Shoe Spray
FailThe top 5 brands take 100% of clicks, so Shoe Spray is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £146K/yr101K searches / yr
- 90-day growth
- +28.3%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 54 sellers
Flapen Score
Shoe Spray against its category
The dotted line is the Fashion average. Past it, Shoe Spray is stronger. Inside it, weaker.
Market
The Shoe Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoe Spray 101K times last year and spent an estimated £146K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 22.2% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +28.3%
- Conversion, latest week
- 22.2%
- Market size, estimated
- £146Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- antifungal shoe spray17K searches a year
02 · Price
A sale here is worth £6.53.
Listings sell for £6.53 on average, from £3.34 to £12.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £6.53 that is £13K to £16K a year per listing.
- Average price
- £6.53under the $15 to $100 sweet spot
- Price range
- £3.34–£12.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Shoe, Jewellery & Watch Accessories. It carries 6,009 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,009per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Shoe Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1
- Price
- £4.83
- Rating
- 4.5/5
- Reviews
- 6,548
- Age
- 6y ago

Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 1
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 9,294
- Age
- 14y ago

Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 11,737
- Age
- 17y ago

BIOpH+ Antifungal Shoe Spray 250ml Eliminates 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 1y ago

Sanytol Shoe Deodorant Disinfectant Spray - 150 ml 150 ml (Paquete de 1)
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 5,108
- Age
- 10y ago
Trending
estimated 90-day click momentum
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago

Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 1
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 9,294
- Age
- 14y ago

Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 11,737
- Age
- 17y ago

Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 4
- Price
- £12.62
- Rating
- 4.6/5
- Reviews
- 9,294
- Age
- 8y ago

Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1
- Price
- £4.83
- Rating
- 4.5/5
- Reviews
- 6,548
- Age
- 6y ago
Newest
by launch date
BIOpH+ Antifungal Shoe Spray 250ml Eliminates 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 1y ago

Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1
- Price
- £4.83
- Rating
- 4.5/5
- Reviews
- 6,548
- Age
- 6y ago

Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 4
- Price
- £12.62
- Rating
- 4.6/5
- Reviews
- 9,294
- Age
- 8y ago

Sanytol Shoe Deodorant Disinfectant Spray - 150 ml 150 ml (Paquete de 1)
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 5,108
- Age
- 10y ago

Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
54
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Dr. Scholl's86%
- BIOpH+6%
- SANYTOL5%
- Granger's4%
Demand
Shoe Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Search terms
Top Shoe Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- antifungal shoe spray17K/yr
- shoe disinfectant spray13K/yr
- anti fungal shoe spray8K/yr
- scholl foot spray9K/yr
- scholl shoe spray12K/yr
- antibacterial shoe spray8K/yr
- scholl antifungal shoe spray5K/yr
- scholl fresh step shoe spray6K/yr
- athletes foot shoe spray5K/yr
- shoe sanitizer5K/yr
Reviews and returns
What reviews say buyers love and hate about Shoe Spray
We read the reviews and the return reasons for every product selling here.
“Has no smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoe Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









