Silk Pyjamas for Women
FailBuyers convert on only 0.9% of searches, so Silk Pyjamas for Women is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £54K/yr390K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 14%top-5 click share · 34 brands · 44 sellers
Flapen Score
Silk Pyjamas for Women against its category
The dotted line is the Fashion average. Past it, Silk Pyjamas for Women is stronger. Inside it, weaker.
Market
The Silk Pyjamas for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silk Pyjamas for Women 390K times last year and spent an estimated £54K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £54Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- silk pyjamas for women76K searches a year
02 · Price
A sale here is worth £15.67.
Listings sell for £15.67 on average, from £6.03 to £115.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.67 that is £0 to £2K a year per listing.
- Average price
- £15.67inside the $15 to $100 sweet spot
- Price range
- £6.03–£115.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #276 within Nightwear, Lingerie & Underwear. It carries 1,632 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 4.8%
- Average rank
- #276in Nightwear, Lingerie & Underwear
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,632per listing
- Listings tracked
- 176
04 · Newcomers
Amazon counts 0 of last year's 34 launches as successful.
34 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Silk Pyjamas for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SWOMOG Womens Silk Satin Pyjamas Set Two-Piece Pj Sets Breathable Sleepwear Loungewear Button Down Pjs Pink
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 20,792
- Age
- 7y ago
SWOMOG Satin Pyjamas Women Pyjamas Set Long Sleeve Button-Down Sleepwear Soft Silk Pjs Champagne
- Price
- £13.21
- Rating
- 4.4/5
- Reviews
- 13,049
- Age
- 6y ago
Ekouaer Silk Pyjamas for Women Set Soft Sweetness V-Neck Pj Sets Sleepwear Nightwear Wine Red L
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 3y ago
Ekouaer Silk Pyjamas for Women PJ Soft Short Sleeve Pyjama Satin Set Short Sleeve Shirt with Long Pajama Pant Champagne L
- Price
- £16.55
- Rating
- 4.4/5
- Reviews
- 1,306
- Age
- 3y ago
LXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.31
- Rating
- 3.2/5
- Reviews
- 45
- Age
- 6mo ago
Trending
90-day click momentumLXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.31
- Rating
- 3.2/5
- Reviews
- 45
- Age
- 6mo ago
LXEASYGO Imitation Silk Pajamas for Women Soft Short Sleeve Satin Sleepwear Ladies Pjs Two Piece Set Button Down Nightwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 6mo ago
Ekouaer Womens Pajama Set Silk Satin Pyjama Bride Pjs Two Piece Pjs for Women Sets Sleepwear Loungewear Black M
- Price
- £10.79
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 2y ago
Ekouaer Ladies Pyjamas Set Womens Silk Satin Pajamas Set Pjs Sets Sleepwear Loungewear for All Seasons White M
- Price
- £11.33
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 2y ago
LilySilk Real Silk Pyjamas for Women Comfy Classic 2Pcs Set Sleepwear Long Sleeve 100% Pure Mulberry Natural Silk Loungewear Ladies (Claret M)
- Price
- £102.07
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 7y ago
Newest
by launch dateLXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.31
- Rating
- 3.2/5
- Reviews
- 45
- Age
- 6mo ago
LXEASYGO Imitation Silk Pajamas for Women Soft Short Sleeve Satin Sleepwear Ladies Pjs Two Piece Set Button Down Nightwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 6mo ago
Ekouaer Pyjamas for Women Satin Pjs Set Two Piece Silk Pyjamas for Ladies Bride Pjs Button Down Loungewear Black S
- Price
- £10.63
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago
Gemschest Women Silk Satin Pyjamas Set: Ladies Pajamas Bottoms Short Sleeve 2 Piece Pjs Soft Button-down Woman Nightwear Silky Womens Sleepwear Bride Loungewear Shorts Set Red XL
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 2y ago
Ekouaer Ladies Pyjamas Set Womens Silk Satin Pajamas Set Pjs Sets Sleepwear Loungewear for All Seasons White M
- Price
- £11.33
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
44
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
14%
Top 20: 36%
Open market
30%
- Ekouaer25%
- SWOMOG18%
- LXEASYGO12%
- Gemschest7%
- LilySilk5%
- Vlazom4%
Demand
Silk Pyjamas for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Silk Pyjamas for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silk pyjamas for women76K/yr
- satin pyjamas for women64K/yr
- silk pjs for women27K/yr
- silk pjs28K/yr
- silk pyjamas32K/yr
- satin pyjamas21K/yr
- satin pjs for women sets13K/yr
- silk pajamas12K/yr
- silk pajamas womens14K/yr
- ladies silk pyjamas14K/yr
Reviews and returns
What reviews say buyers love and hate about Silk Pyjamas for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very short
TOO small
Short on length
Cheap material
Poor quality material
The fabric is very very thin
Cheap
Poor quality
Poor quality, very short
Falling apart after one wear
Ripped the same day as I had then
the seam gave out in four days on the bottoms by the label
Colour not accurate
Not the same colour as in picture
a different colour
Love
The trousers fit well
Great fit
fits fairly true to size
They are very comfortable
This set is comfortable to wear
comfortable to wear
Pleasantly surprised as the decent quality of this X2 set of pyjamas
They are a very good set
Beautiful quality
Super soft and comfortable
The fabric feels incredibly smooth
The material is very soft
Well worth it
Excellent value for money
Good value
Return
3.5% Return rate 72% Fixable by listing
very short
TOO small
Short on length
Cheap material
Poor quality material
The fabric is very very thin
Cheap
Poor quality
Poor quality, very short
Colour not accurate
Not the same colour as in picture
a different colour
Not like the picture at all
Veil in the picture is not included
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silk Pyjamas for Women questions
Answered from the same tracked data.