Silk Dressing Gown for Women Uk
FailShoppers spend an estimated $34K a year here, so Silk Dressing Gown for Women Uk is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £34K/yr160K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 34%top-5 click share · 18 brands · 22 sellers
Flapen Score
Silk Dressing Gown for Women Uk against its category
The dotted line is the Fashion average. Past it, Silk Dressing Gown for Women Uk is stronger. Inside it, weaker.
Market
The Silk Dressing Gown for Women Uk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silk Dressing Gown for Women Uk 160K times last year and spent an estimated £34K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £34Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- towelling robe31K searches a year
02 · Price
A sale here is worth £17.41.
Listings sell for £17.41 on average, from £7.82 to £29.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.41 that is £0 to £2K a year per listing.
- Average price
- £17.41inside the $15 to $100 sweet spot
- Price range
- £7.82–£29.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #77 within Nightwear. It carries 1,799 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 69%
- Out of stock, average day
- 10.2%
- Average rank
- #77in Nightwear
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,799per listing
- Listings tracked
- 49
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Silk Dressing Gown for Women Uk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe
- Price
- £23.44
- Rating
- 4.1/5
- Reviews
- 382
- Age
- 5y ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular White)
- Price
- £16.60
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
- Price
- £17.46
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago

Stars and Stripes Waffle cotton bathrobes in L/XL
- Price
- £16.62
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 13y ago

Unisex Egyptian Cotton Super Soft Luxury Velour Towelling Terry Dressing Gown Nightwear With Big Pockets And Belt Soft Housecoat Bathrobe
- Price
- £20.45
- Rating
- 4.3/5
- Reviews
- 481
- Age
- 5y ago
Trending
estimated 90-day click momentum
BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1mo ago

Amazon Essentials Womens Lightweight Waffle Full-Length Robe (Available in Plus Size) White 6XL Plus
- Price
- £16.60
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 5y ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
- Price
- £17.46
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago

Graphic Impact Luxury Unisex 100% Egyptian Cotton Terry Towelling Bathrobe
- Price
- £23.57
- Rating
- 4.1/5
- Reviews
- 382
- Age
- 5y ago

Get Trend Womens Waffle Bathrobes S-2XL Cosy Shawl Collar Robes Lightweight Ladies Dressing Gowns Loungewear Housecoat Gift for Her (L White)
- Price
- £14.47
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 9mo ago
Newest
by launch date
BURAKH Cotton Terry Bathrobe Soft Spa Robe Unisex Men Women Dressing Gown with Belt & Pockets Absorbent Towelling Robe for Shower Bath Hotel Lounge Wear (UK Alpha L Regular Regular)
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1mo ago

Get Trend Womens Waffle Bathrobes S-2XL Cosy Shawl Collar Robes Lightweight Ladies Dressing Gowns Loungewear Housecoat Gift for Her (L White)
- Price
- £14.47
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 9mo ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha M Regular Regular Grey)
- Price
- £17.46
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago

Umbrella Outdoors Premium Cotton Terry Toweling Bathrobe - Unisex Spa & Hotel Quality Gown Extra Soft & Absorbent Thick Towel Bathrobes for Men & Women Towel (UK Alpha XL Regular Regular White)
- Price
- £16.56
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago

Allure Bath Fashions Unisex Bathrobe Lightweight Textured Waffle Robe - Soft Hotel Dressing Gown Kimono (Large/Extra Large Grey)
- Price
- £20.17
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
18 falling
Sellers
22
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 70%
Open market
23%
- Umbrella Outdoors21%
- Graphic Impact17%
- Amazon Essentials15%
- Star and Stripes13%
- Allure Bath Fashions7%
- Brentfords5%
Demand
Silk Dressing Gown for Women Uk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Silk Dressing Gown for Women Uk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- towelling robe31K/yr
- towel dressing gown34K/yr
- towel robe women28K/yr
- spa robe18K/yr
- white dressing gown16K/yr
- shower robe10K/yr
- bath robes10K/yr
- spa robes for women7K/yr
- white dressing gown for women4K/yr
- plus size bathrobes2K/yr
Reviews and returns
What reviews say buyers love and hate about Silk Dressing Gown for Women Uk
We read the reviews and the return reasons for every product selling here.
“Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silk Dressing Gown for Women Uk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









