shrek costume
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible87.3avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£24.42avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£6.27–£49.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 221K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, shrek costume is a £37K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shrek costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £37K–£49K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,731
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 61%
- Out of stock
- 28.0%
- Avg brand age
- 35 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
30
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
15%
- Shrek39%
- AYYOHON15%
- I LOVE FANCY DRESS14%
- Smiffys7%
- SANSIWU6%
- Shukqueen5%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -16.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.5×
Top shrek costume search terms
- shrek costume116K/yr
- shrek character costumes17K/yr
- shrek costumes28K/yr
- shrek costume adult35K/yr
- shrek adult costume8K/yr
- shrek outfit7K/yr
- shrek fancy dress6K/yr
- shrek halloween costume3K/yr
Top shrek costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large
Shrek£27.804.1★7 rev
AYYOHON Green Ogre Costume Leather Vest Ears Hat Set Sublimated Halloween T Shirt Knitted Ears Beanie Adult Cosplay Outfits S
AYYOHON£30.524.2★20 rev
SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki S)
SANSIWU£29.805.0★1 rev
Smiffys Shrek Adult Costume in Green Top Trousers Hands & Mask Official Shrek License Outfit with Padded Stomach & Latex Mask & Gloves Transform into the Beloved Ogre!
Smiffys£49.544.3★356 rev
Womens Dress Princess Cosplay Halloween Costume Green Long Sleeve Round Neck Midi Dresses M
Shukqueen£15.682.0★1 rev
Newest
by launch dateShrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large
Shrek£27.807 rev
Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Medium
Shrek£27.777 rev
Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Large
Shrek£27.587 rev
Shrek Character Unisex Onesie | Cosy Fleece Loungewear with 3D Hood & Zipper | Long Sleeve Movie Costume for Relaxing & Dress-Up Merch - X-Large Beige
Shrek£28.027 rev
DreamWorks Shrek Onesie Hooded Boys Onesie With 3D Ears Boys All In One Pyjamas Shrek Kids Pjs Age 8-9 Years Green
DreamWorks Animation SKG£23.5517 rev
Trending
90-day click momentumShrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - X-Large
Shrek£27.804.1★
PARKLEES Mens Medieval Viking Pirate Costume Vintage Renaissance Halloween Shirts Green Large
PARKLEES£20.654.5★
Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Medium
Shrek£27.774.1★
SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki S)
SANSIWU£29.805.0★
Shrek Donkey Unisex Beige Cosy Fleece Onesie | 3D Hooded Loungewear with Zipper | Ideal for Costume Parties & Movie Nights | Dreamworks Merch - Large
Shrek£27.584.1★
What buyers say about shrek costume
What buyers praise and complain about, mined from review topics.What buyers love
“fits well”
“Great value set”
“Decent quality for book day fun”
“Nice design”
“The materials feel better than expected”
“still good quality, and the knitted ears beanie is soft and fits well”
“High-Quality Ogre Costume with Real Leather Belt and Knitted Ears”
“The colors are bright”
“it held up fine for a full night wearing it”
“all well finished”
What buyers complain about
“Quite disappointed, didnt expect high quality for a relatively cheap outfit”
“legs are very short”
“not value for money”
“sizing is off”
“it really is very cheaply done”
“The belt 'buckle' broke instantly because it was held together by a single staple”
Top return reasons
Common questions
- Is shrek costume profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the shrek costume niche?
- 12 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in shrek costume?
- Top complaints mined from reviews: Quality-Overall, Length, Value For Money. The return rate is 2.3%.
- When does demand for shrek costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.5× the quietest.
- What does it cost to enter the shrek costume niche?
- Listings span £6.27–£49.54; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.