Is silk pyjamas for women profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 176 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (49/100).

How competitive is the silk pyjamas for women niche?

34 brands and 44 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in silk pyjamas for women?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 3.5%.

When does demand for silk pyjamas for women peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the silk pyjamas for women niche?

Listings span £6.03–£115.80; the average listing price is £15.67 (sweet spot $15–$100). The average incumbent carries 1,632 reviews — the moat a new listing must climb.

silk pyjamas for women

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.67

avg listing price — sweet spot $15–$100

Price range

Great£6.03–£115.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,631.65

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Market size

Bad£54K

£54K/yr · 390K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, silk pyjamas for women is a £54K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

silk pyjamas for women market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £31K–£39K; units × avg price
Conversion rate: 0.9%
Avg BSR: #276
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 4.8%
Avg brand age: 31 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

14%

Top 20: 36%

Open market

30%

Ekouaer25%
SWOMOG18%
LXEASYGO12%
Gemschest7%
LilySilk5%
Vlazom4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -13.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top silk pyjamas for women search terms

silk pyjamas for women76K/yr -21.9%0.4% conv.
satin pyjamas for women64K/yr -32.6%0.3% conv.
silk pjs for women27K/yr +3.0%0.5% conv.
silk pjs28K/yr -10.8%0.3% conv.
silk pyjamas32K/yr -6.6%0.1% conv.
satin pyjamas21K/yr -7.4%0.2% conv.
satin pjs for women sets13K/yr +16.7%0.2% conv.
silk pajamas12K/yr +1.5%0.3% conv.
silk pajamas womens14K/yr -9.9%0.2% conv.
ladies silk pyjamas14K/yr -1.8%0.4% conv.

All search terms

Top silk pyjamas for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SWOMOG Womens Silk Satin Pyjamas Set Two-Piece Pj Sets Breathable Sleepwear Loungewear Button Down Pjs Pink

SWOMOG£10.204.4★20,792 rev

SWOMOG Satin Pyjamas Women Pyjamas Set Long Sleeve Button-Down Sleepwear Soft Silk Pjs Champagne

SWOMOG£13.214.4★13,049 rev

Ekouaer Silk Pyjamas for Women Set Soft Sweetness V-Neck Pj Sets Sleepwear Nightwear Wine Red L

Ekouaer£10.764.4★112 rev

Ekouaer Silk Pyjamas for Women PJ Soft Short Sleeve Pyjama Satin Set Short Sleeve Shirt with Long Pajama Pant Champagne L

Ekouaer£16.554.4★1,306 rev

LXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)

LXEASYGO£8.313.2★45 rev

Newest

by launch date

LXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)

LXEASYGO£8.3145 rev

6mo ago

LXEASYGO Imitation Silk Pajamas for Women Soft Short Sleeve Satin Sleepwear Ladies Pjs Two Piece Set Button Down Nightwear Loungewear (UK Alpha M Regular Regular Pink)

LXEASYGO£8.3328 rev

6mo ago

Ekouaer Pyjamas for Women Satin Pjs Set Two Piece Silk Pyjamas for Ladies Bride Pjs Button Down Loungewear Black S

Ekouaer£10.63132 rev

1y ago

Gemschest Women Silk Satin Pyjamas Set: Ladies Pajamas Bottoms Short Sleeve 2 Piece Pjs Soft Button-down Woman Nightwear Silky Womens Sleepwear Bride Loungewear Shorts Set Red XL

Gemschest£12.15116 rev

2y ago

Ekouaer Ladies Pyjamas Set Womens Silk Satin Pajamas Set Pjs Sets Sleepwear Loungewear for All Seasons White M

Ekouaer£11.3349 rev

2y ago

What buyers say about silk pyjamas for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“The trousers fit well”

Comfort-Overall19%

“They are very comfortable”

Quality-Overall12%

“Pleasantly surprised as the decent quality of this X2 set of pyjamas”

Soft Feel10%

“Super soft and comfortable”

Value For Money8%

“Well worth it”

Color5%

“Brilliant white colour”

Material Quality4%

“Great value nice material comfortable”

Shape/Style2%

“Very elegant”

Advertised Vs Actual Product2%

“As shown”

Weight Light1%

“They're lightweight to wear at night”

What buyers complain about

Size-Overall20%

“very short”

Material Quality12%

“Cheap material”

Quality-Overall9%

“Cheap”

Durability7%

“Falling apart after one wear”

Color5%

“Colour not accurate”

Stitch/Finish/Polish3%

“didn't bother to close the seams”

Value For Money2%

“Cheap”

Advertised Vs Actual Product2%

“Not like the picture at all”

Warmth2%

“have to take these PJs off in the middle of the night as the fabric does not release the body heat”

Shoulder Fit1%

“The neck is so big it falls off my shoulders”

Top return reasons

Size-Overall50%

Material Quality10%

Quality-Overall10%

Color10%

Advertised Vs Actual Product3%

Waist Fit3%

Length3%

Stitch/Finish/Polish2%

Thin1%

Shape/Style1%

Common questions

Is silk pyjamas for women profitable to sell on Amazon United Kingdom?: The niche generates £54K/yr across 176 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (49/100).
How competitive is the silk pyjamas for women niche?: 34 brands and 44 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in silk pyjamas for women?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 3.5%.
When does demand for silk pyjamas for women peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the silk pyjamas for women niche?: Listings span £6.03–£115.80; the average listing price is £15.67 (sweet spot $15–$100). The average incumbent carries 1,632 reviews — the moat a new listing must climb.