Shoulder Pads

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

8.8%

Market size, estimated

£87Ka year

Peak month

November1.8× the quietest month

Top search term

shoulder pads93K searches a year

Listings sell for £6.94 on average, from £3.43 to £11.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price

£6.94under the $15 to $100 sweet spot

Price range

£3.43–£11.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #258 within Nightwear, Lingerie & Underwear. It carries 64 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

9.9%

Average rank

#258in Nightwear, Lingerie & Underwear

Average rating

3.78 starsAmazon United Kingdom average 4.36 stars

Average reviews

64per listing

Listings tracked

11

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

22 months