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Shoe Wipes

Fail

Prices span $3.20–$11.75, mostly outside the sweet spot, so Shoe Wipes is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£64K/yr56K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
86%top-5 click share · 8 brands · 38 sellers

Flapen Score

Shoe Wipes against its category

The dotted line is the Fashion average. Past it, Shoe Wipes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoe Wipes 56K times last year and spent an estimated £64K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
16.2%
Market size, estimated
£64Ka year
Peak month
December1.8× the quietest month
Top search term
trainer wipes13K searches a year

02 · Price

A sale here is worth £7.01.

Listings sell for £7.01 on average, from £3.20 to £11.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.01 that is £2K to £4K a year per listing.

Average price
£7.01under the $15 to $100 sweet spot
Price range
£3.20–£11.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #34 within Shoe, Jewellery & Watch Accessories. It carries 895 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#34in Shoe, Jewellery & Watch Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
895per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Shoe Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

5%

  • Jevvu40%
  • Crep Protect31%
  • Urban Kicks10%
  • BIGBIGRIVER6%
  • SNEAKY5%
  • Crease Protect3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Shoe Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Shoe Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trainer wipes13K/yr
  • shoe wipes13K/yr
  • trainer cleaning wipes7K/yr
  • shoe cleaning wipes8K/yr
  • sneaker wipes4K/yr
  • crep wipes4K/yr
  • crep protect wipes4K/yr
  • shoe care wipes4K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.28

This product doesn't match manufacturer's description

Not has described

Value For Money21%+1.27

A bit expensive

They're just overpriced general wipes

I do think the wipes are slightly overpriced

Quality-Overall19%−0.11

Poor quality

were not happy with the quality

Ease Of Cleaning6%+1.03

the wipes dry out quickly as they were not very saturated with the cleaning solution

Material Quality6%−0.08

Do not use on suede or nubuck

Love

Ease Of Cleaning23%+1.03

Good wipes

Easy to use wipe

Very Good Trainer Cleaning Wipes

Value For Money23%+1.27

Worth the money

Good value for money

Superb value

Quality-Overall20%−0.11

Excellent product

These are decent

Used once appears a good product

Ease Of Use9%+0.91

Convenient in separate bags

Very easy to use

these makes it so much easier

Exercise/Sports Suitability5%+0.73

great for sneakers and cleaning hiking boots

Return

0.3% Return rate 50% Fixable by listing

Advertised Vs Actual Product50%▁█▁█▁▁

This product doesn't match manufacturer's description

Not has described

Functionality-Overall29%█▁█▁▁▁
Quality-Overall21%▁▁▁▁█▁

Poor quality

were not happy with the quality

FAQ

Common Shoe Wipes questions

Answered from the same tracked data.