Silver Chain
MaybeThe products selling today average only 4.0★. But prices span $5.16–$18.05, mostly outside the sweet spot, so Silver Chain is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £138K/yr760K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 23 sellers
Flapen Score
Silver Chain against its category
The dotted line is the Fashion average. Past it, Silver Chain is stronger. Inside it, weaker.
Market
The Silver Chain market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Chain 760K times last year and spent an estimated £138K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 760K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £138Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- silver chain231K searches a year
02 · Price
A sale here is worth £8.94.
Listings sell for £8.94 on average, from £5.16 to £18.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.94 that is £2K to £4K a year per listing.
- Average price
- £8.94under the $15 to $100 sweet spot
- Price range
- £5.16–£18.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #98 within Jewellery. It carries 1,006 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #98in Jewellery
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,006per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Silver Chain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago

bifriend Delicate S925 Silver 16 18 20 22 24 26 28 30 Inch 2.0mm Thick Italian Chain Choker Necklace Jewellery (20)
- Price
- £6.66
- Rating
- 3.1/5
- Reviews
- 186
- Age
- 1y ago

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 10mo ago

SWIMLANCE 925 Sterling Silver Snake Chain for Women 1mm Necklace Chain Smooth Sturdy Hypoallergenic Silver Chain for Jewellery Gifts 18Inch
- Price
- £7.64
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 4mo ago

bifriend Delicate S925 Silver 16 18 20 22 24 26 28 30 Inch 2.0mm Thick Italian Chain Choker Necklace Jewellery (18)
- Price
- £6.61
- Rating
- 3.1/5
- Reviews
- 186
- Age
- 1y ago
Trending
90-day click momentum
BMMYE Sterling Silver Chains for Women 20 Silver Chain for Women 1.5 mm Curb Chain Necklace
- Price
- £10.46
- Rating
- 3.6/5
- Reviews
- 39
- Age
- 4mo ago

SWIMLANCE 925 Sterling Silver Snake Chain for Women 1.5mm Necklace Chain Smooth Sturdy Hypoallergenic Silver Chain for Jewellery Gifts 20Inch
- Price
- £7.68
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 4mo ago

SWIMLANCE 925 Sterling Silver Snake Chain for Women 1mm Necklace Chain Smooth Sturdy Hypoallergenic Silver Chain for Jewellery Gifts 18Inch
- Price
- £7.64
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 4mo ago

Smilya Silver Chains for Women Hypoallergenic Chain Necklace Ladies Chains Silver Necklace for Women Jewellry Gifts
- Price
- £7.98
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 4mo ago

BMMYE Sterling Silver Chains for Women 18 Silver Chain for Women 1.5 mm Curb Chain Necklace
- Price
- £9.67
- Rating
- 3.6/5
- Reviews
- 39
- Age
- 4mo ago
Newest
by launch date
Avotto S925 Silver Chain for Women Hypoallergenic Ladies Chain Necklace for Women Silver Neckalce 16 18 20 22 24 Inch
- Price
- £7.39
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3mo ago

Avotto S925 Silver Chain for Women Hypoallergenic Ladies Chain Necklace for Women Silver Neckalce 16 18 20 22 24 Inch
- Price
- £7.39
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3mo ago

Smilya Silver Chains for Women Hypoallergenic Chain Necklace Ladies Chains Silver Necklace for Women Jewellry Gifts
- Price
- £7.98
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 4mo ago

Aretas Sterling Silver Chain Necklace for Women Womens Ladies 1.5mm S925 Solid Silver Thin Choker Box Chain Jewellery Gifts for Teen Girls Mum Daughter Auntie Niece Wife 20 Inch
- Price
- £7.80
- Rating
- 3.7/5
- Reviews
- 44
- Age
- 4mo ago

SWIMLANCE 925 Sterling Silver Snake Chain for Women 1mm Necklace Chain Smooth Sturdy Hypoallergenic Silver Chain for Jewellery Gifts 18Inch
- Price
- £7.64
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
23
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
32%
- DORANA21%
- bifriend17%
- Avotto9%
- SWIMLANCE9%
- Diorra7%
- BMMYE5%
Demand
Silver Chain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Silver Chain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver chain231K/yr
- silver chains for women121K/yr
- sterling silver chain74K/yr
- necklace chain63K/yr
- silver necklace chain36K/yr
- 925 silver chain30K/yr
- chain necklace30K/yr
- silver chain necklace for women26K/yr
- silver chains23K/yr
- sterling silver chain necklace14K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Chain
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Questionable silver
Not Silver
FAKE silver
its turned black
Turns green
Color change
Broke after little over a month
Broke the first time I wore it
Broke after one week
worst chain ive ever had
Chain broke, dissatisfied
The chain is of very poor quality
Cheap nasty crap
buy cheap buy twice
Poor quality
Love
Beautiful chain
decent quality chain
Sturdy chain
Good product as described
Good quality
Overall this necklace is good quality
worth the money
Amazing value
Good value
Better than expected
does the job
As described
Love it very strong
seem strong enough this isnt a bad review just the way it is i only needed 2 strong chains
The necklace is lovely quite sturdy and shines lovely
Return
2.5% Return rate 50% Fixable by listing
incorrect sizing
To small
The others are too small
worst chain ive ever had
Chain broke, dissatisfied
The chain is of very poor quality
Very thin
A lot thinner than the phones
very thin
Questionable silver
Not Silver
FAKE silver
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Chain questions
Answered from the same tracked data.









