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Shrek Costume

Fail

Shoppers spend an estimated $37K a year here, so Shrek Costume is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£37K/yr221K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
51%top-5 click share · 12 brands · 30 sellers

Flapen Score

Shrek Costume against its category

The dotted line is the Fashion average. Past it, Shrek Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrek Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shrek Costume 221K times last year and spent an estimated £37K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.7%
Market size, estimated
£37Ka year
Peak month
October8.5× the quietest month
Top search term
shrek costume116K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £6.27 to £49.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.42 that is £0 to £2K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£6.27–£49.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #1,731 within Nightwear. It carries 87 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
57%
Out of stock, average day
28.0%
Average rank
#1,731in Nightwear
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
23

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Shrek Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

30

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 95%

Open market

15%

  • Shrek39%
  • AYYOHON15%
  • I LOVE FANCY DRESS14%
  • Smiffys7%
  • SANSIWU6%
  • Shukqueen5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Shrek Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.5×

Search terms

Top Shrek Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shrek costume116K/yr
  • shrek character costumes17K/yr
  • shrek costumes28K/yr
  • shrek costume adult35K/yr
  • shrek adult costume8K/yr
  • shrek outfit7K/yr
  • shrek fancy dress6K/yr
  • shrek halloween costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Shrek Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Quite disappointed, didnt expect high quality for a relatively cheap outfit”
A buyer, on “Quality-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shrek Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data