Shoe Stretcher Spray
FailShoppers spend only $67K a year here, so Shoe Stretcher Spray is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £67K/yr61K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 64%top-5 click share · 15 brands · 44 sellers
Flapen Score
Shoe Stretcher Spray against its category
The dotted line is the Fashion average. Past it, Shoe Stretcher Spray is stronger. Inside it, weaker.
Market
The Shoe Stretcher Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Stretcher Spray 61K times last year and spent an estimated £67K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £67Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- shoe stretcher spray24K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £4.92 to £17.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.78 that is £2K to £4K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £4.92–£17.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #62 within Shoe, Jewellery & Watch Accessories. It carries 3,820 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 13.8%
- Average rank
- #62in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,820per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Shoe Stretcher Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tidybond Shoe Stretcher Spray 200ml Leather Softener for Shoes & Boots Shoe Stretch Spray for Tight Shoes Heels & Calf Areas Shoe Widener for Men & Women
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 6mo ago
FootMatters Professional Boot & Shoe Stretch Spray Softener & Stretcher for Leather 118 ml
- Price
- £9.55
- Rating
- 4.2/5
- Reviews
- 33,970
- Age
- 11y ago
Shoe Clinic Shoe Stretcher Spray | Stretch & Softening Spray | Safe for Leather Suede Nubuck & Canvas Shoes & Boots | Expander to Soften Stiff or Tight Footwear | Relieve Pressure Points | 125ml
- Price
- £8.04
- Rating
- 4.1/5
- Reviews
- 1,290
- Age
- 2y ago
Charles Kent Shoe Stretcher 150 ml
- Price
- £5.67
- Rating
- 4.1/5
- Reviews
- 737
- Age
- 10y ago
GLOWPOINT Shoe Stretcher Spray 200ml Boot Stretch Spray for Man and Woman Professional Leather Softener to Relieve Tight Fitting Shoes Shoe Stretcher for Leather Suede Fabric Canvas
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 6mo ago
Trending
90-day click momentum
Halldeli Shoe Stretcher Spray 170g Boot Stretcher Spray for Tight Leather Dress Shoes Heels Loafers & Boots Low-Odor Leather Softener for Shoes No Residue Shoe Stretch Spray Easy to Use
- Price
- £6.38
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3mo ago
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Shoe Clinic Suede Protector Spray for Suede & Nubuck Leather | Stain Dirt & Rain Water Protection | Waterproof Shoe Protector Spray for Shoes Boots & Trainers | 125ml
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 563
- Age
- 2y ago
Velluxor 4-in-1 Natural Mink Oil 240g Leather Cleaner and Conditioner Premium Waterproof Soften Restore Formula Leather Cleaner & Protector for Boots Shoes Jackets Car Interiors Saddle Bags
- Price
- £17.18
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 5mo ago
Suede & Nubuck Colour Restorer Spray | 3-in-1 Color Restorer Water Repellent and Cleaner | 250ml Spray for UGGs Sneakers and Boots | Long-Lasting Protection | Dye for Suede (Black 1 Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 3y ago
Newest
by launch dateHalldeli Shoe Stretcher Spray 170g Boot Stretcher Spray for Tight Leather Dress Shoes Heels Loafers & Boots Low-Odor Leather Softener for Shoes No Residue Shoe Stretch Spray Easy to Use
- Price
- £6.38
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3mo ago
Velluxor 4-in-1 Natural Mink Oil 240g Leather Cleaner and Conditioner Premium Waterproof Soften Restore Formula Leather Cleaner & Protector for Boots Shoes Jackets Car Interiors Saddle Bags
- Price
- £17.18
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 5mo ago
Tidybond Shoe Stretcher Spray 200ml Leather Softener for Shoes & Boots Shoe Stretch Spray for Tight Shoes Heels & Calf Areas Shoe Widener for Men & Women
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 6mo ago
GLOWPOINT Shoe Stretcher Spray 200ml Boot Stretch Spray for Man and Woman Professional Leather Softener to Relieve Tight Fitting Shoes Shoe Stretcher for Leather Suede Fabric Canvas
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 6mo ago
shueco - Shoe Stretcher Spray | Soften & Stretch Leather Textile Boots Trainers and Shoes - 100ml
- Price
- £4.92
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
44
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
26%
- Tidybond19%
- FootMatters15%
- Shoe Clinic13%
- Charles Kent12%
- Crease Protect8%
- GLOWPOINT7%
Demand
Shoe Stretcher Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Shoe Stretcher Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe stretcher spray24K/yr
- shoe stretch spray12K/yr
- leather softener for shoes9K/yr
- leather stretcher spray for shoes5K/yr
- shoe stretcher spray for leather3K/yr
- leather softener for boots5K/yr
- leather stretch spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Stretcher Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not work
Not completely effective
No did not work
doesnt stretch
not a huge stretch
I can not seem to be able to stretch my leather boots
for me it a bit costly
Waste of money
A little pricey
It doesn't smell of anything
Some people have mentioned the scent being off-putting
the smell is not very nice
New shoes can often feel stiff or tight at first
after the winter they get a bit stiff
found them so stiff it wasn't easy to wear
Love
Build quality of the bottle is fine, sprays evenly
Excellent product
Good quality
Easy to use
Works fast and amazing
easier to wear
Works as advertised
Works as specified
As described
Stretch
These shoe stretchers work perfectly
Softens and helps stretch shoes a bit
Comfortable fit
Absolutely perfect, does the job shoes so comfortable
am now able to wear without discomfort
Return
0.5% Return rate 17% Fixable by listing
Does not work
Not completely effective
No did not work
doesnt stretch
not a huge stretch
I can not seem to be able to stretch my leather boots
It doesn't smell of anything
Some people have mentioned the scent being off-putting
the smell is not very nice
as it is a big can, not soon
it's a small tin
They were so tight on me
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Stretcher Spray questions
Answered from the same tracked data.