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Silk Dressing Gown for Women Uk

Fail

Shoppers spend only $34K a year here, so Silk Dressing Gown for Women Uk is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£34K/yr160K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
34%top-5 click share · 18 brands · 22 sellers

Flapen Score

Silk Dressing Gown for Women Uk against its category

The dotted line is the Fashion average. Past it, Silk Dressing Gown for Women Uk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silk Dressing Gown for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silk Dressing Gown for Women Uk 160K times last year and spent an estimated £34K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
1.2%
Market size, estimated
£34Ka year
Peak month
December5.3× the quietest month
Top search term
towelling robe31K searches a year

02 · Price

A sale here is worth £17.41.

Listings sell for £17.41 on average, from £7.82 to £29.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.41 that is £0 to £2K a year per listing.

Average price
£17.41inside the $15 to $100 sweet spot
Price range
£7.82–£29.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #77 within Nightwear. It carries 1,799 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
69%
Out of stock, average day
10.2%
Average rank
#77in Nightwear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,799per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Silk Dressing Gown for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

23%

  • Umbrella Outdoors21%
  • Graphic Impact17%
  • Amazon Essentials15%
  • Star and Stripes13%
  • Allure Bath Fashions7%
  • Brentfords5%

Demand

Silk Dressing Gown for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Silk Dressing Gown for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • towelling robe31K/yr
  • towel dressing gown34K/yr
  • towel robe women28K/yr
  • spa robe18K/yr
  • white dressing gown16K/yr
  • shower robe10K/yr
  • bath robes10K/yr
  • spa robes for women7K/yr
  • white dressing gown for women4K/yr
  • plus size bathrobes2K/yr

Reviews and returns

What reviews say buyers love and hate about Silk Dressing Gown for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.13

Big

It was a very tight fit

Came up quite small

Quality-Overall12%

the manufacturing quality is poor - after only two months there are 2-inch long openings in the seams where the stitching is unravelling

Poor quality

the way people give standard products max stars means that 4, although good, is frowned upon and avoided

Thickness7%−0.11

Not that thick

Very thin looks second hand

Too thin

Material Quality6%−0.06

Poor quality cotton

The material was different to what I was expecting

Material isnt really absorbent

Hard Feel4%−0.05

The fabric is rough

not very soft

not that soft

Love

Quality-Overall25%

Excellent quality, arrived early

Really good quality, nice and soft

Good quality

Value For Money11%+0.76

Excellent value

Good for the price

Worth the money

Size-Overall8%−0.13

The fit is relaxed and comfy, and the belt stays in place nicely

Fits perfectly

not too big

Warmth6%+0.89

Lovely and warm well made

Lovely warm cuddly bath robe

Keeps you warm too

Weight Light5%+0.56

Lightweight

Great value & lightweight robe

It is a perfect lightweight dressing gown

Return

1.6% Return rate 67% Fixable by listing

Size-Overall52%█▇█▆▇█

Big

It was a very tight fit

Came up quite small

Quality-Overall13%▅▄▅█▆▆

the manufacturing quality is poor - after only two months there are 2-inch long openings in the seams where the stitching is unravelling

Poor quality

the way people give standard products max stars means that 4, although good, is frowned upon and avoided

Material Quality6%▂▅█▆▅▅

Poor quality cotton

The material was different to what I was expecting

Material isnt really absorbent

Thin5%▇▄▇▅█▄
Length4%▁▂▃▄▃█

FAQ

Common Silk Dressing Gown for Women Uk questions

Answered from the same tracked data.