Shoe Trees for Men
MaybeThe top 5 brands take only 49% of clicks. But demand is soft, at -17.9% this quarter, so Shoe Trees for Men is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £81K/yr75K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 56 sellers
Flapen Score
Shoe Trees for Men against its category
The dotted line is the Fashion average. Past it, Shoe Trees for Men is stronger. Inside it, weaker.
Market
The Shoe Trees for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Trees for Men 75K times last year and spent an estimated £81K. The top 5 brands take 49% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £81Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- shoe trees for men55K searches a year
02 · Price
A sale here is worth £16.11.
Listings sell for £16.11 on average, from £5.31 to £35.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.11 that is £2K to £4K a year per listing.
- Average price
- £16.11inside the $15 to $100 sweet spot
- Price range
- £5.31–£35.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #59 within Shoe, Jewellery & Watch Accessories. It carries 1,336 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 11.4%
- Average rank
- #59in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,336per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Shoe Trees for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crep Protect Shoe Shaper Trees (2 Pairs) Prevents Creases & Maintains Sneaker Shape | Fits UK 5-12 (Black)
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 3,991
- Age
- 8y ago
Greenfields 10 Pairs of Men & Womens Plastic Shoe Trees Stretchers Maintain Shape Footwear Expanders for Bunions - Expands Length Width of Tight Footwear Universal for All Shoe Sizes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 6y ago
RC Cedar Shoe Tree 09-RC43 EU43-44 / UK9-9.5
- Price
- £19.57
- Rating
- 4.6/5
- Reviews
- 3,383
- Age
- 11y ago
Northern Heights Adjustable Shoe Trees 4 Pairs (8 Pieces) Black Plastic Shoe Shapers with Steel Spring Coil Ideal for Mens Shoes Trainers & Standard Width Footwear
- Price
- £14.51
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 5mo ago
H&S Cedar Wood Shoe Stretcher - Cedar Shoe Tree for Men and Women - Shoes Stretchers Womens or Mens Shoes - Wooden Boot or Leather Shoe-Stretcher Shaper - Shape Your Footwear
- Price
- £17.18
- Rating
- 4.1/5
- Reviews
- 804
- Age
- 9y ago
Trending
90-day click momentumRC Cedar Shoe Tree 01 - Natural Cedar - EU40-41 / UK6.5-7
- Price
- £19.49
- Rating
- 4.6/5
- Reviews
- 3,383
- Age
- 11y ago
Fresh Flow Shoe Trees for Boots Shoes & Sneakers | Travel Friendly & Light Weight Premium Plastic Shoe Tree | Shoe Care Products For Men & Women | Pack of 3 - Medium
- Price
- £16.34
- Rating
- 4.4/5
- Reviews
- 918
- Age
- 3y ago
Cathcart Elliot Mens Premium Aromatic Cedar Wood Shoe Trees UK Size 10
- Price
- £22.66
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 19y ago
Quality Kaps Wooden Shoe Trees Excellent Moisture Absorption and Drying Keep Shoes Boots in Shape Unisex Beige 36-37 EUR / 3-4 UK Women
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 1,219
- Age
- 11y ago
Hollylife Wooden Shoe Tree Shoe Expander Log Shoe Last Stretcher Props Anti-Wrinkle Anti-Deformation Shoe Props Suitable for Leather Shoes Sneakers Canvas Shoes High Heeled Shoes UK7.5-8/EU41-42
- Price
- £16.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch dateNorthern Heights Adjustable Shoe Trees 4 Pairs (8 Pieces) Black Plastic Shoe Shapers with Steel Spring Coil Ideal for Mens Shoes Trainers & Standard Width Footwear
- Price
- £14.51
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 5mo ago
VIVEBEI Wooden Shoe Tree Maintain Holder Shape Shoe Trees for Men and Women
- Price
- £10.82
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 10mo ago
Hollylife Wooden Shoe Tree Shoe Expander Log Shoe Last Stretcher Props Anti-Wrinkle Anti-Deformation Shoe Props Suitable for Leather Shoes Sneakers Canvas Shoes High Heeled Shoes UK7.5-8/EU41-42
- Price
- £16.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Esvioniq Adjustable Wood Shoe Trees With SpringWooden Shoes Tree For Men & Women Shoe Shaped Shoe Lasts Wooden Shoe Stretcher (3-Pack K 6.5-7.5/EU 40-41)
- Price
- £23.31
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 1y ago
Esvioniq Men Cedar Shoe Tree Red Cedar Wooden Shoe Trees with Twin Tubes Adjustable Shoe Trees For Men (1-PACK Large (10-11 UK))
- Price
- £18.94
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
56
Top-5 brand share
49%
Top 20: 94%
Top-5 click share
38%
Top 20: 76%
Open market
43%
- Crep Protect15%
- H&S10%
- Greenfields8%
- RaxCollection8%
- Kaps8%
- Esvioniq8%
Demand
Shoe Trees for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Shoe Trees for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe trees for men55K/yr
- shoe trees for women15K/yr
- shoe trees for men size 93K/yr
- shoe trees for men size 102K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Trees for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stretchers not fit for purpose
I will have to get a different type of stretcher
Wouldn't tighten enough to stretch the shoe
Broke very quickly
It broke after two uses
broke on first use
Cheap -
Poor quality
Not very well made
These are way to small
Runs Large
The shoes were particularly tight
As per title of review it does NOT work out of the box
Not up to standard misssing items
Not as described
Love
so far the quality feels solid
they seem perfectly well made
Excellent Product
Good Value
Good value for money
Good value for money
Shoe stretchers are great
This is a great set to stretch out shoes
I found these shoe stretchers very good they work well
fits in shoes well
Well fitted
I love the fact that is fits into different shoes sizes
Does the product work/perform as advertised: Yes
Just what I wanted
As described
Return
1.5% Return rate 53% Fixable by listing
These are way to small
Runs Large
The shoes were particularly tight
Stretchers not fit for purpose
I will have to get a different type of stretcher
Wouldn't tighten enough to stretch the shoe
It doesnt perform its basic function
it doesnt work
Didn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Trees for Men questions
Answered from the same tracked data.