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Silver Bangle

Fail

The top 5 brands take 100% of clicks, so Silver Bangle is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£330K/yr963K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
47%top-5 click share · 1 brands · 18 sellers

Flapen Score

Silver Bangle against its category

The dotted line is the Fashion average. Past it, Silver Bangle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Bangle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Bangle 963K times last year and spent an estimated £330K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £330K a year.

Searches, last 12 months
963K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
1.5%
Market size, estimated
£330Ka year
Peak month
December3.9× the quietest month
Top search term
thomas sabo185K searches a year

02 · Price

A sale here is worth £23.14.

Listings sell for £23.14 on average, from £14.14 to £51.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £23.14 that is £2K to £6K a year per listing.

Average price
£23.14inside the $15 to $100 sweet spot
Price range
£14.14–£51.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
8.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,406 within Jewellery. It carries 995 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#2,406in Jewellery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
995per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Silver Bangle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£99K£132K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

0%

  • Thomas Sabo100%

Demand

Silver Bangle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Silver Bangle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thomas sabo185K/yr
  • thomas sabo bracelet165K/yr
  • thomas sabo charms182K/yr
  • thomas sabo earrings70K/yr
  • 925 silver bracelet45K/yr
  • sterling silver bracelet for women54K/yr
  • thomas sabo necklace39K/yr
  • silver bracelet for women 925 silver40K/yr
  • thomas sabo charm32K/yr
  • sterling silver bracelets20K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Bangle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall60%−0.28

Too big

Smaller than expected

Very small

Thickness30%−0.11

Very thin bracelet

much smaller and thinner than photo makes out

Material Quality10%−0.04

I thought it looked very plastic

Love

Gifting Purpose36%+2.06

Lovely gift

Beautiful Item great gift

would also be a lovely gift

Value For Money21%+1.12

Excellent value

Excellent value for money

Value for money

Color14%+0.71

Pretty

Soft Feel7%

Delicate and very pretty

Quality-Overall7%+0.34

Excellent quality and fits as should

Return

8.3% Return rate 80% Fixable by listing

Size-Overall58%▅█▆▇▇▆

Too big

Smaller than expected

Very small

Wrist Fit15%▄▃█▅▂▄
Thin6%▄█▇▆▁▇
Quality-Overall4%▄▁█▁▄▂
Chain/Key Quality3%▄█▁▁▅▃

FAQ

Common Silver Bangle questions

Answered from the same tracked data.