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Shrek Costume

a small market ($37K/yr) — Shrek Costume doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 9Growth 17Conversion 9Competition 56Returns 69Price range 79Avg price 95Brand share 40Review moat 96Quality gap 88
This niche Category average

Is Shrek Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shrek Costume is a £37K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.

Shrek Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.9% over the last 90 days and 0.7% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr2K
Search volume / yr-16.9%221K
Conversion rate0.7%
Avg price£24.42

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 30
Top-5 product click share51%
Open market19%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement61%
New entrants (1y)7· 0 succeeded
Avg rating4.1★
Avg reviews87

Top Shrek Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

30

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

15%

  • Shrek39%
  • AYYOHON15%
  • I LOVE FANCY DRESS14%
  • Smiffys7%
  • SANSIWU6%
  • Shukqueen5%
  • Open — no brand owns it (6 brands, 15%)

Shrek Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR0.7%Products23Brands12Top 5 Brands81%OOS Rate28.0%Rating4.1★Reviews87Avg BSR#1,731
25K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.5×

Top Shrek Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shrek costume116K/yr
  • shrek character costumes17K/yr
  • shrek costumes28K/yr
  • shrek costume adult35K/yr
  • shrek adult costume8K/yr
  • shrek outfit7K/yr
  • shrek fancy dress6K/yr
  • shrek halloween costume3K/yr

What reviews say buyers love and hate about Shrek Costume

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Size-Overall26%

fits well

Value For Money19%

Great value set

Fun/Entertainment Experience17%

Decent quality for book day fun

Design-Overall10%

Nice design

Material Quality5%

The materials feel better than expected

What buyers complain about

83% of reviews
Quality-Overall37%

Quite disappointed, didnt expect high quality for a relatively cheap outfit

Length10%

legs are very short

Value For Money10%

not value for money

Size-Overall10%

sizing is off

Material Quality10%

it really is very cheaply done

Shrek Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Advertised Vs Actual Product
5%
3Quality-Overall
3%
4Strength
3%
5Value For Money
3%

Common Shrek Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shrek Costume 46/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for Shrek Costume on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 8.5× the quietest.