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Shrek Costume

Fail

Shoppers spend only $37K a year here, so Shrek Costume is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£37K/yr221K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
51%top-5 click share · 12 brands · 30 sellers

Flapen Score

Shrek Costume against its category

The dotted line is the Fashion average. Past it, Shrek Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrek Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shrek Costume 221K times last year and spent an estimated £37K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.7%
Market size, estimated
£37Ka year
Peak month
October8.5× the quietest month
Top search term
shrek costume116K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £6.27 to £49.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.42 that is £0 to £2K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£6.27–£49.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #1,731 within Nightwear. It carries 87 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
57%
Out of stock, average day
28.0%
Average rank
#1,731in Nightwear
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Shrek Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

30

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

15%

  • Shrek39%
  • AYYOHON15%
  • I LOVE FANCY DRESS14%
  • Smiffys7%
  • SANSIWU6%
  • Shukqueen5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Shrek Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.5×

Search terms

Top Shrek Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shrek costume116K/yr
  • shrek character costumes17K/yr
  • shrek costumes28K/yr
  • shrek costume adult35K/yr
  • shrek adult costume8K/yr
  • shrek outfit7K/yr
  • shrek fancy dress6K/yr
  • shrek halloween costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Shrek Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.27

Quite disappointed, didnt expect high quality for a relatively cheap outfit

Very cheaply done

Over priced for the quality

Length10%−0.08

legs are very short

Value For Money10%+1.25

not value for money

Overpriced

Size-Overall10%+1.88

sizing is off

Material Quality10%

it really is very cheaply done

Material isnt luxury fancy dress shop level

Love

Size-Overall26%+1.88

fits well

Brill costume, perfect fit

The fit is fine. XL in my case

Value For Money19%+1.25

Great value set

Very good price in my opinion

once opened it revealed its true worth

Fun/Entertainment Experience17%+0.56

Decent quality for book day fun

Made alot of freinds and family laugh

Design-Overall10%−0.15

Nice design

The knitted beanie is a clever design: it stretches to fit a wide range of head sizes

Material Quality5%

The materials feel better than expected

The belt is high-quality brown leather with a sturdy metal buckle that fastens easily

and the materials used are really good

Return

2.3% Return rate 83% Fixable by listing

Size-Overall67%▆▆▇█▆▇

sizing is off

Advertised Vs Actual Product5%▁█▄▁▄▁
Quality-Overall3%▁▁█▁▁▁

Quite disappointed, didnt expect high quality for a relatively cheap outfit

Very cheaply done

Over priced for the quality

Strength3%▁▁▁▁█▁
Value For Money3%█▁▂▁▁▁

not value for money

Overpriced

FAQ

Common Shrek Costume questions

Answered from the same tracked data.