%

Open market

49%

  • JeweBella15%
  • CASSIECA9%
  • DAVBNM8%
  • Yolev7%
  • Generic6%
  • Reaky5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×

Top silver necklace and earring set search terms

  • gold jewellery set78K/yr
  • waterproof jewellery for women21K/yr
  • gold costume jewellery for women24K/yr
  • waterproof jewellery11K/yr
  • tarnish free jewellery13K/yr
  • gold costume jewellery17K/yr
  • non tarnish gold jewellery8K/yr
  • gold jewellery sets for women8K/yr
  • gold necklace and bracelet set9K/yr
  • gold jewelry for women8K/yr
All search terms

Top silver necklace and earring set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£3K9%£4K12%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about silver necklace and earring set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Great value”

Quality-Overall22%

“Good quality”

Color7%

“Sooo pretty”

Gifting Purpose6%

“This necklace arrived in a styled box that could also work as a gift box, along with a card and message”

Size-Overall6%

“Fits the job xxx”

Advertised Vs Actual Product5%

“that is what I wanted”

Brightness/Shine/Glow4%

“It's lovely, so bright and sparkling”

Comfort-Overall4%

“very comfortable”

Strength3%

“Sturdy clasps”

Durability2%

“Durable elegance”

What buyers complain about

Durability16%

“Very nice, although it breaks easily”

Size-Overall14%

“Necklaces are very short some even too small”

Quality-Overall13%

“Cheap”

Color9%

“Product colours fades very quickly”

Strength7%

“the bracelets are rly flimsy”

Chain/Key Quality5%

“Chain shorter than expected”

Precious Gemstone5%

“One of the gems had fallen out one of the earrings”

Water Resistance5%

“Not waterproof”

Allergies2%

“resulted in my daughters piercing tearing through her skin”

Value For Money2%

“It looks a lot more expensive than it was”

Top return reasons

Size-Overall26%
Quality-Overall18%
Color12%
Metal Authenticity10%
Advertised Vs Actual Product7%
Defective Material/Parts3%
Neck Fit3%
Chain/Key Quality3%
Value For Money3%
Functionality-Overall2%

Common questions

Is silver necklace and earring set profitable to sell on Amazon United Kingdom?
The niche generates £46K/yr across 51 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +69.9%. Flapen's verdict: Worth a look (65/100).
How competitive is the silver necklace and earring set niche?
35 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in silver necklace and earring set?
Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.9%.
When does demand for silver necklace and earring set peak?
Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the silver necklace and earring set niche?
Listings span £4.47–£66.30; the average listing price is £12.39 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.