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Shorts Womens

Maybe

Search demand grew +262.7% this quarter. But buyers convert on only 0.5% of searches, so Shorts Womens is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£39K/yr386K searches / yr
90-day growth
+262.7%search demand this quarter
Competition
19%top-5 click share · 33 brands · 45 sellers

Flapen Score

Shorts Womens against its category

The dotted line is the Fashion average. Past it, Shorts Womens is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shorts Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shorts Womens 386K times last year and spent an estimated £39K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +262.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
+262.7%
Conversion, latest week
0.5%
Market size, estimated
£39Ka year
Peak month
June10.5× the quietest month
Top search term
denim shorts140K searches a year

02 · Price

A sale here is worth £18.70.

Listings sell for £18.70 on average, from £6.63 to £47.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.70 that is £0 to £2K a year per listing.

Average price
£18.70inside the $15 to $100 sweet spot
Price range
£6.63–£47.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #207 within Shorts. It carries 790 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
90%
Out of stock, average day
4.7%
Average rank
#207in Shorts
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
790per listing
Listings tracked
105

04 · Newcomers

Amazon counts 1 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Shorts Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

45

Top-5 brand share

61%

Top 20: 91%

Top-5 click share

19%

Top 20: 41%

Open market

35%

  • Levi's20%
  • Amazon Essentials13%
  • BIUDI FOX13%
  • KISSMODA12%
  • ADUDVLO4%
  • 989Zé ENZO4%

Demand

Shorts Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.5×

Search terms

Top Shorts Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denim shorts140K/yr
  • jean shorts36K/yr
  • black denim shorts women31K/yr
  • low rise denim shorts25K/yr
  • levis shorts women17K/yr
  • levi shorts women16K/yr
  • black denim shorts25K/yr
  • stretch denim shorts11K/yr
  • ripped denim shorts11K/yr
  • women denim shorts10K/yr

Reviews and returns

What reviews say buyers love and hate about Shorts Womens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.70

Extremely large

Shorter than expected

Too short

Color3%−0.03

The photos I uploaded aren't a good representation of the actual colour

I think it's a characteristic of dark denim that it's not colourfast

some dye came out

Stretchability/Expandability/Elasticity2%+0.58

low stretch

even the 16-18 dont have enough stretch

they are low stretch so bending is uncomfortable as they pull

Thickness2%−0.01

a bit thinner than l expected

Advertised Vs Actual Product1%+0.48

Very disappointed that the sizing information is so incorrect

not as the size guide says

Love

Size-Overall35%−0.70

Fits perfect

the size S was a good fit

true to fit

Quality-Overall14%+1.19

those shorts are good quality

reviews were good

Good quality

Comfort-Overall10%+1.13

Very comfortable

which makes them easy to wear all day

which makes them comfortable for everyday wear

Stretchability/Expandability/Elasticity6%+0.58

Good stretchy material

stretchy material

The fabric has a nice bit of stretch

Value For Money5%+0.42

well worth the price

Great value for money

Good value

Return

6.4% Return rate 88% Fixable by listing

Size-Overall62%█▇▆▆▇▇

Extremely large

Shorter than expected

Too short

Waist Fit8%▆▄▄▆█▆

These are quite short

Length7%▄█▇▄▄▃

These are quite short

Thigh Fit5%▁▁██▂▅
Color3%▁▁█▁▄▇

The photos I uploaded aren't a good representation of the actual colour

I think it's a characteristic of dark denim that it's not colourfast

some dye came out

FAQ

Common Shorts Womens questions

Answered from the same tracked data.