Shoulder Pads
FailPrices span $3.43–$11.60, mostly outside the sweet spot, so Shoulder Pads is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £87K/yr141K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 76%top-5 click share · 11 brands · 12 sellers
Flapen Score
Shoulder Pads against its category
The dotted line is the Fashion average. Past it, Shoulder Pads is stronger. Inside it, weaker.
Market
The Shoulder Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoulder Pads 141K times last year and spent an estimated £87K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £87Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- shoulder pads93K searches a year
02 · Price
A sale here is worth £6.94.
Listings sell for £6.94 on average, from £3.43 to £11.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.
- Average price
- £6.94under the $15 to $100 sweet spot
- Price range
- £3.43–£11.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #258 within Nightwear, Lingerie & Underwear. It carries 64 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 9.9%
- Average rank
- #258in Nightwear, Lingerie & Underwear
- Average rating
- 3.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 64per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Shoulder Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shoulder Pads Silicone Soft Anti-Slip Self Adhesive Invisible Shoulder Push-up Pads Adhesive Shoulder Enhancer for Woman Man Transparent
- Price
- £11.60
- Rating
- 3.9/5
- Reviews
- 474
- Age
- 5y ago
3 Pairs Shoulder Pads for Women Clothes Anti-Slip Detachable Hombreras Para Ropa Mujer No-Sewing Required Breathable Set-in High Low Sponge Pad Men Blazer Clothes Sewing Accessories
- Price
- £5.86
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
KUTKE 3 Pairs Shoulder Pads for Women Clothes Detachable Foam Shoulder Pads shoulder pads Anti Slip Breathable Sponge Shoulder Pads Shoulder Pads Self Adhesive for Women and Men
- Price
- £3.67
- Rating
- 2.4/5
- Reviews
- 7
- Age
- 2mo ago
Nogotizam 2 Pairs of Detachable Shoulder Pads Soft Sponge Padding for Suits and Jackets Ideal for Tailoring and Enhancing Fit
- Price
- £3.43
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 9mo ago
CTYUEYUN Shoulder Pads 3 Pairs 1.5cm Thickness Women and Men
- Price
- £6.29
- Rating
- 3.4/5
- Reviews
- 27
- Age
- 1y ago
Trending
90-day click momentumKUTKE 3 Pairs Shoulder Pads for Women Clothes Detachable Foam Shoulder Pads shoulder pads Anti Slip Breathable Sponge Shoulder Pads Shoulder Pads Self Adhesive for Women and Men
- Price
- £3.67
- Rating
- 2.4/5
- Reviews
- 7
- Age
- 2mo ago
3 Pairs Shoulder Pads 1.5cm Thickness Foam Shoulder Pads for Women Clothes Breathable Anti-Slip Detachable Set-in Shoulder Enhancer for Women Men Blazer Suit Coat Jacket Clothes Sewing Accessories
- Price
- £5.10
- Rating
- 3.0/5
- Reviews
- 12
- Age
- 6mo ago
Shoulder Pads Silicone Soft Anti-Slip Self Adhesive Invisible Shoulder Push-up Pads Adhesive Shoulder Enhancer for Woman Man Transparent
- Price
- £11.60
- Rating
- 3.9/5
- Reviews
- 474
- Age
- 5y ago
3 Pairs Shoulder Pads for Womens Clothing Set-in Shoulder Pads with Anti-Slip Design Reusable Soft Sponge Pad for Mens Womens Blazer Suits Jackets (Black & Skin & White)
- Price
- £6.62
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago
Nogotizam 2 Pairs of Detachable Shoulder Pads Soft Sponge Padding for Suits and Jackets Ideal for Tailoring and Enhancing Fit
- Price
- £3.43
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 9mo ago
Newest
by launch dateKUTKE 3 Pairs Shoulder Pads for Women Clothes Detachable Foam Shoulder Pads shoulder pads Anti Slip Breathable Sponge Shoulder Pads Shoulder Pads Self Adhesive for Women and Men
- Price
- £3.67
- Rating
- 2.4/5
- Reviews
- 7
- Age
- 2mo ago
3 Pairs Shoulder Pads 1.5cm Thickness Foam Shoulder Pads for Women Clothes Breathable Anti-Slip Detachable Set-in Shoulder Enhancer for Women Men Blazer Suit Coat Jacket Clothes Sewing Accessories
- Price
- £5.10
- Rating
- 3.0/5
- Reviews
- 12
- Age
- 6mo ago
3 Pairs Shoulder Pads for Womens Clothing Set-in Shoulder Pads with Anti-Slip Design Reusable Soft Sponge Pad for Mens Womens Blazer Suits Jackets (Black & Skin & White)
- Price
- £6.62
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago
4 Pairs Shoulder Pads for Womens Clothing Set-in Shoulder Pads with Anti-Slip Design Reusable Soft Sponge Pad for Mens Womens Blazer Suits Jackets (Black & Skin)
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 9mo ago
Nogotizam 2 Pairs of Detachable Shoulder Pads Soft Sponge Padding for Suits and Jackets Ideal for Tailoring and Enhancing Fit
- Price
- £3.43
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
12
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
19%
- Wieysdoo42%
- Vin Beauty14%
- KUTKE8%
- Nogotizam6%
- CTYUEYUN6%
- SUWIWKKOA5%
Demand
Shoulder Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Shoulder Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoulder pads93K/yr
- shoulder pads for women clothes28K/yr
- shoulder pads for women9K/yr
- shoulder pad6K/yr
- shoulder pads men5K/yr
Reviews and returns
What reviews say buyers love and hate about Shoulder Pads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Adhesive wears away too quickly
Do not stick
I found they stopped sticking very quickly for some reason so not sure if they have changed how they are manufactured
Significantly not as described
Not as described absolute rubbish
So, even those these are not the largest or the thickest of pads, things like these can be really useful
Very thin
So thin they are barely there
Basic design and rather uncompromising
Small and narrow
Love
Good shape
Effective for Adding Shape
Hold shape well
Fit well
Fit well and look good under a sweater
a good size and shape
As advertised
As described
Just what I needed
Good quality
QUALITY/ DURABILITY:
Excellent quality, I highly recommend
These shoulder pads are excellent value
Good value item
Good value
Return
1.2% Return rate 57% Fixable by listing
Small and narrow
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoulder Pads questions
Answered from the same tracked data.