Skip to content

Silver Heels

Maybe

The top 5 products take only 8% of clicks. But returns run at 10.6% of orders, so Silver Heels is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£54K/yr454K searches / yr
90-day growth
+60.9%search demand this quarter
Competition
8%top-5 click share · 40 brands · 56 sellers

Flapen Score

Silver Heels against its category

The dotted line is the Fashion average. Past it, Silver Heels is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Heels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Heels 454K times last year and spent an estimated £54K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
0.6%
Market size, estimated
£54Ka year
Peak month
June2.4× the quietest month
Top search term
silver heels95K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £7.26 to £43.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.41 that is £0 to £2K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£7.26–£43.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
10.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #408 within Shoes. It carries 3,059 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
81%
Out of stock, average day
8.6%
Average rank
#408in Shoes
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,059per listing
Listings tracked
317

04 · Newcomers

Amazon counts 0 of last year's 52 launches as successful.

52 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
52
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Silver Heels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

£0£538£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

56

Top-5 brand share

88%

Top 20: 96%

Top-5 click share

8%

Top 20: 24%

Open market

22%

  • DREAM PAIRS50%
  • PIZZ ANNU11%
  • ESSEX GLAM7%
  • Amazon Essentials4%
  • Greatonu4%
  • WAXJJDW1%

Demand

Silver Heels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.4×

Search terms

Top Silver Heels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver heels95K/yr
  • silver shoes for women64K/yr
  • silver sandals46K/yr
  • silver sandals for women40K/yr
  • silver shoes52K/yr
  • silver heels for women24K/yr
  • silver kitten heels14K/yr
  • silver sandals size 614K/yr
  • silver block heels12K/yr
  • silver high heels11K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Heels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%

Does not fit

Too big

too small

Quality-Overall10%−0.12

The quality felt cheap

Cheap rubbish

Not the best quality and wrong size

Feet Fit9%−0.05

If you have wide feet this wouldnt be great as they are for feet that are slimmer

Not right for my feet

Foot slide straight out of them - far too wide

Width4%−0.09

narrow

Too wide

Durability4%−0.09

Broke after 1 wear

do they are peeling off

Love

Comfort-Overall34%+3.05

Comfortable and cute

Comfortable shoe

comfortable to wear

Size-Overall19%

Nice fit and very glam nice party shoes

Well fitting comfortable shoes

Fit perfect

Value For Money11%+1.10

Value for Money

Great value

They are good value for money and made well

Quality-Overall9%−0.12

Excellent quality

Great quality bag and jewellery

the quality seems reasonable

Heel Support4%0.00

The heel hight was perfect in my opinion

Perfect heel for a beginner

heel isnt too high

Return

10.6% Return rate 69% Fixable by listing

Size-Overall38%▆█▇▇▇▆

Does not fit

Too big

too small

Feet Fit22%▇▇██▇█

If you have wide feet this wouldnt be great as they are for feet that are slimmer

Not right for my feet

Foot slide straight out of them - far too wide

Width11%▅▆█▇▆█

narrow

Too wide

Comfort-Overall6%█▅▇▆▅▇

Uncomfortable

Color3%▇▃█▆█▅

FAQ

Common Silver Heels questions

Answered from the same tracked data.