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Shooting Gifts for Men

Fail

Demand is soft, at -69.8% this quarter, so Shooting Gifts for Men is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£9K/yr26K searches / yr
90-day growth
-69.8%search demand this quarter
Competition
47%top-5 click share · 17 brands · 26 sellers

Flapen Score

Shooting Gifts for Men against its category

The dotted line is the Fashion average. Past it, Shooting Gifts for Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shooting Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shooting Gifts for Men 26K times last year and spent an estimated £9K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -69.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-69.8%
Conversion, latest week
2.4%
Market size, estimated
£9Ka year
Peak month
November69.4× the quietest month
Top search term
shooting socks20K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £5.60 to £34.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.44 that is £0 to £1K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£5.60–£34.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #5,823 within Socks & Hosiery. It carries 711 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#5,823in Socks & Hosiery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
711per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Shooting Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£465£931£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

26

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

28%

  • JACK PYKE51%
  • Harrington Marley5%
  • Bonjour4%
  • HDUK Mens Socks4%
  • The Athletic Gent4%
  • Niofind4%

Demand

Shooting Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 69.4×

Reviews and returns

What reviews say buyers love and hate about Shooting Gifts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.06

these socks are very tight

Too short

one pair was several sizes larger than the rest

Thigh Fit10%−0.14

leg section very narrow

A little short on the calf

Advertised Vs Actual Product7%−0.14

Falsely Advertised

Thickness4%−0.02

They're thick,

still not as thick as I'd expected for the price

They are not especially thick

Comfort-Overall4%+0.63

not comfortable at all

Just not the quality expected and I didn't find them that comfortable, especially with the elastic around the calf, 3*

Love

Comfort-Overall21%+0.63

Really comfortable

comfortable to wear

These socks are great and really comfortable

Quality-Overall21%+2.48

Good quality

These are top quality socks

Great Product great seller

Warmth16%0.00

Nice and warm

Warm socks

keeps your feet warm

Size-Overall9%−0.06

True to size and very comfortable

fits great

the socks fit well

Value For Money8%+0.16

Value for money

are worth the money

Good value

Return

1.1% Return rate 58% Fixable by listing

Size-Overall27%▆▇▄▁█▄

these socks are very tight

Too short

one pair was several sizes larger than the rest

Length16%▄▆█▁▆▆
Feet Fit9%▁▆▄▁▁█
Quality-Overall9%▅▂▄█▁▃

Absolutely terrible quality control and manufacturing for each pair to be slightly different diameters and lengths too

No quality control

Just not the quality expected

Thigh Fit8%█▇▁▁▆▆

leg section very narrow

A little short on the calf

FAQ

Common Shooting Gifts for Men questions

Answered from the same tracked data.