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Shoe Spray

Fail

The top 5 brands take 100% of clicks, so Shoe Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£146K/yr101K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
88%top-5 click share · 4 brands · 54 sellers

Flapen Score

Shoe Spray against its category

The dotted line is the Fashion average. Past it, Shoe Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoe Spray 101K times last year and spent an estimated £146K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

22.2% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
22.2%
Market size, estimated
£146Ka year
Peak month
August2.5× the quietest month
Top search term
antifungal shoe spray17K searches a year

02 · Price

A sale here is worth £6.53.

Listings sell for £6.53 on average, from £3.34 to £12.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £6.53 that is £13K to £16K a year per listing.

Average price
£6.53under the $15 to $100 sweet spot
Price range
£3.34–£12.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Shoe, Jewellery & Watch Accessories. It carries 6,009 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#14in Shoe, Jewellery & Watch Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,009per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Shoe Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£29K£59K£88K£117K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Dr. Scholl's86%
  • BIOpH+6%
  • SANYTOL5%
  • Granger's4%

Demand

Shoe Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Shoe Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antifungal shoe spray17K/yr
  • shoe disinfectant spray13K/yr
  • anti fungal shoe spray8K/yr
  • scholl foot spray9K/yr
  • scholl shoe spray12K/yr
  • antibacterial shoe spray8K/yr
  • scholl antifungal shoe spray5K/yr
  • scholl fresh step shoe spray6K/yr
  • athletes foot shoe spray5K/yr
  • shoe sanitizer5K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%−0.10

Has no smell

it doesn't smell particularly well

dioes not have a noticeable aroma

Value For Money13%−0.02

I just wish it wasn't to expensive

Too expensive

shame about the price

Durability6%−0.04

only lasted 1 week

The lid also isnt great and came of and broke easily

Moist/Dry6%−0.03

ground on courts are occasionally wet

filmy on even when dried

Leak-Proof5%

Seems like a small can with a nozzle that leaks a bit if not horizontal

arrived almost empty and had leaked into the packaging, being refunded

Love

Smell19%−0.10

Nice smell

Smells pleasant and is effective

Nice fresh scent

Quality-Overall16%+0.59

No complaints

Excellent product

Seems good quality

Advertised Vs Actual Product13%+1.51

matches the description

Did the job

Works as described

Efficiency8%+0.52

Does the job

Effective

It works

Ease Of Use7%+0.58

easy and effective

The spray is easy to use

the pump works easily

Return

0.0% Return rate 7% Fixable by listing

Functionality-Overall21%▁▁▁█▁▃

Doesnt work

Ingredients-Overall14%
Quality-Overall14%▁▁▁▁█▁
Water Resistance14%

I havent yet had the chance to fully test its waterproof effectiveness in wet conditions

Defective Material/Parts14%▁█▁▁▁▁

Faulty Product Top detached

FAQ

Common Shoe Spray questions

Answered from the same tracked data.