Shoes

Shoppers searched for this 14.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

14.8M

Growth, 90 days vs prior 90

+14.0%

Conversion, latest week

0.4%

Market size, estimated

£1.7Ma year

Peak month

December1.4× the quietest month

Top search term

mens trainers2.1M searches a year

Listings sell for £30.00 on average, from £7.36 to £85.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £30.00 that is £3K to £8K a year per listing.

Average price

£30.00inside the $15 to $100 sweet spot

Price range

£7.36–£85.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

£3K–£8K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #224 within Shoes. It carries 9,449 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

2.9%

Average rank

#224in Shoes

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,449per listing

Listings tracked

269

87 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

87

Successful launches

32Amazon's first-year sales bar

Average brand age

55 months