Shoe Stretchers
MaybeThe products selling today average only 4.2★. But the average product has 3,047 reviews to catch up to, so Shoe Stretchers is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £270K/yr424K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 40 sellers
Flapen Score
Shoe Stretchers against its category
The dotted line is the Fashion average. Past it, Shoe Stretchers is stronger. Inside it, weaker.
Market
The Shoe Stretchers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Stretchers 424K times last year and spent an estimated £270K. The top 5 brands take 62% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £270Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- shoe stretcher248K searches a year
02 · Price
A sale here is worth £10.98.
Listings sell for £10.98 on average, from £3.38 to £22.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £10.98 that is £8K to £11K a year per listing.
- Average price
- £10.98under the $15 to $100 sweet spot
- Price range
- £3.38–£22.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #32 within Shoe, Jewellery & Watch Accessories. It carries 3,047 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 93%
- Out of stock, average day
- 6.1%
- Average rank
- #32in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,047per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Shoe Stretchers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Halcent Pair of Two-Way Shoe Stretcher Kit Plastic & Metal Shoe Stretchers Expander Shoe Tree with Shoe Horn for Men and Women
- Price
- £13.98
- Rating
- 4.5/5
- Reviews
- 9,898
- Age
- 8y ago
Medipaq Set of 2 Premium Pine Shoe Stretchers UK Size 7-12 Wooden Shoe Trees for Men with Cedar Balls & Storage Bag
- Price
- £13.00
- Rating
- 4.2/5
- Reviews
- 12,014
- Age
- 17y ago
Shoe Stretcher Pair of 4-way Adjustable Shoe Widener Expander to Stretch Length Width Height for Wide Feet Tough Plastic Shoe Tree Shaper with Bonus 12 Bunion Plugs Large
- Price
- £14.68
- Rating
- 4.4/5
- Reviews
- 6,206
- Age
- 7y ago
Alaoo Shoe Stretcher 1 Pair Shoe Tree for Men Plastic & Metal Boot Stretcher with Shoes Horn Adjustable Shoes Widener for Bunions UK7-11.5 (EU41-47)
- Price
- £10.93
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 1y ago
Tigcent Shoe Stretcher Men Women Boot Stretcher Women Men Shoe Tree Adjustable Shoe Stretcher Wide Feet Pack of 1 (Pack of 1 Size 8-12)
- Price
- £14.53
- Rating
- 4.3/5
- Reviews
- 4,425
- Age
- 2y ago
Trending
90-day click momentum
JJDPARTS Shoe Stretcher Men and Women 4-Way Adjustable Length and Width with Shoe Horn M: mens EU 38-43; womens EU 40-46 (black)
- Price
- £10.45
- Rating
- 4.4/5
- Reviews
- 3,241
- Age
- 2y ago
Shoe Stretcher Women Pair of 4-way Adjustable Shoe Widener Expander to Stretch Length Width Height for Wide Feet Tough Plastic Shoe Tree Shaper with Bonus 12 Bunion Plugs Medium
- Price
- £15.03
- Rating
- 4.4/5
- Reviews
- 9,779
- Age
- 7y ago
Tidybond Shoe Stretcher Spray 200ml Leather Softener for Shoes & Boots Shoe Stretch Spray for Tight Shoes Heels & Calf Areas Shoe Widener for Men & Women
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 6mo ago
Shoe Stretcher Pair of 4-way Adjustable Shoe Widener Expander to Stretch Length Width Height for Wide Feet Tough Plastic Shoe Tree Shaper with Bonus 12 Bunion Plugs Large
- Price
- £14.68
- Rating
- 4.4/5
- Reviews
- 6,206
- Age
- 7y ago
Wukemaoyi 1 PairShoe Stretchers for Women Men Flexible Adjustable Shoe Trees for Women Men Transparent Plastic Shoe Shaper Holder for Sneakers Trainers Boots UK 3.5-10.5/EU 36-46
- Price
- £6.11
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 10mo ago
Newest
by launch dateTidybond Shoe Stretcher Spray 200ml Leather Softener for Shoes & Boots Shoe Stretch Spray for Tight Shoes Heels & Calf Areas Shoe Widener for Men & Women
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 6mo ago
Wukemaoyi 1 PairShoe Stretchers for Women Men Flexible Adjustable Shoe Trees for Women Men Transparent Plastic Shoe Shaper Holder for Sneakers Trainers Boots UK 3.5-10.5/EU 36-46
- Price
- £6.11
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 10mo ago
VerTrinix 2 Pieces Shoe Stretcher for Men and Women-Four Way Shoe Trees Shoe Widener Adjustable Width and Length Suitable for Shoes that Are Too Narrow Shoe Expander for Boots SneakersYellow 3.5-8
- Price
- £22.02
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 1y ago
JJDPARTS Shoe Stretcher Pair 4-way Shoe Expander Widener Shoe Tree Extender for Wide Feet with Shoe Horn (L (for Mens Size UK 8-11.5) Yellow)
- Price
- £17.10
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 1y ago
Alaoo Shoe Stretcher 1 Pair Shoe Tree for Men Plastic & Metal Boot Stretcher with Shoes Horn Adjustable Shoes Widener for Bunions UK7-11.5 (EU41-47)
- Price
- £10.93
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
40
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
34%
- Halcent20%
- Medipaq16%
- LANNEY12%
- Tigcent8%
- Alaoo5%
- igadgitz home4%
Demand
Shoe Stretchers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Shoe Stretchers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe stretcher248K/yr
- shoe stretchers mens59K/yr
- shoes stretcher29K/yr
- shoe stretchers28K/yr
- shoe-stretcher15K/yr
- trainer stretcher10K/yr
- shoe stretchers for wide feet7K/yr
- shoe expander7K/yr
- shoe expander men6K/yr
- trainer stretchers mens1K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Stretchers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke very quickly
Fell apart
broke after first use
doesnt stretch
not a huge stretch
Stretchers not fit for purpose
Not very well made
Feels cheaply made
Poor quality
It doesnt perform its basic function
Didn't work for me
Not quite worked out what the little black bits are for
they were a bit tight
were too big
The shoes were particularly tight
Love
Good shoe stretchers
A good stretch
A decent stretcher
Excellent Product
great buy well made
Build quality of the bottle is fine, sprays evenly
Easy to use
Works fast and amazing
easier to wear
Works as advertised
works as stated
As described
Good Value
Good value for money
Excellent value
Return
2.0% Return rate 45% Fixable by listing
they were a bit tight
were too big
The shoes were particularly tight
shoes are narrow for me
Transformed a pair of boots that were a little tight with wise
doesnt stretch
not a huge stretch
Stretchers not fit for purpose
It doesnt perform its basic function
Didn't work for me
Not quite worked out what the little black bits are for
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Stretchers questions
Answered from the same tracked data.