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Shorts Womens

Maybe

Search demand grew +262.7% this quarter. But buyers convert on only 0.5% of searches, so Shorts Womens is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£39K/yr386K searches / yr
90-day growth
+262.7%search demand this quarter
Competition
19%top-5 click share · 33 brands · 45 sellers

Flapen Score

Shorts Womens against its category

The dotted line is the Fashion average. Past it, Shorts Womens is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shorts Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shorts Womens 386K times last year and spent an estimated £39K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +262.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
+262.7%
Conversion, latest week
0.5%
Market size, estimated
£39Ka year
Peak month
June10.5× the quietest month
Top search term
denim shorts140K searches a year

02 · Price

A sale here is worth £18.70.

Listings sell for £18.70 on average, from £6.63 to £47.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.70 that is £0 to £2K a year per listing.

Average price
£18.70inside the $15 to $100 sweet spot
Price range
£6.63–£47.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #207 within Shorts. It carries 790 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
90%
Out of stock, average day
4.7%
Average rank
#207in Shorts
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
790per listing
Listings tracked
105

04 · Newcomers

1 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Shorts Womens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

45

Est. top-5 brand share

61%

Top 20: 91%

Est. top-5 click share

19%

Top 20: 41%

Open market

35%

  • Levi's20%
  • Amazon Essentials13%
  • BIUDI FOX13%
  • KISSMODA12%
  • ADUDVLO4%
  • 989Zé ENZO4%

Demand

Shorts Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.5×

Search terms

Top Shorts Womens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • denim shorts140K/yr
  • jean shorts36K/yr
  • black denim shorts women31K/yr
  • low rise denim shorts25K/yr
  • levis shorts women17K/yr
  • levi shorts women16K/yr
  • black denim shorts25K/yr
  • stretch denim shorts11K/yr
  • ripped denim shorts11K/yr
  • women denim shorts10K/yr

Reviews and returns

What reviews say buyers love and hate about Shorts Womens

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Extremely large”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Shorts Womens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data