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Silk Gloves

Fail

Demand is soft, at -79.9% this quarter, so Silk Gloves is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£48K/yr131K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
30%top-5 click share · 30 brands · 42 sellers

Flapen Score

Silk Gloves against its category

The dotted line is the Fashion average. Past it, Silk Gloves is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silk Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silk Gloves 131K times last year and spent an estimated £48K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
4.0%
Market size, estimated
£48Ka year
Peak month
January14.1× the quietest month
Top search term
silk gloves15K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £4.30 to £33.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.22 that is £922 to £2K a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£4.30–£33.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£922–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #50 within Sport Specific Clothing. It carries 1,481 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
11.4%
Average rank
#50in Sport Specific Clothing
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,481per listing
Listings tracked
64

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Silk Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£965£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

42

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

30%

Top 20: 70%

Open market

33%

  • Jasmine Silk32%
  • EVO Fitness9%
  • ALASKA BEAR8%
  • SEALSKINZ7%
  • Swift Wear7%
  • LSHARON4%

Demand

Silk Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Silk Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silk gloves15K/yr
  • glove liners27K/yr
  • silk gloves for women4K/yr
  • silk glove liners12K/yr
  • liner gloves12K/yr
  • inner gloves7K/yr
  • liner gloves mens4K/yr
  • thermal glove liners8K/yr
  • thermal liner gloves5K/yr
  • silk liner gloves4K/yr

Reviews and returns

What reviews say buyers love and hate about Silk Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.03

Weird fit

very long

Too big

Warmth12%−0.13

They dont keep your hands warm whatsoever

Did not help to keep my fingers warm even with Thermal gloves worn over them

Not warm

Quality-Overall11%−0.03

Bad quality

Cheap rubbish

Absolute rubbish

Durability6%−0.10

Fell apart on first use

Not durable

Just not made to be long lasting

Thickness4%+0.22

Needed some thin

theyre thicker than I thought

making it too thin there

Love

Size-Overall15%−0.03

Fit me perfectly

Fit like a glove

theyre nicely snug

Quality-Overall12%−0.03

Good quality

Good quality, comfortable on the skin,looks good, still planning to wear them for an event, colour looks good

These gloves are very good quality

Grip10%+1.02

Good everyday gloves

Excellent gloves

Grip is good

Warmth9%−0.13

Lovely and warm

work really well to keep my hands warm

keep warmth in

Comfort-Overall7%+0.67

They are comfortable

Comfortable to use

comfortable on the skin

Return

2.1% Return rate 79% Fixable by listing

Size-Overall72%▇▇▇█▇█

Weird fit

very long

Too big

Quality-Overall5%▅▅▅▄█▆

Bad quality

Cheap rubbish

Absolute rubbish

Warmth3%█▆▂▄▂▆

They dont keep your hands warm whatsoever

Did not help to keep my fingers warm even with Thermal gloves worn over them

Not warm

Thin2%▅▇▄█▄▅
Stitch/Finish/Polish2%█▇▇▅█▇

ripping at the seams within about 3 wears

Bad stitching

all the stitching has started to become undone

FAQ

Common Silk Gloves questions

Answered from the same tracked data.