silk dressing gown for women uk
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£17.41avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.82–£29.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,799.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 160K searches
According to Flapen's Amazon United Kingdom niche tracking, silk dressing gown for women uk is a £34K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
silk dressing gown for women uk market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 67%
- Out of stock
- 10.2%
- Avg brand age
- 50 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
34%
Top 20: 70%
Open market
23%
- Umbrella Outdoors21%
- Graphic Impact17%
- Amazon Essentials15%
- Star and Stripes13%
- Allure Bath Fashions7%
- Brentfords5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top silk dressing gown for women uk search terms
- towelling robe31K/yr
- towel dressing gown34K/yr
- towel robe women28K/yr
- spa robe18K/yr
- white dressing gown16K/yr
- shower robe10K/yr
- bath robes10K/yr
- spa robes for women7K/yr
- white dressing gown for women4K/yr
- plus size bathrobes2K/yr
Top silk dressing gown for women uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe
Graphic Impact£23.444.1★382 rev
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular White)
Umbrella Outdoors£16.604.2★351 rev
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
Umbrella Outdoors£17.464.2★351 rev
Stars and Stripes Waffle cotton bathrobes in L/XL
Star and Stripes£16.624.2★285 rev
Unisex Egyptian Cotton Super Soft Luxury Velour Towelling Terry Dressing Gown Nightwear With Big Pockets And Belt Soft Housecoat Bathrobe
Star and Stripes£20.454.3★481 rev
Newest
by launch date
BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)
BURAKH£7.8220 rev
Get Trend Womens Waffle Bathrobes S-2XL Cosy Shawl Collar Robes Lightweight Ladies Dressing Gowns Loungewear Housecoat Gift for Her (L White)
Get Trend£14.47143 rev
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
Umbrella Outdoors£17.46351 rev
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha XL Regular Regular White)
Umbrella Outdoors£16.56351 rev
Allure Bath Fashions Unisex Bathrobe Lightweight Textured Waffle Robe - Soft Hotel Dressing Gown Kimono (Large/Extra Large Grey)
Allure Bath Fashions£20.17315 rev
Trending
90-day click momentumBURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)
BURAKH£7.824.5★
Amazon Essentials Womens Lightweight Waffle Full-Length Robe (Available in Plus Size) White 6XL Plus
Amazon Essentials£16.604.5★
Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
Umbrella Outdoors£17.464.2★
Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe
Graphic Impact£23.574.1★
Get Trend Womens Waffle Bathrobes S-2XL Cosy Shawl Collar Robes Lightweight Ladies Dressing Gowns Loungewear Housecoat Gift for Her (L White)
Get Trend£14.474.7★
What buyers say about silk dressing gown for women uk
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality, arrived early”
“Excellent value”
“The fit is relaxed and comfy, and the belt stays in place nicely”
“Lovely and warm well made”
“Lightweight”
“Very comfortable”
“Lovely soft fabric”
“exactly as described”
“quality material”
“came out of the wash fine”
What buyers complain about
“Big”
“the manufacturing quality is poor - after only two months there are 2-inch long openings in the seams where the stitching is unravelling”
“Not that thick”
“Poor quality cotton”
“The fabric is rough”
“Shrinkage”
“it is falling a part”
“also not very absorbent”
“Giant pockets - why”
“in blue also not good quality”
Top return reasons
Common questions
- Is silk dressing gown for women uk profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 49 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the silk dressing gown for women uk niche?
- 18 brands and 22 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in silk dressing gown for women uk?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.6%.
- When does demand for silk dressing gown for women uk peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the silk dressing gown for women uk niche?
- Listings span £7.82–£29.50; the average listing price is £17.41 (sweet spot $15–$100). The average incumbent carries 1,799 reviews — the moat a new listing must climb.