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Silver Drop Earrings

Fail

Shoppers spend only $27K a year here, so Silver Drop Earrings is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£27K/yr122K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
88%top-5 click share · 8 brands · 11 sellers

Flapen Score

Silver Drop Earrings against its category

The dotted line is the Fashion average. Past it, Silver Drop Earrings is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Drop Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Drop Earrings 122K times last year and spent an estimated £27K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
2.1%
Market size, estimated
£27Ka year
Peak month
December2.6× the quietest month
Top search term
silver drop earrings42K searches a year

02 · Price

A sale here is worth £10.44.

Listings sell for £10.44 on average, from £4.97 to £29.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.44 that is £0 to £1K a year per listing.

Average price
£10.44under the $15 to $100 sweet spot
Price range
£4.97–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #834 within Jewellery. It carries 890 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#834in Jewellery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
890per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Silver Drop Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • Sysow72%
  • Swarovski7%
  • FOCALOOK6%
  • Sdouefos4%
  • AVYRING3%
  • Avotto3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Silver Drop Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Silver Drop Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver drop earrings42K/yr
  • sterling silver drop earrings30K/yr
  • dangling earrings for women12K/yr
  • earrings for women dangling15K/yr
  • sterling silver drop earrings for women11K/yr
  • designer earrings10K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Drop Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.22

False advertising

Not as described

Not as nice as picture

Size-Overall20%0.00

I think these earrings were smaller than the picture

Very small

unfortunately the little hook was too small for me to fit

Allergies12%−0.15

no I can't get it off, I don't know what I am going to do, getting quite worried now as my earlobe is starting to itch and is sore

made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver

Value For Money9%+0.66

cheap

not worth it

Strength9%−0.09

Flimsy and weak

Not sure if catch will break quickly, as fragile

Love

Value For Money18%+0.66

Nice pair of earrings and good price

Excellent value for money

Good value

Quality-Overall16%+1.62

Good Quality and Great Customer Service

Lovely earrings good quality

Very good quality

Size-Overall12%0.00

nice size

Fit well and the butterfly fits on tightly, its not loose so feels secure

The length is perfect just under my ear lobeThese ear rings will look nice with the right dress

Color8%−0.01

such a beautiful colour

a really nice light blueish colour

Very pretty

Weight Light6%+0.18

Light and easy to wear

Not too heavy either

lightweight

Return

0.9% Return rate 50% Fixable by listing

Size-Overall30%▅▅▇▅▅█

I think these earrings were smaller than the picture

Very small

unfortunately the little hook was too small for me to fit

Metal Authenticity19%▄▁█▃▇▅

Yhey are not 925 silver

Not 925 sterling silver

Not 925 silver

Quality-Overall13%▇█▁▅▅▅

looks cheap

Advertised Vs Actual Product12%▇▁▃█▅▃

False advertising

Not as described

Not as nice as picture

Durability5%▁▁▅█▁▄

FAQ

Common Silver Drop Earrings questions

Answered from the same tracked data.