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Silk Dressing Gown for Women Uk

a small market ($34K/yr) — Silk Dressing Gown for Women Uk doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 8Growth 21Conversion 15Competition 81Returns 82Price range 67Avg price 81Brand share 54Review moat 47Quality gap 76
This niche Category average

Is Silk Dressing Gown for Women Uk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silk Dressing Gown for Women Uk is a £34K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Silk Dressing Gown for Women Uk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.4% over the last 90 days and 1.2% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr2K
Search volume / yr-7.4%160K
Conversion rate1.2%
Avg price£17.41

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers18 · 22
Top-5 product click share34%
Open market27%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement67%
New entrants (1y)4· 1 succeeded
Avg rating4.3★
Avg reviews1,799

Top Silk Dressing Gown for Women Uk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

23%

  • Umbrella Outdoors21%
  • Graphic Impact17%
  • Amazon Essentials15%
  • Star and Stripes13%
  • Allure Bath Fashions7%
  • Brentfords5%

Silk Dressing Gown for Women Uk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR1.2%Products49Brands18Top 5 Brands73%OOS Rate10.2%Rating4.3★Reviews1,799Avg BSR#77
20K15KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Top Silk Dressing Gown for Women Uk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • towelling robe31K/yr
  • towel dressing gown34K/yr
  • towel robe women28K/yr
  • spa robe18K/yr
  • white dressing gown16K/yr
  • shower robe10K/yr
  • bath robes10K/yr
  • spa robes for women7K/yr
  • white dressing gown for women4K/yr
  • plus size bathrobes2K/yr

What reviews say buyers love and hate about Silk Dressing Gown for Women Uk

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall25%

Excellent quality, arrived early

Value For Money11%

Excellent value

Size-Overall8%

The fit is relaxed and comfy, and the belt stays in place nicely

Warmth6%

Lovely and warm well made

Weight Light5%

Lightweight

What buyers complain about

70% of reviews
Size-Overall28%

Big

Quality-Overall12%

the manufacturing quality is poor - after only two months there are 2-inch long openings in the seams where the stitching is unravelling

Thickness7%

Not that thick

Material Quality6%

Poor quality cotton

Hard Feel4%

The fabric is rough

Silk Dressing Gown for Women Uk return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Quality-Overall
13%
3Material Quality
6%
4Thin
5%
5Length
4%

Common Silk Dressing Gown for Women Uk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silk Dressing Gown for Women Uk 49/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 49 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.
Search demand for Silk Dressing Gown for Women Uk on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 5.3× the quietest.