Silk Pyjamas for Women
FailBuyers convert on only 0.9% of searches, so Silk Pyjamas for Women is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £54K/yr390K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 14%top-5 click share · 34 brands · 44 sellers
Flapen Score
Silk Pyjamas for Women against its category
The dotted line is the Fashion average. Past it, Silk Pyjamas for Women is stronger. Inside it, weaker.
Market
The Silk Pyjamas for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silk Pyjamas for Women 390K times last year and spent an estimated £54K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £54Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- silk pyjamas for women76K searches a year
02 · Price
A sale here is worth £15.67.
Listings sell for £15.67 on average, from £6.03 to £115.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.67 that is £0 to £2K a year per listing.
- Average price
- £15.67inside the $15 to $100 sweet spot
- Price range
- £6.03–£115.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #276 within Nightwear, Lingerie & Underwear. It carries 1,632 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 4.8%
- Average rank
- #276in Nightwear, Lingerie & Underwear
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,632per listing
- Listings tracked
- 176
04 · Newcomers
0 of last year's 34 launches cleared the first-year sales bar.
34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Silk Pyjamas for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SWOMOG Womens Silk Satin Pyjamas Set Two-Piece Pj Sets Breathable Sleepwear Loungewear Button Down Pjs Pink
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 20,792
- Age
- 7y ago
SWOMOG Satin Pyjamas Women Pyjamas Set Long Sleeve Button-Down Sleepwear Soft Silk Pjs Champagne
- Price
- £13.21
- Rating
- 4.4/5
- Reviews
- 13,049
- Age
- 6y ago
Ekouaer Silk Pyjamas for Women Set Soft Sweetness V-Neck Pj Sets Sleepwear Nightwear Wine Red L
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 3y ago
Ekouaer Silk Pyjamas for Women PJ Soft Short Sleeve Pyjama Satin Set Short Sleeve Shirt with Long Pajama Pant Champagne L
- Price
- £16.55
- Rating
- 4.4/5
- Reviews
- 1,306
- Age
- 3y ago
LXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.31
- Rating
- 3.2/5
- Reviews
- 45
- Age
- 6mo ago
Trending
estimated 90-day click momentumLXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.31
- Rating
- 3.2/5
- Reviews
- 45
- Age
- 6mo ago
LXEASYGO Imitation Silk Pajamas for Women Soft Short Sleeve Satin Sleepwear Ladies Pjs Two Piece Set Button Down Nightwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 6mo ago
Ekouaer Womens Pajama Set Silk Satin Pyjama Bride Pjs Two Piece Pjs for Women Sets Sleepwear Loungewear Black M
- Price
- £10.79
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 2y ago
Ekouaer Ladies Pyjamas Set Womens Silk Satin Pajamas Set Pjs Sets Sleepwear Loungewear for All Seasons White M
- Price
- £11.33
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 2y ago
LilySilk Real Silk Pyjamas for Women Comfy Classic 2Pcs Set Sleepwear Long Sleeve 100% Pure Mulberry Natural Silk Loungewear Ladies (Claret M)
- Price
- £102.07
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 7y ago
Newest
by launch dateLXEASYGO Womens Pyjama Set Imitation Silk Satin Long Sleeve Long Pant Two Piece Pjs Set Comfy Button Down Sleepwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.31
- Rating
- 3.2/5
- Reviews
- 45
- Age
- 6mo ago
LXEASYGO Imitation Silk Pajamas for Women Soft Short Sleeve Satin Sleepwear Ladies Pjs Two Piece Set Button Down Nightwear Loungewear (UK Alpha M Regular Regular Pink)
- Price
- £8.33
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 6mo ago
Ekouaer Pyjamas for Women Satin Pjs Set Two Piece Silk Pyjamas for Ladies Bride Pjs Button Down Loungewear Black S
- Price
- £10.63
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago
Gemschest Women Silk Satin Pyjamas Set: Ladies Pajamas Bottoms Short Sleeve 2 Piece Pjs Soft Button-down Woman Nightwear Silky Womens Sleepwear Bride Loungewear Shorts Set Red XL
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 2y ago
Ekouaer Ladies Pyjamas Set Womens Silk Satin Pajamas Set Pjs Sets Sleepwear Loungewear for All Seasons White M
- Price
- £11.33
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
44
Est. top-5 brand share
66%
Top 20: 95%
Est. top-5 click share
14%
Top 20: 36%
Open market
30%
- Ekouaer25%
- SWOMOG18%
- LXEASYGO12%
- Gemschest7%
- LilySilk5%
- Vlazom4%
Demand
Silk Pyjamas for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Silk Pyjamas for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silk pyjamas for women76K/yr
- satin pyjamas for women64K/yr
- silk pjs for women27K/yr
- silk pjs28K/yr
- silk pyjamas32K/yr
- satin pyjamas21K/yr
- satin pjs for women sets13K/yr
- silk pajamas12K/yr
- silk pajamas womens14K/yr
- ladies silk pyjamas14K/yr
Reviews and returns
What reviews say buyers love and hate about Silk Pyjamas for Women
We read the reviews and the return reasons for every product selling here.
“very short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silk Pyjamas for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data