Shoe Tree
MaybeReturns run at only 1.4% of orders. But demand is soft, at -14.3% this quarter, so Shoe Tree is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £236K/yr260K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 52%top-5 click share · 22 brands · 50 sellers
Flapen Score
Shoe Tree against its category
The dotted line is the Fashion average. Past it, Shoe Tree is stronger. Inside it, weaker.
Market
The Shoe Tree market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Tree 260K times last year and spent an estimated £236K. The top 5 brands take 58% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £236Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- shoe tree96K searches a year
02 · Price
A sale here is worth £15.39.
Listings sell for £15.39 on average, from £5.31 to £35.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.39 that is £8K to £12K a year per listing.
- Average price
- £15.39inside the $15 to $100 sweet spot
- Price range
- £5.31–£35.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #35 within Shoe, Jewellery & Watch Accessories. It carries 1,296 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 9.5%
- Average rank
- #35in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,296per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Shoe Tree products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crep Protect Shoe Shaper Trees (2 Pairs) Prevents Creases & Maintains Sneaker Shape | Fits UK 5-12 (Black)
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 3,991
- Age
- 8y ago
Greenfields 10 Pairs of Men & Womens Plastic Shoe Trees Stretchers Maintain Shape Footwear Expanders for Bunions - Expands Length Width of Tight Footwear Universal for All Shoe Sizes
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 6y ago
SNEAKY Unisex Trees Sneaky Shoe Tree s Black Set One Size UK
- Price
- £5.31
- Rating
- 4.5/5
- Reviews
- 4,341
- Age
- 10y ago
H&S Cedar Wood Shoe Stretcher - Cedar Shoe Tree for Men and Women - Shoes Stretchers Womens or Mens Shoes - Wooden Boot or Leather Shoe-Stretcher Shaper - Shape Your Footwear
- Price
- £17.18
- Rating
- 4.1/5
- Reviews
- 804
- Age
- 9y ago
Northern Heights Adjustable Shoe Trees 4 Pairs (8 Pieces) Black Plastic Shoe Shapers with Steel Spring Coil Ideal for Mens Shoes Trainers & Standard Width Footwear
- Price
- £14.51
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 5mo ago
Trending
90-day click momentum
RESHOEVN8R Shoe Trees For Men - Adjustable Shoe Tress for Mens Sneakers Sizes 7-12 - Shoe Stretcher & Shaper for Cleaning Shaping & Crease Prevention
- Price
- £13.84
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 6y ago
RC Cedar Shoe Tree 01 - Natural Cedar - EU40-41 / UK6.5-7
- Price
- £19.49
- Rating
- 4.6/5
- Reviews
- 3,383
- Age
- 11y ago
Northern Heights Adjustable Shoe Trees 4 Pairs (8 Pieces) Black Plastic Shoe Shapers with Steel Spring Coil Ideal for Mens Shoes Trainers & Standard Width Footwear
- Price
- £14.51
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 5mo ago
Hollylife Wooden Shoe Tree Shoe Expander Log Shoe Last Stretcher Props Anti-Wrinkle Anti-Deformation Shoe Props Suitable for Leather Shoes Sneakers Canvas Shoes High Heeled Shoes UK7.5-8/EU41-42
- Price
- £16.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Alaoo Wooden Shoe Trees 1 Pair Boot Stretchers for Men & Women Shoe Shape Holder for Keep Shoes Boots in Shape Absorbs Moisture & Extends Footwear Life
- Price
- £8.45
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 1y ago
Newest
by launch dateNorthern Heights Adjustable Shoe Trees 4 Pairs (8 Pieces) Black Plastic Shoe Shapers with Steel Spring Coil Ideal for Mens Shoes Trainers & Standard Width Footwear
- Price
- £14.51
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 5mo ago
XiangJunly Mens 2-Pair Shoe Trees and Shoe StretchersShoe Tree
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago
VIVEBEI Wooden Shoe Tree Maintain Holder Shape Shoe Trees for Men and Women
- Price
- £10.82
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 10mo ago
Hollylife Wooden Shoe Tree Shoe Expander Log Shoe Last Stretcher Props Anti-Wrinkle Anti-Deformation Shoe Props Suitable for Leather Shoes Sneakers Canvas Shoes High Heeled Shoes UK7.5-8/EU41-42
- Price
- £16.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Alaoo Wooden Shoe Trees 1 Pair Boot Stretchers for Men & Women Shoe Shape Holder for Keep Shoes Boots in Shape Absorbs Moisture & Extends Footwear Life
- Price
- £8.45
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
50
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
52%
Top 20: 88%
Open market
36%
- Crep Protect18%
- H&S11%
- Greenfields11%
- SNEAKY10%
- RaxCollection8%
- Kaps6%
Demand
Shoe Tree search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Shoe Tree search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe tree96K/yr
- shoe trees for men55K/yr
- shoe trees43K/yr
- shoe shaper23K/yr
- shoe trees for women15K/yr
- wooden shoe trees for men3K/yr
- shoe shapers mens3K/yr
- wooden shoe trees6K/yr
- shoe shapers3K/yr
- shoe shape holder7K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Tree
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I will have to get a different type of stretcher
Wouldn't tighten enough to stretch the shoe
Stretchers not fit for purpose
Cheap -
Extremely poor quality product
Not very well made
Broke very quickly
It broke after two uses
Both have broken after first use
These are way to small
Runs Large
The shoes were particularly tight
As per title of review it does NOT work out of the box
Not up to standard misssing items
Not as described
Love
so far the quality feels solid
they seem perfectly well made
Excellent Product
Good Value
reasonably priced
Good value for money
Just what I wanted
Looks like the photo
As described
Shoe stretchers are great
I found these shoe stretchers very good they work well
the stretchers have done what was needed
perfect fit
I love the fact that is fits into different shoes sizes
Versatile in terms of size
Return
1.4% Return rate 64% Fixable by listing
These are way to small
Runs Large
The shoes were particularly tight
I will have to get a different type of stretcher
Wouldn't tighten enough to stretch the shoe
Stretchers not fit for purpose
Cheap -
Extremely poor quality product
Not very well made
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Tree questions
Answered from the same tracked data.